The described implementations facilitate the discovery and presentation of video advertisements in a non-intrusive manner by users of client devices. In one implementation, an informed opt-in preview representative of a video advertisement is generated. The informed opt-in preview is a short video presentation that is formed from frames extracted from the video advertisement that can be presented on a client device to provide a user with an overview of the video advertisement corresponding to that informed opt-in preview. For example, the video advertisement may be a two-minute video advertisement. In comparison, the informed opt-in preview may be as little as three—five seconds in length and simply provide an overview of the video advertisement.

Systems, apparatus, and methods for effectively allowing consumers to request promotions from a merchant are discussed herein. Some embodiments may provide for a networked device, apparatus, or server configured to: in response to determining that a merchant device is not associated with at least one available promotion, determine, via a processor, a promotion request threshold value indicating a required number of promotion requests for generating a promotion associated with the merchant device; receive a plurality of promotion requests from a plurality of consumer devices via the network; calculate, via the processor, a promotion request count associated with the plurality of promotion requests; and in response to determining that the promotion request count satisfies the promotion request threshold value, generate a promotion offer request indicating a request to generate the promotion.

A an exchange of rewardable consumer engagement opportunities includes generating a rewardable consumer engagement opportunity (RCEO) having one or more characteristics based on received entity information in response to an entity request, generating a bank of one or more rewards based on the one or more characteristics of the rewardable consumer engagement opportunity, receiving a user-initiated request for a reward based on a reported performance of a user from a communications device, determining a location of the user performance, identifying a reward in the bank of one or more rewards compatible with the reported user performance and a determined location of the user performance, transmitting the identified reward to the communications device, receiving a response from the communications device confirming acceptance or rejection of the reward and adjusting the reward bank to reflect acceptance or rejection of the reward.

Consistent with disclosed embodiments, systems, methods, and computer readable media for reading wireless merchandise tags and for automatically generating replenishment alerts may be provided. Embodiments may include at least one processor configured to receive wireless signals from a plurality of wirelessly tagged products; perform a look-up of product models associated with IDs of the wirelessly tagged products; determine, based on the look-up, a total number of units of each product model detected in the establishment; access a target threshold of units associated with each product model in the establishment; compare the determined total number of units of each product model with the target threshold to determine when a particular product model falls below an associated threshold; and output a replenishment notification for the particular product model.

Techniques described herein are directed to e-commerce tags in multimedia content. In an example, multimedia content is received and item-recognition techniques are performed to identify one or more items referenced in the content. An interactive element is generated that indicates information about a given referenced item, and that interactive element is displayed while the multimedia content is output. Selection of the interactive element may cause a purchasing user interface to be displayed with item and/or or payment information prepopulated based at least in part on identified attributes of the item and/or user preferences determined from historical purchase data associated with the user.

Systems, methods, and computer readable media are disclosed for electronic security systems for an establishment offering in-store pick-up of previously purchased products. Embodiments may include an electronic article surveillance (EAS) gate, a receiver for receiving transmissions from the tags, and a processor. The processor may be configured to access a purchase transaction record of an out-of-store product purchase; receive a unique tag ID of a specific tag associated with a specific product corresponding to the purchased product, and assign the specific product to a record associated with the purchase transaction; receive, from a mobile communications device, a notification that the purchased product is being picked up at the establishment; authorize pick-up of the specific product based on the received information; and following the authorization of pick-up, disable an ability to initiate an alarm when the receiver receives a transmission from the specific tag in proximity to the EAS gate.

Consistent with disclosed embodiments, systems, methods, and computer readable media for reading wireless transmitting tags and for automatically generating product distribution planograms may be provided. Embodiments may include at least one processor configured to receive, from a plurality of receivers in an establishment, wireless signals from a plurality of wirelessly tagged products; determine, from the wireless signals, locations in the establishment of each wirelessly tagged product; perform a lookup of an ID of each wirelessly tagged product to determine product classification information associated with each product; and generate a planogram for the establishment using the determined locations of the wirelessly tagged products and the determined product classification information, the planogram indicating on a map of the establishment locations of groups of the wirelessly tagged products sharing common classification information.

Consistent with disclosed embodiments, systems, methods, and computer readable media for conducting wireless transaction communications may be provided. Embodiments may include at least one processor configured to access a data structure containing identities of display areas and identities of products associated with the display areas; receive a request for information related to a particular display area in a vicinity of a mobile communications device; receive location information associated with a locus of the mobile communications device; perform a lookup in the data structure to identify the particular display area; retrieve product-related information associated with products in the particular display area; and transmit the product-related information to the mobile communications device.

Consistent with disclosed embodiments, systems, methods, and computer readable media for electronic security systems for retail establishments may be provided. Embodiments may include an electronic article surveillance (EAS) gate and at least one receiver configured to receive transmissions from wireless tags associated with products offered by a retail establishment. Embodiments may also include at least one processor configured to receive, from a device operated by a prospective purchaser, a tag ID associated with a specific product for prospective purchase; perform a lookup of the tag ID in a data structure to identify the specific product; initiate an electronic purchase transaction to debit an account associated with the prospective purchaser for purchase of the specific product; and disable an ability to initiate an alarm when the at least one receiver receives a transmission from a tag associated with the specific product in proximity to the EAS gate.

Consistent with disclosed embodiments, systems, methods, and computer readable media for electronic security systems for preventing theft of returned goods may be provided. Embodiments may include an electronic article surveillance (EAS) gate in an establishment and at least one receiver configured to receive transmissions from wirelessly transmitting tags. Embodiments may also include at least one processor configured to receive, from a mobile communications device associated with a previous purchaser, a notification of intent to return a previously purchased product to the establishment; identify a unique tag ID of a specific wirelessly transmitting tag associated with the previously purchased product; update a data structure to indicate that the previously purchased product was returned to the establishment; and enable an ability to initiate an alarm when the at least one receiver receives a transmission from the specific tag associated with the previously purchased product in proximity to the EAS gate.