Aspects of the subject disclosure may include, for example, a method that include combining an offer with media content to generate a notice within a portion of the media content, providing the notice in the designated portions of the media content with the notice during a media content presentation at equipment of a user, receiving an indication of interest in the portion, retrieving marketing information for the portion of the media content based on the user profile including location based information, time based information, and activity information, monitoring an activity of the mobile communication device to determine when the mobile communication device information satisfies a location, time, and activity information that matches the marketing information and determining a communication for the user based on the marketing information and the monitoring of the activity of the mobile communication device. Other embodiments are disclosed.

A system and an associated method for responding to a user's voice inquiry are disclosed. The system accepts the voice inquiry and obtains personal data regarding the user. The system then identifies potential subjects of interest in the voice inquiry from media content currently provided to the user through a device which has captured the voice inquiry, media content present in or capturing the user's surroundings, or media content previously provided to the user as responses to previous voice inquiries by the user. Next, the system determines at least one subject of interest based on at least one of the personal data and the user's previous voice inquiries. The system then presents a response related to the determined subject of interest to the user's voice inquiry.

An advertisement push apparatus and method are provided. In some embodiments, the apparatus includes: a foreground advertisement playing module configured to play a foreground advertisement according to a playing address of the foreground advertisement provided by a background server; a material displaying module configured to display preview materials of all or some of n candidate advertisements upon detection of a selection instruction triggered by a user during a process of playing the foreground advertisement, where n is a positive integer; and a candidate advertisement selecting and playing module configured to select at least one candidate advertisement from the n candidate advertisements for playing, in response to a selection operation of the user performed on the preview materials of the candidate advertisements.

A computer-implemented method of providing one or more selected tracking tags to a domain owner server for deployment on a website is described. The one or more tracking tags are selected from a set of available tracking tags and the method comprises: storing the set of available tracking tags, each available tracking tag including a purpose parameter describing a use to which data collected by the available tracking tag will be put; storing a plurality of user identifiers and a plurality of sets of tag-selection parameters, each user identifier identifying a website user and having an associated set of tag-selection parameters which identity a specific tracking tag and indicate whether a user consent has been obtained for a specific purpose of the specific tag; receiving, from the domain owner server, a request for deployment of one or more tracking tags on the website, the request including a received user identifier identifying a user accessing the website; for a user identifier corresponding to the received user identifier, comparing the tag-parameters for each specific tracking tag to the purpose parameter of each corresponding available tracking tag; selecting available tracking tags where the purpose parameter of the available tracking tag corresponds to a specific purpose which has an indication of user consent in the corresponding tag-selection parameters; and transmitting the selected available tracking tags to the domain owner server for deployment on the website.

Methods and apparatus for determining a unique audience exposed to media while reducing memory resources of a computing device are disclosed herein. An example apparatus includes means for logging a plurality of impressions based on impression requests from a plurality of client devices, the plurality of impressions corresponding to media accessed at the client devices; means for obtaining counts, the obtaining means to: obtain a count of demographic impressions logged by a database proprietor; and obtain a count of registered users of the database proprietor exposed to the media; and means for determining a unique audience size by: multiplying a count of the plurality of impressions by a square of the count of the registered users to generate a product; dividing the product by the count of the demographic impressions to generate a quotient; and determining the unique audience size based on a square root of the quotient.

An activity-information system is provided. The system comprises an activity-information server and a plurality of activity-information devices. Activity-information devices may be proprietor devices (e.g., for bar owners/staff), affiliate devices (e.g., for club promoters or taxi drivers), or end-user devices (e.g., for patrons). The activity-information devices provide activity information (such as, a user's location or presence at a venue or within a district) to the activity-information server, which stores the activity information in an activity-information repository. The activity-information server then determines activity levels for venues and districts, which may be transmitted to devices. The activity-information device then may display activity level in an activity-information interface. The activity-information interface may comprise a map with highlighting and icons indicative of activity levels for districts and venues, respectively. In addition, activity-information interface may comprise a display area for display marketing information (such as promotions and coupons) related to venues.

Methods, apparatuses, and computer program products are provided herein for improving consumer interactions with Marketing and Promotion Service systems. In one embodiment, a method for searching for promotions is provided which includes accessing a map to be displayed to a consumer; receiving input comprising a time period; and receiving input comprising a circumscribed region on a map, wherein the circumscribed region provides an indication of an area in which the consumer is planning to travel. The method further includes searching, by a processor, for promotions within the circumscribed region that are redeemable during the time period and generating an impression comprising one or more promotions returned from the searching for promotions, wherein the impression includes at least one promotion related to travel. A corresponding apparatus and computer program product are also provided.

Systems for utilizing video media include processing the video media that has a plurality of objects within one or more frames of the video media to generate a first interactive video layer. The processing includes associating product information to one or more of the plurality of objects to correspondingly form one or more items of interest, tracking the one or more items of interest through the one or more frames of the video media, and assigning a selectable visual indicator for each of the one or more items of interest. The first interactive video layer is distributed with the video media to a viewer. A second interactive video layer having a social media portion for the user to interact with another user is also distributed with the video media. The system generates video data that includes video media, the first interactive video layer, and the second interactive video layer.

Systems and methods for generating customized content based on a streaming content are described. A server computing system streams content from an online content provider to an output device, the content including one or more programs. The computing system receives a first voice command while the one or more programs is being streamed to the output device. The computing system stores information associated with a program being streamed to the output device responsive to receiving the first voice command from a user associated with the output device during a first time interval. The computing system generates customized content based at least on the stored information associated with the program being streamed to the output device. The computing system delivers the customized content to the user during a second time interval.

Various implementations described herein provide systems and methods for online advertising and, more particularly, systems and methods that utilize user preferences in providing online advertising. In various implementations, systems or methods described herein facilitate user control of user-related data with respect to online advertisement systems, which can include supply-side platforms (SSPs), advertisement exchanges, demand-side platforms (DSPs), content delivery networks (CDNs), ad networks, or adservers. In some implementations, the system and methods implement or otherwise facilitate a user advertisement preference service that enables online users to manage one or more user advertisement preferences and selectively provide those user advertisement preferences to online advertisement systems.