An advertising system and its method of use are disclosed. The advertising system includes at least one sensor coupled to a fixed location, where the at least one sensor is configured to generate an impression based on at least one characteristic of a proximate automobile, at least one processor configured to receive the impression, at least one server, having an advertising database and a user database, and at least one delivery mechanism. Preferably, the advertising database contains information relating to at least one advertisement and the user database is configured to check if the at least one characteristic matches an existing entry for a user, and either associate that impression with a user or create a new entry for the impression.

A customer uses a mobile device to verbally request an offer that includes an incentive to transact at a merchant's brick and mortar store in the customer's local community in exchange for the merchant's agreement to make an auditable donation to a charity serving the local community. Business rules limit the merchant's charitable donations over calendar periods, which donations can be made directly by the merchant to the community charity, or indirectly to the charity by way of a blind donation made by the merchant to a donation disbursement agency acting on the merchant's behalf to satisfy the merchant's commitment to donate.

A method for interactively providing information to a user over a network, including: transmitting a stream of data from a server to a first user device through the network and displaying the stream of data on the first user device; receiving a first location information of the first user device through a first beacon signal from a first beacon installed on the first user device and including the first user location information in the stream of data sent to the first user device; receiving a preference information of a first user from the first user device over the network; and sending a stream of data related to the preference information of the first user to the first user device based on the first user location information of the first user device.

The disclosure herein relates to systems, methods, and devices for decreasing latency and/or preventing data leakage that may arise from advertisement insertion. In some embodiments, the systems, methods, and devices described herein provide for asynchronous advertisement selection and/or insertion separate from user-requested content retrieval and/or delivery, wherein the advertisement selection can be performed in parallel with and/or at a separate location from the user-requested content retrieval and/or delivery, thereby decreasing latency in rendering user-requested content. Further, in certain embodiments, the systems, methods, and devices described herein can prevent data leakage by preventing and/or circumventing the need to use cookie syncing among different DSPs, SSPs, or the like. Moreover, in some embodiments, the systems, methods, and devices described herein are configured to deliver advertisements as a native content, thereby further decreasing latency and/or preventing data leakage.

A method for transmitting a campaign notification message to a shopper mobile computing device includes receiving a condition set from a computing device corresponding to a user for generating the campaign notification message. The condition set includes a defined campaign type, at least one proximity detection device activated by the user and at least one proximity-based delivery parameter indicating campaign content related to the defined campaign type, wherein the campaign content is associated with a corresponding range of proximities in relation to the activated proximity detection device. The method also includes receiving proximity information from the shopper mobile computing device indicating a proximity of the shopper mobile computing device in relation to the activated proximity detection device. The method also includes generating the campaign notification message based on the received condition set and the received proximity information and transmitting the campaign notification message to the mobile computing device.

Systems and methods are provided for receiving input for a message, including a comment from a user, in a first zone of a message area of a graphical user interface of a first interface, the graphical user interface comprising the message area comprising the first zone to allow the user to enter a comment and a second zone to allow the user to insert item details by accessing an item list generated from a database. The systems and method further providing for detecting input in the comment from the user indicating a request for an item list associated with the input, accessing the database to generate the item list based on the input entered by the user wherein the item list is displayed to the user, detecting a selected item in the item list displayed to the user, generating item details associated with the selected item wherein the item details are inserted in the second zone of the message area of the graphical user interface.

Methods and apparatus for determining a unique audience exposed to media while reducing memory resources of a computing device are disclosed herein. Example instructions cause a machine to at least, based on impression requests from a plurality of client devices via a network, log a plurality of impressions corresponding to media accessed at the client devices; obtain a count of demographic impressions logged by a database proprietor; obtain a count of registered users of the database proprietor exposed to the media; and execute a process to determine a unique audience size by multiplying a count of the plurality of impressions by a square of the count of the registered users to generate a product; dividing the product by the count of the demographic impressions to generate a quotient; and determining the unique audience size based on a square root of the quotient.

Disclosed embodiments relate to performing an advertisement campaign filtering process while protecting the privacy of both an advertiser and a user of a personal computing device. Techniques include maintaining a plurality of sets of advertising competition rules, the plurality of sets of advertising competition rules being associated with a plurality of discrete advertising campaigns; for a set of advertising competition rules from the plurality of sets of advertising competition rules: identifying advertisement targeting criteria associated with the set of advertising competition rules, differentiating, from within the advertisement targeting criteria, between advertisement-sensitive targeting criteria and advertiser-insensitive criteria, and transforming the advertisement-sensitive sensitive targeting criteria; and transmitting, to the personal computing device, at least a portion of the transformed advertisement-sensitive targeting criteria.

The present disclosure provides a method and system for enabling interaction between a user and a podcast using a podcast interaction system. The podcast interaction system receives a first set of data a first set of data associated with the podcast. The podcast interaction system collects a second set of data associated with a communication device of the user. The podcast interaction system fetches a third set of data associated with the user accessing the podcast through the communication device in real-time. The podcast interaction system analyses the first set of data, the second set of data and the third set of data. The podcast interaction system detects the one or more triggers for enabling the interaction between the user and the podcast. The podcast interaction system initializes the interaction between the user and the podcast. The podcast interaction system interactively responds to one or more queries of the user.

The present disclosure provides a method and system to enable an interaction of a user with one or more advertisements within a podcast. The system receives a first set of data associated with the podcast. The system collects a second set of data associated with the one or more advertisements. The system fetches a third set of data associated a communication device of the user. The system gathers a fourth set of data associated the user accessing the podcast through the communication device. The system analyzes the first set of data, the second set of data, the third set of data, and the fourth set of data using one or more machine learning algorithms. The system identifies one or more triggers to enable the interaction of the user with the one or more advertisements. The system initializes the interaction between the user and the one or more advertisements in real-time.