Methods, systems, and apparatus, for detour based content selection. In one aspect, a method includes receiving, at a data processing apparatus, location data for a plurality of users, the location data describing, for each user, locations of a user device of the user; determining, from the location data, route data for the plurality of users, the route data describing, for each user, a route traveled by the user; determining, by the data processing apparatus, for at least one or more of the users, a detour from the route traveled by the user to a retail location of the offeror; determining, by the data processing apparatus, for each of the at least one or more of the users, whether the user is eligible for an offer of the offeror based on the detour; and for each user eligible for an offer, enabling the offeror to provide an offer to the user.

A digital signage system provides a processor and memory; a media player for delivering content to digital signage that stores at least one playlist having media slots for playing media spots, where at least one of the media spots is a content controlling spot that includes intelligent content including attributes and attribute values for commanding control of delivery of other media spots, where the content controlling spot is configured to, upon being instigated, use the intelligent content to search for media spots to be played by the media player, identify a plurality of published media spots to be played based on a set of attributes and attribute values associated therewith, and cause one of the plurality of the published media spots to be retrieved based on the set of attributes and attribute values associated with the spot, and where the media player plays the retrieved spot on the digital signage.

A client device for use in a cellular network providing location-based publications using a publish/subscribe protocol. The client device determines a geographical location relevant to the client device, determines a subscription geohash, to identify an area including the geographical location relevant to the client device, and sends a subscription to a server, the subscription having a subscription name comprising the subscription geohash. Also described are a server and a method for use in a cellular network providing location-based publications using a publish/subscribe protocol.

A computer implemented system including a primary user device operable to access and execute computer instruction code that, when executed, causes generation and sending of notifications to one or more secondary user devices, a database of previously collected data in respect of users of the secondary user devices where the one or more secondary user devices operated by users other than users of primary user devices, and a matching engine, wherein generated notifications are matched, by the matching engine, to the user of a secondary user device according to analysis of the previously collected data regarding the user of the secondary user device such that notifications sent to the secondary user device are relevant to the user of the secondary user device.

A method is provided that includes receiving, in a server, a request from a service provider, the request including a consumer identification code associated with a consumer, and obtaining a personalized list of universal product codes based on the consumer identification code and a purchase history log in a database. The method also includes providing the personalized list of universal product codes to the service provider, and receiving a tracking pixel indicative that the consumer has interacted with a consumer payload, wherein the consumer payload is associated with at least one product from the personalized list of universal product codes. A system and a non-transitory, computer-readable medium storing instructions which cause the system to perform the above method are also disclosed.

A system for processing a digital promotion may include a cloud server. The cloud server may be configured to operate a messenger bot associated with a digital advertisement for a given product on a mobile wireless communications device associated with a given user, collect information from the messenger bot, and determine whether a potential redemption location is within a given area associated with the mobile wireless communications device. When the potential redemption location is within the given area, the cloud server may communicate a first digital promotion for the given product through the messenger bot to the mobile wireless communications device based upon the collected information. When the potential redemption location is outside the given area, the cloud server may communicate a second digital promotion through the messenger bot to the mobile wireless communications device based upon the collected information.

In some embodiments, a device is adapted to conduct social network application (SNA) operations and other application operations by a user. The device includes a processor and a group of applications. The group of applications that are functionally linked on the device by sharing access to one or more common resources stored in memory of the device, wherein the one or more common resources are used by software code of the device to coordinate related application activities between respective applications of the group of applications, and, wherein the group of applications are configured during operation to communicate user activity data indicative of contemporaneous user engagement for a given application on the device during a corresponding application session to at least one server for tracking user activity across the group of applications on an integrated basis for the user of the device.

A method of determining effectiveness of an advertising campaign comprising: bidding on available advertising inventory; obtaining online impression data from at least one advertisement for at least one successful bid; matching, via a data cloud, the online impression data to a plurality of unique consumers; matching, via the data cloud, a plurality of unique consumers to at least one unsuccessful bid; determining characteristics of consumers for impression data who performed a desired event; determining characteristics of consumers for impression data who did not perform the desired event; determining characteristics of consumers from the at least one unsuccessful bid who performed the desired event; determining characteristics of consumers from the at least one unsuccessful bid who did not perform the desired event; determining consumer characteristics likely to lead to the desired event; and measuring the impact of the at least one successful bid.

Methods and systems providing digital signage and interactive gaming services in compliance with federal and state laws and regulations are described. A service fee is collected from a retailer, and a service fee may or may not be collected from a retailer (e.g., a bar). An advertising fee is collected from a first advertising provider. The first advertising provider is involved in alcohol distribution/wholesaling or manufacturing. A second advertising fee from a second advertising provider is collected. The second advertising provider is involved in a non-alcohol related industry. A portion of a subscription fee is collected based on a separate source of fees (e.g., text message or jukebox fee) received from a patron. The message may contain information indicating that the patron wishes to pay a service fee. Revenue sharing is implemented by distributing a portion of the service fee to the retailer and distributing a portion of the advertising fee from the second advertising provider to the retailer in compliance with federal and state laws.

The present invention relates to a system and method for individuals of social network service to transmit or receive digital gift items via mobile applications connected to merchant point of sale systems. The social networking service stores data pertaining to a plurality of merchant and customers subscribing to services of a social networking service. The social networking service may receive a request from a first user to send a digital gift, which represents a good or service offered by a merchant, to a second user. The social networking service transmits a representation of the digital gift and an interactive element to a second user for enabling the second user to accept the digital gift. Upon receiving an indication that the second user has accepted the digital gift, the social networking service is configured to instantly generate a communication channel for the second user to contact the first user, and also facilitate processing of a payment associated for the digital gift.