Method and server for managing placement of a digital signage content based on metric thresholds. The server stores parameters associated to a plurality of locations. The parameters for each location comprise at least one metric and a corresponding threshold for each metric. The server determines a plurality of candidate locations among the plurality of locations for displaying the content. For each candidate location, the server processes the at least one metric and corresponding threshold of the candidate location to determine if each metric among the at least one metric is within the corresponding threshold. The server identifies one or more target location among the plurality of candidate locations for displaying the content. Each metric among the at least one metric of the one or more target location is within the corresponding threshold. The locations may include digital signage players, geographical areas, displays controlled by a player.

Methods, systems, and apparatus, for detour based content selection. In one aspect, a method includes receiving, at a data processing apparatus, location data for a plurality of users, the location data describing, for each user, locations of a user device of the user; determining, from the location data, route data for the plurality of users, the route data describing, for each user, a route traveled by the user; determining, by the data processing apparatus, for at least one or more of the users, a detour from the route traveled by the user to a retail location of the offeror; determining, by the data processing apparatus, for each of the at least one or more of the users, whether the user is eligible for an offer of the offeror based on the detour; and for each user eligible for an offer, enabling the offeror to provide an offer to the user.

The present technology relates to an information processing system, a recording medium, and an information processing method which are capable of transmitting information to persons who are considered to be worthy of the transmission. An information processing system according to an aspect of the present technology stores position information indicating a position of a device of a user and date information at which position measurement is performed in correlation with each other, forms a community including users who leave a movement trajectory satisfying a predetermined condition at the periphery of a specific location on the basis of a user's movement history indicated by the stored information, and distributes a message input through a specific interface to users who pertain to the community. The present technology is applicable to a device such as an electronic signboard that is installed at a specific location.

A method and system for providing a pay-for-visit billing model for advertisements is provided. The advertisement system provides advertisements that have associated physical visit locations. The advertisement system provides advertisements to a mobile device or fixed of a user when the user is in the vicinity of or examining locations in the vicinity of the visit location. If the user subsequently visits the visit location of the advertisement by physically going to the location, the advertisement system then bills the advertiser for the advertisement. The advertisement system bills the advertiser under the assumption that but for the advertisement, the user would not have visited the visit location.

Systems and methods for statistical dynamic geofencing are discussed. For example, a method for statistical dynamic geofencing can include operations such as receiving a location-based campaign request, analyzing demographic data, determining a geofence parameter, generating a geofence, and distributing location-aware advertisements. The location-based campaign request can include a list of points of interest (POIs) and a target demographic parameter. The demographic data can include data from geographic areas surrounding at least a portion of the POIs as well as data related to the target demographic parameter. The geofence can be generated based at least in part on the geofence parameter, where the geofence parameter directly affects either the size or shape of the geofence. The location-aware advertisements are distributed to a plurality of mobile devices determined to be within the geofence.

Systems, device and techniques are disclosed for dynamically retrieving and monitoring geo-fence activity. A meta geo-fence may be identified based on a user device geolocation. The meta geo-fence having a radius that is dynamically generated to include previously defined geo-fences within or touching the meta geo-fence. User device geolocation may be monitored in relation to the defined geo-fences included in the radius of the meta geo-fence. A communication may be sent to the user device when the user device reports that the user device has entered or exited one of the previously defined geo-fences within or touching the radius of the meta geo-fence.

Methods and systems providing digital signage and interactive gaming services in compliance with federal and state laws and regulations are described. A service fee is collected from a retailer, and a service fee may or may not be collected from a retailer (e.g., a bar). An advertising fee is collected from a first advertising provider. The first advertising provider is involved in alcohol distribution/wholesaling or manufacturing. A second advertising fee from a second advertising provider is collected. The second advertising provider is involved in a non-alcohol related industry. A portion of a subscription fee is collected based on a separate source of fees (e.g., text message or jukebox fee) received from a patron. The message may contain information indicating that the patron wishes to pay a service fee. Revenue sharing is implemented by distributing a portion of the service fee to the retailer and distributing a portion of the advertising fee from the second advertising provider to the retailer in compliance with federal and state laws.

A system and methods related to counter-top billboards are described. A system including a database configured to transmit advertisement to a counter-top billboard.

Various implementations include wearable audio devices and related methods for controlling such devices. In some particular implementations, a computer-implemented method of controlling a wearable audio device configured to provide an audio output includes: receiving data indicating the wearable audio device is proximate a geographic location associated with a localized audio message; providing a prompt to initiate playback of the localized audio message to a user of the wearable audio device; and initiating playback of the localized audio message at the wearable audio device in response to actuation of the prompt by the user.

Systems and methods for using wireless beacons in point of purchase (POP) displays to facilitate the delivery of consumer oriented content to mobile devices is disclosed herein. A processor coupled to a wireless beacon may record information obtained from sensors coupled to a POP display. The sensors may assess environmental activity and/or user activity around the POP display. A mobile device may record information about interactions between the mobile device and the wireless beacon and store the information in a memory cache on the mobile device. The information from the processor and the mobile device may be transmitted to a remote server via wireless communication from both the processor and the mobile device at selected times.