Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing content items based on a location of a user's attention in a map interface. In one aspect, a method includes receiving data specifying one or more map attention spots in a viewport of a map interface presented at a user device. Each map attention spot is a location on a map of the map interface corresponding to a specified amount of user activity. Content items are identified for presentation with the map. For each content item and map attention spot, a distance between a presentation location for the content item on the map and a location of the identified map attention spot on the map is determined. A rank score for the content item based at least on a respective content item score for the content item and each determined distance for the content item.

Techniques for identifying groups of local features in an image and presenting advertisement information associated with stored images that match one or more features within the group of local features are described. The techniques include providing an image, identifying a region of interest in the image, providing a user-selectable link associated with the region of interest in the image, receiving a request for the region of interest in the image via the user-selectable link, and presenting advertisement information associated with a stored image that matches one or more features within the requested region of interest.

A dynamic digital advertising content system having a front end system and a back end system, and used to present product content to a user's computing device in the form of a digital circular. The back end system provides retailers and third party access to upload, and update, product content information for the digital circular, including videos and animations. The dynamic digital advertising content system can include integrations for third-parties such as digital coupon providers and loyalty program providers. The system permits users the ability to share with other users merchandise displayed in the digital circular and/or selected for a shopping list. Such shared content can be dynamically arranged for subsequent presentation on a computing device of the recipient. The digital circular is further customizable for individual retailers or retailer locations, as well as customizable based on detected histories and/or characteristics of the user receiving the digital circular.

A facility wayfinding system is provided which includes an interactive public display device and a mobile device, running a mobile wayfinding application. The interactive public display device, which is situated at a first location within a facility, displays a facility map showing facility units, receives a user selection of a facility unit as a second location, and displays a route from the first location to the second location on the facility map. The mobile device also displays the facility map, displays a route from a start location to a destination location on the facility map, and updates the start location to the first location and the destination location to the second location by synchronizing with the interactive public display device.

Provided is an information distribution apparatus which effectively distributes information such as advertisements. An advertisement distribution system predicts seat conditions such as a change in seat occupancy rate with time and distributes advertising information to prospective customers who can visit around the time when the seats are available. By offering more advantageous discount rates, coupons and the like to prospective customers with a short traveling time to a store in a case where seats are already available, it is possible to quickly occupy the seats and recover the seat occupancy rate in a short period of time. On the other hand, a disadvantageous offer is made to prospective customers who arrive after the time when empty seats are predicted since they do not contribute much to the recovery of the seat occupancy rate.

The present invention provides a fractional advertising platform comprising an online interactive interface which is provided by a service provider and accessible by at least one business and at least one client/respondent via a communication means of an apparatus, and is in communication with the online interactive interface via a global communications network, an advertising campaign having at least one advert divided into a plurality of sellable units and comprising a Call to Action and wherein the at least one client/respondent are directed to one of the businesses based on a random weighted probability algorithm.

Techniques for identifying groups of local features in an image and presenting advertisement information associated with stored images that match one or more features within the group of local features are described. The techniques include providing an image, identifying a region of interest in the image, providing a user-selectable link associated with the region of interest in the image, receiving a request for the region of interest in the image via the user-selectable link, and presenting advertisement information associated with a stored image that matches one or more features within the requested region of interest.

A disclosed example includes an identifier extractor to: extract a first identifier from mobile device communications at a merchant location; and store the first identifier in a database associated with the merchant location; a communications interface to: monitor for the mobile device communications, the identifier extractor to extract the first identifier in response to the communications interface identifying the mobile device communications during the monitoring; receive a request including the first identifier from an audience measurement entity; and when the first identifier is present in the database, send an association between the first identifier and the merchant location to the audience measurement entity; and a collection interface to determine whether the first identifier is present in the database.

A system and method are disclosed for selecting advertisements based on local intent. Local intent may reflect whether a search query should receive results and advertisements that are geographically specific. The local intent may be determined using probabilistic models that analyze historical searches to determine which search terms tend to have local intent.