An apparatus configured to output a user interface depicting a plurality of locations to a merchant device and related methods and computer program products are discussed herein. The apparatus is configured, according to some embodiments, to associate beacon identifier data that identifies a plurality of communication beacons with a plurality of locations of interest. The apparatus is further configured to output a user interface indicating that a consumer device is located at a particular location of interest based at least in part on consumer presence data received from the consumer device. In some embodiments, the user interface comprises a consumer profile record associated with the consumer presence data. In some embodiments, message data is received and used to generate merchant messages.

A computer-implemented system and method that enables mobile vendors of goods and/or services to advertise the future location regarding availability of their goods and/or services to consumers, in an effort to generate and/or increase sales of their products and/or services. The present invention finds particular application with respect to mobile vendors such as owners of food vans, pop-up food stores and market stall holders and enables such owners to alert customers regarding their proposed presence at specific geographic locations at particular dates and times.

A method of determining effectiveness of an advertising campaign comprising: bidding on available advertising inventory; obtaining online impression data from at least one advertisement for at least one successful bid; matching, via a data cloud, the online impression data to a plurality of unique consumers; matching, via the data cloud, a plurality of unique consumers to at least one unsuccessful bid; determining characteristics of consumers for impression data who performed a desired event; determining characteristics of consumers for impression data who did not perform the desired event; determining characteristics of consumers from the at least one unsuccessful bid who performed the desired event; determining characteristics of consumers from the at least one unsuccessful bid who did not perform the desired event; determining consumer characteristics likely to lead to the desired event; and measuring the impact of the at least one successful bid.

Methods and systems for webpage template management. The method includes, in one example, generating a webpage based on a template associated with a grouping of one or more locations, surfacing a set of eligible dynamic content onto the webpage based on a set of widgets that control display eligibility through multiple settings that are both included in the template, and distributing the webpage to a host device. In the system, the webpage corresponds to a physical location that is included in the grouping of the one or more locations and the set of eligible dynamic content includes one or more offerings that are available at the physical location.