Technology is described for enabling social and virtual interaction during online sessions while the user views or interacts with content infused with interactive advertising objects. (e.g., Product placement in a bait click styled environment.) The user interacts with interactive advertising objects to collect points for later redemption of goods, services, and sponsored prizes. The object of the process is that the user is never interrupted while going about moment-to-moment online activity and or watching a modified television network or cable broadcast of programming events, such but not limited to using a Search engine, watching a live or recorded sports or entertainment video, a music video, social media video and other online content. Alternatively, the system is complimentary to traditional advertising models and can be made to be interactive with and used with traditional television and interactive online media presentations of Sponsors brands and advertising messages.

Systems and methods are provided for performing an action in response to a change in status of an input device. A media item is generated for output at a computing device, and a change in status of an input device associated with the computing device is identified. An indication of the change in status of the input device is received, and, in response to receiving the indication, an action is performed based on the media item.

Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for dynamically adjusting a screensaver on a display device. An example embodiment operates by a media device detecting the initiation of a screensaver and requesting replacement objects to be injected into the screensaver while the screensaver is displayed on a display device. The media device may receive the replacement objects, select which replacement objects to be injected into the screensaver, and injecting the selected replacement objects into an off-screen portion of the screensaver prior to the off-screen portion being displayed on the displayed device.

Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for dynamically adjusting a screensaver on a display device. An example embodiment operates by a media device detecting the initiation of a screensaver and requesting replacement objects to be injected into the screensaver while the screensaver is displayed on a display device. The media device may receive the replacement objects, select which replacement objects to be injected into the screensaver, and injecting the selected replacement objects into an off-screen portion of the screensaver prior to the off-screen portion being displayed on the displayed device.