A system and method for tagging a region within a frame of a distributed video file to permit easier retrievability of the region of interest.

Systems and methods are disclosed that measure web activity bursts after ad broadcasts that may be sent to multiple persons. One system uses a cookie-less/cookie-optional, anonymous/personal-identification-not-required, method for web-based conversion tracking that will work on broadcast media systems such as television, and could also be applied to measuring spikes from email, radio, and other forms of advertising where an episodic ad event is broadcast to multiple parties, and where responses occur in a batch after the broadcast.

A system including one or more processors and one or more non-transitory computer-readable media storing computing instructions configured to run on the one or more processors and perform: displaying content elements on one or more websites to users; tracking respective impression response data for each impression of a respective content element of the content elements comprising (a) a respective response of a respective user of the users and (b) a respective time of the respective response of the respective user; determining respective weightings of the content elements based on posterior distributions using the respective impression response data, as adjusted by a temporal decay factor, based on the respective times of the respective impression response data for the content elements; and generating a webpage of the one or more web sites to comprise a selected content element based on the respective weighting of the selected content element. Other embodiments are disclosed.

A system and method for associating a document with a concept are provided. One or more idea-electronic document associations is identified, wherein each idea-electronic document association is based on a user performance criteria relative to the electronic document and the idea. At least one of the one or more electronic documents is identified with a concept based on the one or more idea-electronic document associations, wherein the concept is related to the one or more ideas.

Playback of a tagged audio stream at mobile communications device, or other processing device, can be controlled transparently to a user of the device by implementing multiple instances of a media player. A Spot Caching Instance of the media player can receive and cache an untagged content stream from an advertisement server. A Content Playback Instance of the media player can be used to play back and process a tagged content stream from a radio station to identify tags. When the Content Playback Instance detects a tag, it transfers control to an Ad Spot Playback Instance of the media player, which can play back part or all of the untagged content stream from cache. When playback of the untagged content stream is completed, the Ad Spot Playback Instance transfers control back to the Content Playback Instance.

The relevance of advertisements to a user's interests is improved. In one implementation, the content of a web page is analyzed to determine a list of one or more topics associated with that web page. An advertisement is considered to be relevant to that web page if it is associated with keywords belonging to the list of one or more topics. One or more of these relevant advertisements may be provided for rendering in conjunction with the web page or related web pages.

An invention is disclosed for systems, methods, processes, and products of providing computing and online services. An embodiment of such a system, method, process, or product, among other things, may provide a more reliable, accurate, or otherwise effective way of determining and presenting relevant information to users, consumers, and the like.

A system and computer-implemented method for providing secondary online content to a user device based on a user interaction with primary online content are provided. The method includes receiving a content request for a primary content item stored in the memory for display on the user device, providing the primary content item for display on the user device, and transmitting a first interaction signal representing a first interaction between the user device and the primary content item, the first interaction signal including a user device identifier and the primary content item identifier. The method further includes accessing at least one concierge rule stored in the memory based on the first interaction signal, retrieving a secondary online content item based at least in part on the at least one concierge rule, and automatically serving the secondary online content item to the user device for display on the user device.

Methods, systems, and apparatus, including computer programs encoded on computer storage media, for broadcasting audio. In one aspect, the method includes receiving, from a server by a smart broadcasting device associated with a service client, an audio broadcast instruction; in response to receiving the audio broadcast instruction, downloading an audio file corresponding to the audio broadcast instruction, wherein the audio file comprises a marketing content related to services provided by the server to the service client associated with the smart broadcasting device; and broadcasting, by the smart broadcasting device, the audio file by using a speaker of the smart broadcasting device.

An ad publisher provides an online system with user identifying information of users who interacted with an advertisement presented by the ad publisher and indications of interactions with the advertisement. A landing page is associated with the advertisement, and the advertiser provides the online system with user identifiers of users who interacted with the advertisement and requested the landing page. The online system determines whether the ad publisher fraudulently identifies interactions with the advertisement by comparing the user identifying information received from the ad publisher with the user identifiers received from the advertiser.