Methods and systems for determining cumulative reach information. Duplicated watching habits of viewers in a designated market can be analyzed using campaign spot plans. The campaign spot plans can be applied to single viewer data to calculate campaign spot plan Television Average Ratings Points (TARP) pattern information. The TARP pattern information can be translated into reach information. Cumulative reach information can be determined using the reach information.

Methods and apparatus to deliver targeted advertising are disclosed. An example apparatus includes processor circuitry to: obtain user behavior information corresponding to interaction with a first media object from a user, the first media object including a first customizable media object element and a second customizable media object element independent of the first customizable media object element; analyze a performance of the first media object based on the user behavior information; and update at least one of a user profile of the user or a group profile corresponding to the user using a machine learning model to adjust ratings of the first customizable media object element and the second customizable media object element based on a comparison of the performance of the first media object to a second custom object including at least one of the first customizable media object element or the second customizable media object element.

Some examples include a processor that accesses past order information for a plurality of past orders received in the past for a plurality of merchants and delivered by delivery agents. Further, for an upcoming time period, based on the past orders received by individual merchants over a past period of time, the processor may determine a predicted number of orders to be received for an upcoming time period for the individual merchants. The processor may execute delivery agent management logic to compare, for the upcoming time period, a number of active delivery agents with the predicted number of orders, and may send a message to a first delivery agent device associated with a first delivery agent to cause one of: activation of the first delivery agent from inactive status to active status, or deactivation of the first delivery agent from active status to inactive status.

Ad segments on a Web page are filled with ads that are served by a service provider operating between a user computer and publisher on one end and multiple ad serving entities on the other. The ads include those served by publisher ad server and also real time bidding. An offline campaign controller orchestrates the allocation of guaranteed and real time bidding by monitoring performance of the direct sold campaigns and generating updates to targeting parameters of UOE ad campaign and rules for an edge server. When a direct sold campaign is on track, the updates on UOE campaign permits an ad segment to be considered for real time bidding.

Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing content items are disclosed herein. In one aspect, a method includes receiving a content item request specifying an upcoming user action that is scheduled to be performed at a future time that is within a specified amount of time after the content item request is received. In response, a determination is made that a content item has distribution criteria corresponding to a complementary product or service of the user action and specifying that the content item is eligible to be provided in response to content item requests received during the specified amount of time prior to the future time when the user action is scheduled to be performed. In response to the content item request and based on the determination, the content item is provided for presentation at a user device.

A system and method are disclosed permitting the reservation of a publically accessible stationary location, such as a parking spot along a public highway, a parking lot, or a parking ramp. In some aspects, selection of mobile unit types, media messages to be presented, and/or the times that the stationary location is to be occupied by a reserving mobile unit is permitted. The system may also determine a value assigned to the locations or other of the above-mentioned characteristics. The mobile unit makes a determination of its geographic location and transmits the geographic location, and also sends an acknowledgement that the mobile unit occupies the selected location. The mobile unit may be a self-powered vehicle, towable vehicle, portable station, ground vehicle, nautical vehicle, and airborne vehicle.

Instead of accepting competing ads and using an arbitration function (e.g., an auction) to choose winning ads to be served with a document, sets of ads (perhaps having different characteristics) can be generated, and an arbitration function can be used to select the winning set of ads. Such arbitrations on sets of ads can consider how ads, search results, colors, positions, fonts, etc., all interact with each other and affect the usefulness of the sets of ads to advertisers, end users, document publishers, and/or an ad serving entity.

The subject personalized consumer advertising/ad placement system provides the ability for advertisers, ad agencies, and any other applicable organization to determine and electronically present their “ideal” consumer profile and have their advertisement/promotion placed in front of all consumers who match the profile based on the anonymous mining of the consumers actual spending across a broad base of spending categories.

Mobile device performance is predicted for a specified timeframe to drive selection of presentation media to be rendered on the mobile device during the specified timeframe. Further, mobile device context is determined for the specified timeframe according to current and historical context data. Presentations identified as suitable for a given context are delivered to the mobile device according to the determined mobile device context.

Embodiments of the present invention fill the need of displaying relevant advertisements to members of targeted online groups (or online community groups), whose group members share common interests. The relevant advertisements are provided by advertisers who promote goods and/or services that the targeted online groups are likely to have an interest. The advertisers choose the targeted online groups based on the description of the common interests, focus or background of the online groups, or based on the categories that the online groups are associated. In one embodiment, moderators of the online groups may screen the advertisements before they are displayed on the online group media spaces. By matching interests, focus or background of online groups with products and/or serviced promoted by the advertisers and by moderators screening advertisements, the advertisements displayed would be more likely to be relevant to the members of the online groups.