Described is a computer implemented method for determining provenance and identity of a digital advertising request for an advertisement solicited by at least one of a publisher and an intermediary representing the publisher. The method includes receiving, with a transceiver of a first computing device, a first message having first message metrics associated with a candidate entity for identification. The first message is processed, with a processor of the first computing device, to identify a first portion of a candidate entity identity based on the first message metrics. An output related to confidence of the candidate entity identity is produced, with the processor, based on the first portion of the candidate entity identity.

Method and server for managing placement of a digital signage content based on metric thresholds. The server stores parameters associated to a plurality of locations. The parameters for each location comprise at least one metric and a corresponding threshold for each metric. The server determines a plurality of candidate locations among the plurality of locations for displaying the content. For each candidate location, the server processes the at least one metric and corresponding threshold of the candidate location to determine if each metric among the at least one metric is within the corresponding threshold. The server identifies one or more target location among the plurality of candidate locations for displaying the content. Each metric among the at least one metric of the one or more target location is within the corresponding threshold. The locations may include digital signage players, geographical areas, displays controlled by a player.

An electronic device and a control method therefor. The electronic device comprising a communication unit, and a processor to receive information from a display device, from among a plurality of display devices, through the communication unit, the display device being configured to display an advertising campaign based on a user command input into the display device, identifying, based on the received information, whether a preset event involving the display of the advertising campaign on the display device has occurred, and transmitting information about a new advertising campaign through the communication unit so that the display device is provided with an updated advertising campaign, based on the present event being identified as having occurred.

Systems and methods are provided for managing advertisements in a network. According to one implementation, a system includes a processing device and a memory device configured to store a computer program having instructions that, when executed, enable the processing device to perform certain functions. For example, the processing devices may be configured to receive planned advertisement input from a remote user device associated with an advertiser. The planned advertisement input may include textual and/or graphical elements of an ad in electronic form. The planned advertisement input may further include a request for the ad to be displayed on one or more media devices. The processing device may also be configured to store the ad using one or more blockchain technologies to create a secured ad and then distribute the secured ad to the one or more media devices based on the request.

Systems, methods, and articles for optimizing the placement of content, such as advertisements, within content breaks. The systems disclosed herein automatically identify the optimal allocation of content within breaks included in advertisement placement opportunities. This is achieved by scoring placed advertisements and determining whether a prospective advertisement can be placed within a break. The system may score the placed advertisements based on rules provided by a media content provider and multiple buyers.

According to some aspects, disclosed methods and systems may include storing, in a local storage of a device, a plurality of advertisements; and outputting for display first content comprising a first portion of a first set of advertisements associated with a first campaign period. The disclosed methods and system may also include, in response to an expiration of the first campaign period, outputting for display second content comprising a second portion of the first set of advertisements based on a first set of one or more advertising rules.

A content delivery system (1) is provided with: a content storage unit (61) for storing a plurality of contents that correspond to each of a plurality of kinds of information pertaining to one commodity (12) that is the object of sales promotion; an output unit (18) for outputting one content from among the plurality of contents; a touch panel (15) for displaying a selection input unit (19), which corresponds to the plurality of contents, on a screen; an input acceptance unit (47) for accepting an input operation performed on the selection input unit (19); and a switching unit (48) that, when an input operation is performed on the selection input unit (19), switches a content that corresponds to the selection input unit (19) for output by the output unit (18).

A mobile advertisement system mounted on a back window of a vehicle using suction cups is presented according to aspects of present disclosure. In certain embodiments, the mobile advertisement system connects wirelessly to a mobile advertisement server, sends its GPS location updates periodically to mobile advertisement server, receives advertisements and delivery instructions from mobile advertisement server in response to the GPS location updates sent, displays advertisements on the display screen of the mobile advertisement system according to the corresponding delivery instructions when at least one automobile is detected, and transmits delivery confirmations to mobile advertisement server after each advertisement is displayed according to the corresponding delivery instructions. A video camera detects whether there are any automobile behind, and mobile advertisement system will not display advertisements when there is no automobile behind. brightness of advertisement display is in directly proportional to light intensity outside detected by a light sensor.

Systems and methods are provided herein for determining personalized timing for generating for display advertisements to users. Rather than an expert determining time segments of a media asset most suitable for presenting advertisements to users, the most suitable time segments in a media asset for presenting advertisements to users may be customized based on a user's profile information and/or the user's level of engagement in a media asset. The media guidance application may parse a media asset into multiple time segments and determine one or more time segments associated with metadata that matches content characteristics preferred by the user. One or more advertisements may be presented to the user in these time segments determined by the media guidance application instead of the time segments determined by the expert.

A content delivery system (1) is provided with: a content storage unit (61) for storing a plurality of contents that correspond to each of a plurality of kinds of information pertaining to one commodity (12) that is the object of sales promotion; an output unit (18) for outputting one content from among the plurality of contents; a touch panel (15) for displaying a selection input unit (19), which corresponds to the plurality of contents, on a screen; an input acceptance unit (47) for accepting an input operation performed on the selection input unit (19); and a switching unit (48) that, when an input operation is performed on the selection input unit (19), switches a content that corresponds to the selection input unit (19) for output by the output unit (18).