Buyer profile management is described herein. In an example, a payment processing service can store, in a database, buyer profiles associated with buyers involved in transactions with one or more merchants of the payment processing service. The payment processing service can receive transaction data associated with a new transaction between a buyer and a merchant and can determine whether the transaction data corresponds to any of the buyer profiles. Based at least in part on determining that the transaction data corresponds to one of the buyer profiles, the payment processing service can update the database storing the buyer profiles, wherein updating the database comprises merging two or more buyer profiles. A recommendation can be made based on the merged buyer profile prior to completion of the new transaction.

The current invention relates to a computer-generated method for optimizing placement of advertising content across multiple different devices. The system permits targeting of advertising content to consumers on TV and mobile devices that can be operated from within a multi-channel video programming distributor's environment. The system is able to use hard and soft constraints to come up with a number of possible targets for an advertising campaign and can then provide tools for optimizing those targets. The system can allocate advertising campaigns and plans to various inventory types based on the probability of accurate consumer matching. Consumer matching can be achieved by generation of look-alike models in a consumer's device graph to predict future consumption behavior. The system includes an interface through which a user can adjust various constraints and optimize a distributor's revenue yield from advertising.

An enterprise hub receives a first local log from a first transaction delivery system of a first media outlet, and a second local log from a second transaction delivery system of a second media outlet The local logs represents media items scheduled for delivery by the media outlets. The enterprise hub also receives a first avail claim, to be inserted into both the first local log and the second local log, from a first content provider. The enterprise hub inserts the first avail claim into the first local log to generate a first revised log, and into the second local log to generate a second revised log. The first and second revised logs are transmitted from the enterprise hub to the corresponding first or second media outlet.

Disclosed are various embodiments for generating a content page with markup language corresponding to user interface widgets. A user interface widget can generate markup language to be incorporated into the content page. The markup language can be analyzed to determine whether it contains a content identifier. The content identifier can be embedded within a portion of a URL. An analysis of the content identifier can be performed to determine whether the content identifier corresponds to expired content.

The present disclosure provides methods, systems, and computer-readable media for performing at least the following: receiving a definition of a geographical zone; calculating at least two vectors of propagation to be tracked within the geographical zone, determining a first and second vector of propagation to qualify a mobile computing device tracked within the geographical zone; establishing content to be transmitted to consumers within the geographical zone, receiving a first and second content associated with the first and second vector; and qualifying a consumer associated with the mobile computing device for the content based on a comparison a direction of travel of the mobile computing device associated with the consumer with at least one of the first and second vectors.

A system and method for providing automated remote digital advertising, and more specifically, a system and method for providing a fully automated self-serve smart billboard or display device. is disclosed. The Smart Billboard system consists of a user smart device, a billboard with a display processing system, and a billboard operator server. The user smart device is constructed using a user app processor, a user interface, a content creator, a content uploader, an ad scheduler, a payment processor, a login processor, and a smart device network interface. The billboard display processing system may include an upload controller, a billboard network interface, a display processor, a traffic and content receiver, an external imaging device, and a billboard system data store. The billboard operator server may include an operator processor, a billboard content scheduler, an account manager, a content approver, and a live image receiver.

A system and method of nurturing one or more leads is provided. Initially, an indication that a lead has interacted with an ecommerce site may be received, where the indication includes information uniquely identifying the lead and one or more interactions with the ecommerce site. Contact information for the lead may be retrieved. The lead may then be qualified based on the information identifying one or more interactions with the ecommerce site. The lead may then be associated with at least one of a sales professional or sales group and a template may be selected based on the at least one of the sales professional or sales group. Accordingly, a communication message, which may be an email, may be sent to the lead utilizing the contact information and the selected template, where the communication message includes sender information associated with at least one of the sales professional or sales group.

An information processing device according to one aspect of the present disclosure includes: at least one memory storing a set of instructions; and at least one processor configured to execute the instructions to: generate viewing data relating to viewing of a content to be output according to an output schedule; determine whether to change the output schedule, based on the viewing data of which a predetermined value relating to the generated viewing data does not satisfy a predetermined target value; and change the output schedule, based on a result of the determination, in such a way that a predetermined value relating to the viewing data satisfies the predetermined target value.

A method for the organizing, managing, mapping, distributing, transportation and displaying of multi-layered content and/or data in a tactile volumetric (three-dimensional), flat (two-dimensional) and/or multi-dimensional container and/or panel which functions as a macro controller through tactile, sensatory, audible and/or other forms of user control. This includes the means to manipulate content and/or data through a visual and/or multi-sensatory interface that stores content and media in a nested and sub-nested hierarchical container and sub-container array which can give real-time feedback to any involved party. These containers and/or panels provide a means to permanently move and validate content between servers, devices and/or users, while giving a real-time visual and/or multi-sensatory response and representation to that user. This system also provides a means to ingest and convert legacy media formats.

Dynamic targeting customization is disclosed. A template associated with content to be published on behalf of one or more entities is obtained. The template includes at least one targeting parameter associated with a set of users to be targeted. For each entity in the one or more entities, a data store including targeting information pertaining to the entity is queried based at least in part on the at least one targeting parameter included in the template. In response to the query, one or more targeting data values are obtained. An object including the obtained one or more targeting data values is generated based at least in part on the template. The generated object is provided as output to be published on behalf of the entity.