Embodiments of the present disclosure provide methods, systems, and computer-readable media for: registering mobile asset; registering content associated with the mobile asset; tracking a location of the mobile asset, the mobile asset being associated with the content to be transmitted to at least one device in proximity to the mobile asset as the mobile asset propagates through the space; receiving a specification of at least one rule for transmitting the content, the at least one rule comprises at least one of the following: at least one element of profile data corresponding to the at least one device, and at least one action; receiving an indication that the at least one device is in proximity to the location of the mobile asset; determining whether the at least one rule is met; and transmitting the content associated with the mobile asset to the at least one device.

Embodiments of the present disclosure provide methods, systems, and computer-readable media for: registering mobile asset; registering content associated with the mobile asset; tracking a location of the mobile asset, the mobile asset being associated with the content to be transmitted to at least one device in proximity to the mobile asset as the mobile asset propagates through the space; receiving a specification of at least one rule for transmitting the content, the at least one rule comprises at least one of the following: at least one element of profile data corresponding to the at least one device, and at least one action; receiving an indication that the at least one device is in proximity to the location of the mobile asset; determining whether the at least one rule is met; and transmitting the content associated with the mobile asset to the at least one device.

An online system selects content items for a user to increase probabilities of the user remembering the content items after presentation. The online system generates one or more models based on information describing amounts of time users have viewed previously presented content items. Hence, a model associated with a user predicts an amount of time the user will view a content item. When selecting content items for the user, the online system selects one or more content items that the user is predicted to view for an amount of time within a specific range, which may be based on amounts of times other users have viewed the content item or content items similar to the content item. For example, the online system increases a probability of selecting a content item the user is predicted to view for an amount of time within the specific range.

A vehicle mountable holographic promoting system and method of use; the vehicle mountable holographic promoting system includes a body with at least one light, a mount, and a controller in communication with a software application and the body. The body is mountable to the vehicle via the mount. The mount is able to be removably attachable or otherwise secured to roof of a vehicle. The controller controls the body such that the body is able to visually promote via an image display at least one promotable item using the at least one light. The promotable item appearing to float on a plane above the vehicle.

Among other things, videos and commercials are downloaded to a mobile device for storage on the mobile device and later playout on the mobile device. The downloading includes downloading of metadata associated with the commercials and based on which the mobile device can select commercials for insertion into videos being played back to the user of the mobile device. The commercials to be downloaded are selected based on one or a combination of any two or more of the location of the user, the type of mobile device, and personally-identifiable information about a user of the mobile device.

Systems and methods for selecting content based on an event associated with a device identifier are provided. One or more processors can receive a request to serve content. The processors can identify a device identifier associated with the request. The processors can determine, from the device identifier, an event for which to serve content. The processors can determine, from the request, a length of time between a time the request to serve content is received and a time at which the event is scheduled to occur. The processors can select, based on the determined length of time and event parameters associated with the event, content for display and provide the selected content for display at a computing device associated with the device identifier.

In particular embodiments, a client computing device identifies an available timeslot for displaying content on a screen. The client computing device notifies one or more applications of the available timeslot and receives from each of one or more applications a bid to fill the available timeslot with content associated with the application. Each bid indicates the application, indicates a format of the content associated with the application, and provides at least a portion of the content associated with the application. The client computing device selects one of the bids and displays in the available timeslot on the screen the content associated with the selected bid with the format indicated by the selected bid.

An intent score is assigned to users who are viewing online ads. Users define a bid-range and adjust pricing within the range at an individual user level, based on an intent score that is derived from user activity. An advertiser typically defines a bid range. If the user then interacts with ads or visits the advertiser's website then, based on user actions, the bid price is revised. This process of bid price revision is continuous and results in increased or decreased bid prices for individual users. All participating users and their intent scores are periodically uploaded to RTB platforms where they are used to purchase ad impressions. This increases the likelihood of winning bids for more valuable users with better precision without raising bid prices for entire segments of users.

A method and digital signage player for managing distributed digital signage content. A memory of the digital signage player stores a distributed digital signage content, a distributed digital signage content identifier for identifying the distributed digital signal content, and a local placement target for the distributed digital signage content. A processing unit of the digital signage player displays the distributed digital signage content on a display of the digital signage player, in accordance with the local placement target. The digital signage player exchanges, via a communication interface, synchronization data related to the distributed digital signage content with the at least one of a digital signage server and neighbor digital signage player. The processing unit increases or decreases the local placement target based on the synchronization data exchanged.

Systems and methods for selecting content based on an event associated with a device identifier are provided. One or more processors can receive a request to serve content. The processors can identify a device identifier associated with the request. The processors can determine, from the device identifier, an event for which to serve content. The processors can determine, from the request, a length of time between a time the request to serve content is received and a time at which the event is scheduled to occur. The processors can select, based on the determined length of time and event parameters associated with the event, content for display and provide the selected content for display at a computing device associated with the device identifier.