In particular embodiments, a client computing device identifies an available timeslot for displaying content on a screen. The client computing device notifies one or more applications of the available timeslot and receives from each of one or more applications a bid to fill the available timeslot with content associated with the application. Each bid indicates the application, indicates a format of the content associated with the application, and provides at least a portion of the content associated with the application. The client computing device selects one of the bids and displays in the available timeslot on the screen the content associated with the selected bid with the format indicated by the selected bid.

In one embodiment, an advertisement is matched to subject matter in a portion of rich media content, such as a digital video, Flash animation, etc. For example, during the playing of rich media content, it may be determined by audio recognition techniques that the content's subject matter matches or correlates with an advertisement. Rendering preferences associated with the advertisement are then determined. The rendering preferences may be used to determine how the advertisement should be rendered (i.e., displayed in association with the content). The advertisement is then served to a device. The advertisement is served such that it can be rendered relative to a time that the portion of media is being displayed on the device.

A distributed media outlet can include both a traffic and billing system, and a media delivery system that employ separate broadcast logs, or playlists. An enterprise hub can transmit broadcast instructions to the media outlet via an integrated services layer (ISL), which acts as a multidirectional gateway between the enterprise hub and the media outlet. The ISL can synchronize the separate playlists used by the traffic and billing system and the media delivery system by simultaneously injecting the broadcast instructions into both systems included in the media outlet. The media delivery system and traffic and billing system can continually re-synchronize their playlists by, at least in part, relaying information to one another via the integrated services layer.

Mobile device performance is predicted for a specified timeframe to drive selection of presentation media to be rendered on the mobile device during the specified timeframe. Further, mobile device context is determined for the specified timeframe according to current and historical context data. Presentations identified as suitable for a given context are delivered to the mobile device according to the determined mobile device context.

Systems and methods for measuring brand uplift in a computer networked environment are provided. A data processing system can assign a first set of device identifiers to an experimental arm and a second set of device identifiers to a control arm. Computing devices associated with the experimental arm receive third-party content items promoting a brand for which a brand uplift experiment is performed, while computing devices associated with the control arm do not receive third-party content items promoting the brand. At the end of the experiment, a brand uplift metric value is computed by analyzing search query logs of the computing devices. The brand uplift metric value is then provided to an advertiser for display.

Methods, systems, and articles of manufacture consistent with the present invention provide an electronic marketplace that matches units of content from secondary content providers with suitable vacancies from primary content providers. Vacancies may constitute, or be included in, any digital transmission containers, such as a television or radio programming, web pages, and the like. Specifically, the electronic marketplace automatically matches content offered by secondary content providers with vacancies offered by primary content providers thus filling the vacancies in these containers through a real-time content trading, placement, and distribution system. To do so, attributes associated with the vacancies and with units of secondary content are used to trade and match suitable vacancies with suitable content. This invention enables both secondary content owners and vacancy owners (primary content providers) to obtain the full commercial benefit of their secondary content and containers.

A wireless device is enabled to provide offers. The wireless device receives card data for a financial account card and stores the card data in a memory associated with the wireless device. Responsive to using the card data in a transaction at a first merchant location, the wireless device receives transaction line-item data from a computing system associated with the first merchant location. The wireless device determines merchant information for a second merchant location and determines an offer associated with the second merchant location based on the line-item data and the merchant information for the second merchant. The wireless device presents the offer when the wireless device is near the second merchant location.

Disclosed herein are systems, methods, and non-transitory computer-readable storage media for consumption based subscription frequency recommendations. A system configured to practice the example method first evaluates purchase statistics for an item to determine a consumption frequency. The system receives from a user a request for the item, and presents to the user a subscription recommendation based on the consumption frequency. The system can also provide recommendations for accessories by evaluating purchase statistics for an item to determine an accessory for the item, wherein a number of times the accessory is purchased with the item exceeds a threshold, receiving from a user a request for a subscription for recurring purchases of the item, and presenting to the user a recommendation to include the accessory as part of the subscription.

A service provider may receive transaction information from a plurality of merchant devices for a plurality of point of sale transactions conducted between buyers and merchants. The service provider can associate the transaction information with respective buyer profiles of a plurality of buyer profiles. In some examples, the service provider may determine a subset of the buyer profiles based on at least a portion of the buyer profiles in the subset including transaction information that is related to a particular one of the merchants. The service provider may further determine at least one characteristic associated with at least some of the buyer profiles in the subset, and may send a recommendation to the particular merchant related to the at least one characteristic. As an example, the recommendation may be for improving or optimizing the business of the particular merchant.

A customer research and marketing engagement system and a method for increasing earnings opportunities of consumers are disclosed. The system and method enable consumers to automatically earn money for sharing their personal data and for participating in business research. The system and method enable consumers to license (syndicate) access to information about themselves including real-time activities, in depth historical data on their physical and digital activities, interests, demographics, location-specific behavior, app interactions, transaction history and other actions via multiple channels using an online persona. The system and method allows the user to set rates for licensing access to their information and to closely manage their persona through a single portal that can be leveraged on an opt-in basis by marketers and researchers.