Methods and systems for presenting online content elements based on information caused to be stored on a communication apparatus by a service provider. One of the methods is a method for presenting online content at a communication apparatus. The method comprises: obtaining information caused to be stored on the communication apparatus by a service provider providing network access to the communication apparatus, the information pertaining to a profile maintained by the service provider; determining an online content element to be presented at the communication apparatus based on the information; and causing the communication apparatus to present the online content element. The online content element may be an advertising content element forming an online advertisement, a primary content element of a network site, or an online page. The information may include location information, personal information, and/or bandwidth information. Servers for implementing the methods are also provided.

Aspects of the subject disclosure may include, for example, a method that includes providing, by a server, media content to a set top box; the media content includes an advertisement and a closed captioning line and the set top box is associated with a display device. The method also includes facilitating access to a shopping application for download at a communication device separate from the set top box, and inserting into the closed captioning line an identifier of a commerce event. The method further includes transmitting to the set top box a message for presentation on the closed captioning line on the display device, receiving a request to provide information regarding an advertised product to the communication device, and transmitting to the communication device the information regarding the advertised product. Other embodiments are disclosed.

In one embodiment, a method calculates a delivery pressure for a first advertisement in a list of advertisements that qualified for an advertisement slot in a media program. The delivery pressure is based on a number of advertisement impressions in the campaign that is remaining, a share of voice for the first advertisement, and a volume of impressions that are remaining for the campaign. The method also determines when the delivery pressure indicates a pressure to deliver the first advertisement is below a threshold. A status is adjusted for an eligibility of the first advertisement to be delivered from a first state to a second state when the delivery pressure is below the threshold. The first state does not enable rate control and the second state enables rate control. The method then selects at least one advertisement from the list of advertisements for the advertisement slot.

A computer-implemented method for conversion timing inference. A conversion timing model is model is configured to predict a likelihood of conversion based on an entity's elapsed time since a qualified entry event. The conversion timing model is constructed based on a distribution of the conversion timespans of converters. Each conversion timespan describes a length of time between a qualified entry event and a conversion event for a converted entity. A notification of an opportunity to expose a candidate entity to networked content is received and the likelihood of conversion for the candidate entity is determined by: determining an elapsed time since a qualified entry event for the candidate entity and applying the conversion timing model to the elapsed time. A response to the notification based on the likelihood of conversion for the candidate entity is prepared. Timely responses may include the selection of customized content, customized advertising content or bid values.

There is disclosed a method, a point-of-sale terminal, and a computer-readable storage medium. The point-of-sale terminal may generate transaction information for a commercial transaction, the transaction information including customer information and purchase information. The point-of-sale terminal may generate nutritional information based on the purchase information. The point-of-sale terminal may send the customer information, the purchase information, and location information identifying a location of the POS terminal to an advertising server, and may receive responsive advertising content from the advertising server. The point-of-sale terminal may print a receipt including the transaction information, the nutritional information, and the advertising content.

An advertisement management system receives a commercial break schedule generated from a completed assignment of one or more spots, which correspond to deals including advertiser orders to place the one or more spots into one or more commercial breaks in the commercial break schedule based on constraints and placement requirements. The system determines which of one or more orders in one or more deals are targeting orders, and determine a baseline target delivery for the targeting orders based on expected viewership associated with the targeting orders. The system places a portion of the one or more spots for the targeting orders based on a lift goal over the baseline target delivery, determines a liability per pending spot for spots determined to be candidates for advertisement scheduling and reshuffles placement of a remaining portion of the one or more spots based on the liability per pending spot for the candidates.

Systems, methods, apparatuses and articles of manufacture for mobile advertisement and reporting systems are disclosed. A mobile advertising system in accordance with the present disclosure comprises a device capable of determining a geolocation of the device, at least one sensor, coupled to the device, for determining at least a motion of the device, a display, coupled to the device in which the display faces in a direction; and a camera, coupled to the device, in which the camera captures an scene in the direction, in which the device sends at least one image to the display based at least in part on the geolocation of the device, the determined motion of the device, and the scene in the direction, and the display shows the at least one image in the direction.

Method and server for managing placement of a digital signage content based on metric thresholds. The server stores parameters associated to a plurality of locations. The parameters for each location comprise at least one metric and a corresponding threshold for each metric. The server determines a plurality of candidate locations among the plurality of locations for displaying the content. For each candidate location, the server processes the at least one metric and corresponding threshold of the candidate location to determine if each metric among the at least one metric is within the corresponding threshold. The server identifies one or more target location among the plurality of candidate locations for displaying the content. Each metric among the at least one metric of the one or more target location is within the corresponding threshold. The locations may include digital signage players, geographical areas, displays controlled by a player.

Disclosed is a digital wallet for storing information and carrying electronic transactions between various users. The digital wallet includes a communication interface adapted to send and receive data, a processor and a memory. The memory includes a transaction module adapted to carry an electronic transaction in an offline manner and synchronize the carried electronic transaction when the digital wallet gets communicably coupled to a wide area network, such as the internet. Further, disclosed is a system and method for carrying electronic transactions between various users.

Methods and systems are provided herein for recommending a media asset based on a geographic location at which that media asset was frequently consumed. For example, the system may monitor a location, such as New York City or Times Square, to determine popular media assets watched there, such as The Avengers, and when another user visits New York City, the system may then notify the user that the movie, such as The Avengers, is associated with New York City. The system stores the geographic locations associated with the media asset in the database based on the consumption of the media asset so that other users may be notified which media assets are associated with each geographic location.