Embodiments generally relate to a method, an apparatus, and a machine-readable medium for communicating product information, particularly where the product is a vehicle. Embodiments relate to a method comprising receiving usage information relating to an at least one feature of a product, analyzing the usage information to determine if the received information exceeds a usage threshold, and selecting educational information based on the usage information. The educational information comprises information relating to the at least one feature. The method further comprises selecting an at least one communication channel, and communicating the educational information through the at least one communication channel.

Disclosed techniques include in-vehicle drowsiness analysis using blink-rate. Video of an individual is obtained within a vehicle using an image capture device. The video is analyzed using one or more processors to detect a blink event based on a classifier for a blink that was determined. Using temporal analysis, the blink event is determined by identifying that eyes of the individual are closed for a frame in the video. Using the blink event and one or more other blink events, blink-rate information is determined using the one or more processors. Based on the blink-rate information, a drowsiness metric is calculated using the one or more processors. The vehicle is manipulated based on the drowsiness metric. A blink duration of the individual for the blink event is evaluated. The blink-rate information is compensated. The compensating is based on demographic information for the individual.

A method, system and computer program product for presenting content (e.g., advertisements) to vehicle occupants. An image of the occupants of the vehicle is obtained. The vehicle occupants, such as the driver, are then identified from the image. After obtaining the driving history of the driver, which includes any information that indicates a risk posed to the driver in not paying attention to the road, a risk degree of the driver getting into an accident from viewing content on the electronic billboard is assessed. A “watch ability” of the vehicle occupants to watch content is calculated, based, at least in part, on the driver's risk degree. If the value of the watch ability exceeds a threshold value, then the content preferences of the vehicle occupants are obtained which are used to determine the contents to be presented on the electronic billboard which are targeted to the vehicle occupants.

An information processing method to be carried out by a terminal that is configured to communicate with an electronic device, is provided. The electronic device may be configured to manage information related to a vehicle. The information processing method may include: receiving vehicle usage fee information related to a vehicle usage fee for the vehicle from the electronic device, through a communication interface of the terminal, the vehicle usage fee being based on an advertisement that is displayed on a display device of the vehicle; and displaying a first display that is based on the vehicle usage fee information, in a display area of the terminal.

An autonomous driving vehicle that is a mobile unit according to this disclosure is a mobile unit configured to transport a user to a facility that provides services or commercial products and, at the same time, configured to perform an advertising activity for the services or the commercial products of the facility. The mobile unit includes a control unit configured to acquire data for providing a promotion in the mobile unit and is configured to provide a promotion in the mobile unit based on the acquired data. The promotion is related to the services and the commercial products at the facility.

A mobile advertisement system mounted on a back window of a vehicle using suction cups is presented according to aspects of present disclosure. In certain embodiments, the mobile advertisement system connects wirelessly to a mobile advertisement server, sends its GPS location updates periodically to mobile advertisement server, receives advertisements and delivery instructions from mobile advertisement server in response to the GPS location updates sent, displays advertisements on the display screen of the mobile advertisement system according to the corresponding delivery instructions when at least one automobile is detected, and transmits delivery confirmations to mobile advertisement server after each advertisement is displayed according to the corresponding delivery instructions. A video camera detects whether there are any automobile behind, and mobile advertisement system will not display advertisements when there is no automobile behind. brightness of advertisement display is in directly proportional to light intensity outside detected by a light sensor.

A method and system for providing advertising to a moving target vehicle. Vehicle data is determined by one or more devices namely at least one sensor device and/or a global positioning system (GPS) device. At least one processor in communication with the one or more devices receives the vehicle data. The at least one processor initiates display of video data of advertising content data on a display device on a moving advertising vehicle to display the video data to the moving target vehicle in accordance with at least one display parameter that is based on the received vehicle data and initiates play of the audio data of the advertising content data by an audio device disposed within the display device in the moving advertising vehicle. The audio data played is configured to be heard as sound by the moving target vehicle, and the audio data relates to the video data.

Embodiments relate to detecting the effectiveness of advertisements and other messages on remote platforms such as trucks or billboards. In some embodiments, advertisements can not only be measured for effectiveness including quantity and quality of engagement with the public, but also advertisements on remote platforms can be modified as desired.

Vehicles, components, and methods present information based on context, for example presenting a first list or menu of items (e.g., food) or first set of signage or color scheme when in a first location or during a first period, and presenting a second list or menu of items (e.g., food) or second set of signage or color scheme when in a second location or during a second period. For instance, a first menu of items (e.g., relatively more expensive entrees, beverages) may be displayed via one or more displays or screens at a first location during a first period, and a second menu of items (e.g., relatively less expensive entrees, beverages) may be displayed at a second location during a second period. Context (e.g., present location, destination, date, day, period of time, event, size of crowd, movement of crowd, weather) may be manually provided, or autonomously discerned, and presentation automatically.

The present invention relates to a mobile terminal, comprising: a display unit; a wireless communication unit for providing a communication interface for communication with a vehicle or an external server; and a control unit for setting, when reserving a vehicle, an amount of advertisement to be consumed in the vehicle, and for providing fee deduction information, according to the set amount of advertisement, to the display unit.