A method, computer system, and a computer program product for dynamic billboard advertisements is provided. The present invention may include determining that a vehicle is approaching a display location. The present invention may then include receiving a plurality of data associated with the approaching vehicle. The present invention may then include resolving an advertisement to be displayed based on the received plurality of data. The present invention may then include establishing the display location based on the received plurality of data. The present invention may finally include projecting the resolved advertisement at the established display location.

A first data packet can be received from an origination terminal at a remote server operatively coupled to the origination terminal and an end user terminal. The first data packet can have a plurality of offers and image or video data acquired by an image/video sensor. The image or video data can be processed by the remote server using an image processing algorithm to estimate a current idle time associated with the origination terminal. One or more aspects of the plurality of offers can be controlled by the remote server based on the current idle time. A second data packet including the plurality of offers can be transmitted to the end user terminal by the remote server. A selection of a preferred offer of the plurality of offers can be received from the end user terminal at the remote server. The preferred offer can be provided to the origination terminal.

An apparatus is provided for generating rich media ad units. The apparatus may be configured to receive an inventory feed and a feature feed. The inventory feed may include a plurality of product identifiers. The feature feed may include a plurality of features, each of the plurality of features being associated with at least one of the plurality of product identifiers. The apparatus may select, based on consumer metrics, a product identifier from the plurality of product identifiers. The apparatus may generate, based on the consumer metrics, a feature subset including a subset of the plurality of features associated with the product identifier. The apparatus may generate, based on the feature subset, a rich media ad unit. Related methods and apparatuses are also provided.

Examples of the present disclosure describe systems and methods for intelligent ad-based routing. In example aspects, a destination input, desired time for arrival, and user profile data is received in a ride-sharing application. The input data is classified by applying one or more machine-learning models to the data. Based on the classified data results, candidate physical advertisement locations may be selected along a certain route. Different types of routes may be selected that range from the shortest possible route (i.e., a direct route) to a major detour (i.e., the most cost-effective route). A major detour takes the user on a route that exposes the user to as many advertisements as possible while still arriving at the final destination before the desired time of arrival. In exchange for a longer route and more exposure to physical advertisements, the cost of the ride may be offset. While the user is in proximity to the physical advertisement along the route, businesses associated with the physical advertisement locations may transmit real-time advertisements/messages to the user to be displayed on a user device, a vehicular device, and/or a combination of the two. During the ride, the real-time business information may be received that may alter the route to maximize the effectiveness of real-time advertisement delivery.

Presented here is an apparatus and a method for measuring effectiveness of images displayed on a moving object. For example, the moving object can be a vehicle with a frame mounted on the rooftop. The frame can have one or more display screens mounted on one or more sides, showing various images. The vehicle can be a part of a fleet of vehicles in communication with each other. A camera can be mounted close to the display screen and can record images of the surrounding environment. An embedded system within the vehicle can analyze the recorded images to determine a total number of people having a line of sight to the displayed image, and a total number of people looking at the displayed image. Based on the analysis, the embedded system can determine the effectiveness of the displayed image.

The present disclosure relates to systems, methods, non-transitory computer-readable media, and apparatuses relating to a camera, an output device, a locomotion system, and a processing circuit including a processor and a memory, the processing circuit is configured to move a mobile platform system using the locomotion system in a cruise mode within an area, determine, using a camera of the mobile platform system, image or video data of a plurality of individuals within the area while moving in the cruise mode, select a first target individual and a second target individual of the plurality of individuals based on analyzing the image or video data, determine first contextual information of the first target individual and second contextual information of the second target individual based on analyzing the image or video data, determine first characteristic of the first target individual based on the first contextual information and second characteristic of the second target individual based on the second contextual information, determine at least one multimedia content segment based on both the first characteristic of the first target individual and the second characteristic of the second target individual, and cause an output device of the mobile platform system to display while the mobile platform system is in a stop mode, the at least one multimedia content segment.

Disclosed in some examples, are devices, methods, systems, and machine readable mediums that provide for automated goods exchange between autonomous vehicles while the autonomous vehicles are still in motion. This may be used to efficiently ship packages long distances as well as to transfer goods to consumers. This allows shippers to transfer goods from one truck to another without having to stop and unload the truck, decreasing costs by limiting human involvement and improving efficiency. Likewise, mobile merchants, such as food trucks, may sell to consumers in cars without having to stop to perform the exchange, increasing the convenience to consumers.

The present application provides a wheel rotation imaging device and a wheel rotation imaging intelligent advertising system. In the wheel rotation imaging device, power can be supplied by means of rotation of a wheel with the use of a self-powered unit, so an external power supply is not required; texts, images and videos can be displayed; in addition, a variety of sensors are integrated to acquire operation information of the device in real time, which facilitates the wheel rotation imaging device to adjust the imaging angle and brightness.

An advertisement presentation system includes at least one display device that is detachably provided to a vehicle, an information processing device, and a management server. The information processing device is configured to acquire advertisement information representing an advertisement, and to output the acquired advertisement information to the display device. The display device is configured to present the advertisement information output from the information processing device such that the advertisement information is directed outward from the vehicle. The information processing device is configured to transmit task report information representing a presentation task report for the advertisement information by the display device to the management server. The management server is configured to determine remuneration to cover both incurred data communication costs and advertising costs associated with presentation of the advertisement information, in accordance with the task report information transmitted from the information processing device.

Provided is a system deployed in a motor vehicle having a mobile communication device, including a computer readable storage medium, in communication with a content distribution system, comprising a display screen attached to a window within the motor vehicle and a computer program stored in the computer readable storage medium of the mobile communication device. The computer program when executed by the mobile communication device performs operations comprising receiving a content packet from the content distribution system indicating a plurality of content instances and transmitting content from the content instances to render on the display screen.