The object of the present invention is to enable presentation of information on a target object (vehicle) located on a road to a pedestrian at an appropriate time and such that the information includes appropriate information for the pedestrian's statues. A pedestrian device transmits position data of a pedestrian to an in-vehicle device, which determines whether or not the pedestrian approaches a vehicle based on the position data. When determining that the pedestrian approaches the vehicle, the in-vehicle device transmits guidance direction information to the pedestrian device. The pedestrian device performs control based on the guidance direction information so as to guide the pedestrian to look toward the vehicle, and the pedestrian device acquires sight status information of the pedestrian from a wearable terminal and transmits the sight status information to the in-vehicle terminal. Then, the in-vehicle terminal determines whether or not the pedestrian sees the vehicle. When determining that the pedestrian does not see the vehicle, the in-vehicle terminal transmit alert information to the pedestrian terminal, and the pedestrian terminal performs control based on the alert information so as to provide an alert to the pedestrian.

A method for providing a content using the first screen of a portable communication terminal is provided. The method comprises the steps of: registering a first content as a content of interest; and providing a second content in the first screen displayed on a display unit when the communication terminal is switched from an inactive state to an active state. Here, the second content, which corresponds to a content related to the first content, is determined on the basis of the first content.

A system and method of zone tracking for delivery of media to customers within a store is disclosed. Zone tracking enables targeting of media to at least one electronic device both in the presence of as well as in the absence of customer triggers by monitoring the physical location of the electronic device associated with the customer in the store. The zone tracking system and method preferably use a combination of at least one location-tracking server and at least one access point to track a customer's present location within a store as well as items in the vicinity of the customer.

A OneAPP platform system and method provide hyperlocal searching. Each computing device has a OneApp that identifies a user action on the computing device that indicates an interest in a point of interest (PoI) and transform, in response to the user action on the computing device, the OneApp stored on the computing device into a PoI specific App that delivers PoI specific content and offers to the computing device.

Provided is a method of providing information by an electronic device according to various example embodiments of the present disclosure. The method includes acquiring information on an action of at least one user terminal that accesses a platform, confirming activity information of at least one user on the basis of the information on the action, receiving request information including a preset condition from at least one external device, confirming at least one piece of first activity information corresponding to the preset condition among the activity information of the at least one user, and transmitting the at least one piece of first activity information to the at least one external device.

Aspects of the subject disclosure may include, for example, a method for processing an advertising request message, including, receiving an advertising request message from a mobile device, determining if an advertising exchange server associated with the advertising request is permitted to receive enhanced information associated with the mobile device if a service provider is permitted to provide location information associated with the mobile device responsive to determining that the advertising exchange server associated with the advertising request is permitted to receive the enhanced information, responsive to determining that the service provider is permitted to provide location information, adding location information associated with the mobile device to a header of the advertising request message, and transmitting the advertising request message to the advertising exchange server. Other embodiments are disclosed.

A computer program product, method and mobile device, the computer program product comprising a non-transitory computer readable storage medium retaining program instructions configured to cause a processor to perform actions, wherein the processor is a processor of a mobile device of a user, wherein the mobile device is in communication with a server associated with an entity other than the user, wherein the server is in communication with a plurality of mobile devices, each of which retaining the computer program product, wherein the program instructions implement: subject to an occurrence of an event associated with the user of the mobile device, obtaining data to be transmitted to the server, wherein the event is of interest to the entity, wherein the data to be transmitted comprises demographic information of the user and a property of the event, wherein the data excludes identifying information; and transmitting the data to the server.

Systems and methods may implement point of advertising purchasing that may include using mass media publications configured for or containing service, product or vendor transmittable signals, such as from radio frequency identification tags. In a preferred arrangement, a consumer perceiving an advertisement of the mass media publication may activate a reader in a portable communications device, such as a smart mobile or cellular phone, to receive information from the radio frequency signal associated with the advertisement to identify a vendor, product or service associated with the radio frequency identification. The smart mobile phone or communications device of the consumer may communicate with a system of a vendor or vendors by way of a commerce data organization system across a network to order a product or product information from a system of the vendor over the network by using the information from the radio frequency identification.

A computer-readable medium that, when executed on a server, establishes processes for providing a brand sponsorship environment, the processes including providing a computer-implemented platform establishing a sponsorship junction involving, in case 1, a set of trigger-monitorable activities defined by a set of sponsoring brands or, in case 2, a subset of the trigger-monitorable activities defined by the set of sponsoring brands.

Determining interest in promotional content to be displayed at a mobile communication device is described. The promotional content, including a first portion that is visible and a second portion that is hidden in a first state, may be received. The first and second portions are each selectable only when visible. A promotional display that includes the promotional content in the first state is generated. Upon receipt of a first input from the user in relation to the first portion, the promotional content may be transitioned from the first state to a second state such the first portion becomes hidden and the second portion becomes visible. Upon failing to receive a second input from the user in relation to the second portion, the promotional content may be transitioned from the second state to the first state. Upon receipt of the second input, an interest in the promotional content may be indicated.