Aspects of the subject disclosure may include, for example, a method that includes determining, by a processing system including a processor, that a viewer is viewing primary content for a first time; capturing, by the processing system, an emotive response of the viewer as the primary content is viewed during the first time; determining that the viewer is viewing the primary content at a subsequent time, wherein the subsequent time is later than the first time; detecting the emotive response of the viewer as the primary content is viewed during the subsequent time; retrieving external media responsive to detecting the emotive response; and displaying the external media. Other embodiments are disclosed.

There is provided a data delivery system (10) for providing multimedia content data to users, wherein the data delivery system (10) includes a data server arrangement (120) for supplying the multimedia content data to the users, an advertisement content data server arrangement (140) for providing advertisement content data to the users, and a control centre arrangement for coordinating supply of the multimedia content data and the advertisement content data to the users. The users have spatially locally thereto computing hardware and associated display hardware for presenting the multimedia content data and the advertisement content data received at the users, wherein the computing hardware is operable to execute program instructions (50, 60) for presenting the multimedia content data and the advertisement content data received at the users. The program instructions (50, 60) are operable to cause the computing hardware to report to the advertisement content data server arrangement (140) an operating status and data processing capability of the computing hardware and associated display hardware, and the advertisement content data server arrangement (140) is operable to select advertisement data content for supplying to the users, customized for each user, depending upon the operating status and data processing capability, as well as a profitability associated with selecting the advertisement data content.

A method including receiving a digital promotion payload from a brand manufacturer for at least one branded consumer packaged good, the digital promotion payload including a digital promotion value associated with the branded consumer packaged good, is provided. The method includes receiving a bid request to the digital promotion engine, providing a bid response to the bid request, the bid response including the digital promotion payload, and receiving, from the supply side platform, a confirmation that the bid response has been selected from one or more bids from different digital advertising entities. The method includes providing a command to the supply side platform to deliver the digital promotion payload to a mobile device accessing a resource from the mobile display publisher, and loading the digital promotion value to a frequent shopper identification in response to a consumer interaction with the digital promotion payload detected from the mobile device.

A method, device and system for the determination of the attention level of an user of a communication device. The proposed invention detects situations when users are more likely to pay attention to content presented to it (e.g. when they combat boredom) or in other words, situations when users are more receptive to content, without requiring the user to perform certain specific activities or requiring any interventions or specific sensors. In order to do so, user data such as demographics, user context, and usage patterns of the user's communication device (e.g. a mobile phone) is collected.

The present invention relates to a method and device for providing an advertisement, in which a service device extracts a list of customers to be targeted based on authentication based information, and a user terminal device corresponding to the extracted list of customers collects non-authentication based information to provide an advertisement to an advertisement target application operated by a third party, and a recording medium in which a computer program for performing the method is recorded.

An approach is defined to establish consumption analytics of network nodes of a social network. Content is tagged and the content consumption analytics are derived from the content consumption. The content analytics and related heuristic is applied to new content shared in the social network. The content is compared to policies for content push operations and cellular network constraints to determine whether the content is proactively pushed to a mobile device.

A system and method for omnichannel text-based routing, transfer, and customer-to-enterprise communications. The system is a cloud-based network containing an interaction control server, a routing engine, an optimization engine, a media translation server, a mobile application, a business entity portal, mobile and compute devices for business enterprise and customer, and an enterprise database. Taken together or in part, said system optimizes customer interactions by delivering context aware text message, chat or email to customers; and when requested by customer, optimally routes with context, based upon a multitude of variables, to best available resource to handle the customer interaction. The system may be accessed through web browsers or purpose-built computer and mobile phone applications.

A marketing campaign management system that includes a campaign platform that categorizes intended recipient profiles corresponding to intended recipients of marketing campaign messages based on their levels of fatigue. Recipient profiles categorized as “saturated” are then sub-segmented to determine their relative levels of fatigue or saturation. The intended recipient profiles that are most fatigued are removed from a recipients list such that they will not be sent any campaigns until after a rest state has been completed. A transitional safe state ensures that the intended recipient profiles inserted back into the list are not immediately removed once again.

Method and system form a correlated view of human or other animal anatomy using at least one transparent display screen associated with an electronic mobile device. The view relates an optical view with other electromagnetic spectrum images with a non-optical electromagnetic image of selected portions of human or other animal anatomy. At least three visible position markers associate with selected positions of a predetermined portion of human or other animal anatomy. The disclosure forms a correlated view of the predetermined portion of human or other animal anatomy by relating said at least one non-optical electromagnetic image of the at least three visible position markers with a visual image of said at least three visible position markers. The view correlates the size and dimensions of the optical view and non-optical electromagnetic image of the predetermined portion of human or other animal anatomy.

A method of curating an audience for a viewer-directed motion picture screening event includes: providing a management module executing on at least one hardware processor, the management module being configured to coordinate a motion picture screening event initiated in response to at least one viewer request; enrolling users and at least one motion picture screening facility in a user-directed motion picture screening service; executing a gaming application on the hardware processor, the gaming application being configured to track a number of attendees in the audience for the event invited to join the motion picture screening event by each of the users enrolled with the motion picture screening service; and designating at least a given one of the users as a winner of the gaming application as a function of the given one of the users having invited a highest number of attendees in the audience for the event.