A method for loading a layout with advertising item data is provided. Layout header data is parsed. A layout item object is then built. Global layout variables are replaced with values. Local layout variables are replaced with data from content objects. Displayed data is then created.

A system for receiving data associated with a mobile content is configured to calculate an expected value of the mobile content based at least in part on the data received, and determine a bid amount for a sponsorship of the mobile content based at least in part on the expected value.

A coordinated mobile media projection system is provided using multiple media projection systems (MPSs). Each MPS is attachable to a mobile platform (e.g., automotive vehicle or aircraft). Each MPS is selectively enabled to supply a portion of coordinated media, and includes a location subsystem to determine the geographic location of the MPS. The combination of the MPSs supplies a coordinated media integration or unified message, with a first portion of the coordinated media being linked to a second portion of the coordinated media. Each MPS may include a deployment subsystem to supply an enablement signal in response to either the mobile platform occupying an assigned position or the MPS being enabled. The geographic location determined by the locations subsystem may be a stationary location or a moving location route. The first and second portions of the coordinated media may be identical, sequentially projected, form a billboard, or display related topics.

A content delivery system using social affine targeting may include a device that determines, based on presence information received from mobile devices, users in a vicinity of an electronic billboard. The device may further determine, based on user behavior information relating to the users, affinities of the users; and determine commonality of the affinities of the users. Still further, the device may select, based on the determined commonality of the affinities, one or more advertisements to present by the electronic billboard; and transmit the selected one or more advertisements to the electronic billboard.

An ad gateway is disclosed. The ad gateway comprises a processor, a memory, and an application stored in the memory. The application when executed by the processor, determines a type of network connection by which a mobile communication device is communicatively coupled to a communication network and a current quality of service (QOS) level of the communication network. The application then selects an advertisement type based on the type of network connection and based on the current QoS level of the communication network. The application then requests an advertisement of the selected type for the mobile communication device from an advertisement data store, wherein the advertisement types comprise a static image type, an animation type, a video type, and a high definition video type. The application then receives the advertisement from the advertisement data store. The application then transmits the advertisement to the mobile communication device.

An interactive media management server that facilitates management of interactive media and delivery of such interactive media. It comprises a first interface to an interactive media distribution server communicatively coupled to a plurality of mobile devices, and a second interface to a service provider system or a content provider system. It comprises a manager module for managing creation, distribution and tracking of a plurality of interactive media. The manager module, via the second interface, manages the delivery of the plurality of interactive media from the service provider system or the content provider system, and the communication of user responses to the plurality of interactive media to the corresponding service provider system or content provider system.

A media targeting system may be configured to coordinate media and manage media conflicts in its delivery to consumers. The media targeting system may in near real-time arbitrate between all offers assigned to a particular consumer or available to the consumer via one or more channels to ensure that a consumer only receives non-conflicting offers during particular time periods. The media targeting system may translate offers into a real-time, in-store loyalty environment including consumer real-time behavior assignment into traits in order to make a real-time offer assignment based on the traits.

An ad server provides an advertiser with computer code to include in advertisement (ad) instances. Upon interaction with one of the ad instances, the computer code determines if a mobile software application associated with an advertiser is installed on a mobile device. The ad server may also provide mobile application developers with a software development kit (SDK) for use in creating mobile applications capable of determining if a mobile software application associated with the advertiser is installed on a mobile device, retrieving usage information associated with the user's use of the mobile device, receiving ad instances for display to a user through the mobile software application, and communicating this information to the ad server. Based on the installation status and the usage information the ad server selects ad instances to serve to the user of the mobile device.

In general, the invention relates to a method of interactive and live computerized matching in which a first user has a personal data device including a wireless communication system. A network is configured to include a server programmed with a personal characteristic database and a database searching algorithm, and a wireless communication system that is capable of communicating with the user's personal data device. The first user is allowed to log on through the wireless communication system to the network using his or her personal data device, and communicates to and stores in the database personal data defining his or her characteristics and those for his or her ideal match. Either the secure network automatically identifies the first users precise geographic location, or the user himself otherwise indicates and stores in the database of the network an identifying address that indicates his current specific geographic location. The user then instructs the database searching algorithm to search for and identify other users on to the network near the same geographic location to facilitate a match.

A system and method is provided for adding at least one advertisement to a personal communication and providing additional communication data to a recipient that interacts with the advertisement. A sender network device communicates with an advertising application operating on a Web site to generate a personal communication containing at least one advertisement, where the at least one advertisement is selected from a palette of advertisements. In one embodiment of the present invention, the sender has control over advertisements that are displayed together with the personal communication by allowing the sender to delete (or remove) an advertisement from either the at least one advertisement or the palette of advertisements. If a displayed advertisement is interactive, and the advertisement is interacted with, the advertising application will provide the recipient with additional communication data in a format that can be understood by the recipient network device.