Systems and methods for implementing point of advertising purchasing include using mass media publications configured for or containing service, product or vendor transmittable signals, such as from radio frequency identification tags. In a preferred arrangement, a consumer perceiving an advertisement of the mass media publication may activate a reader in a portable communications device, such as a smart mobile or cellular phone, to receive information from the radio frequency signal associated with the advertisement to identify a vendor, product or service associated with the radio frequency identification. The smart mobile phone or communications device of the consumer may communicate with a system of a vendor across a network to order a product or product information from a system of the vendor over the network by using the information from the radio frequency identification.

Posts or messages exchanges via data communication between client devices aw well as a client device and a server device over the Internet are described. According to one aspect of the present invention, a post is made to a targeted recipient who is encouraged to watch, read or listen to (collectively referred to as “access”) the post and compensated for accessing the post. Depending on situation, the post can be made directly to the recipient via messaging or published to a whitewall for access by one or a group of selected contacts.

Providing a purchase incentive to a mobile device based for example the user's location, predicted route of travel, and prior transactions. A tracking server computer determines a number of locations of a mobile device as it travels along a route and an associated timeframe when it is at each of the locations. The tracking server computer records the locations and associated timeframes in a location log and analyzes the location log to predict a subsequent location and associated timeframe that the mobile device will be at that location. The tracking server computer then determines a merchant proximate to the predicted subsequent location of the mobile device and generates a purchase incentive for use at the merchant and delivers the purchase incentive to the mobile device. In the alternative, the incentive may be generated by a merchant computer or the mobile device.

In one embodiment, a proximity camera system is disclosed. The proximity camera system may include a proximity camera having a lens and a housing, fascia, and one or more processors communicatively coupled to the proximity camera and the fascia. The proximity camera system may additionally include a non-transitory computer-readable medium communicatively coupled to the one or more processors and having logic thereon, the logic, when executed by the one or more processors, being configured to perform operations including: (i) receiving an image captured by the proximity camera, (ii) performing object recognition techniques on the image, (iii) determining whether an object was detected within a first predetermined proximity region, and (iv) transmitting one or more instructions configured to cause a graphical display to be displayed by the fascia. In some embodiments, the proximity camera and the fascia may be coupled to a shelving unit.

Systems and methods are provided that allow a proprietor of a location or merchant to which a user is interacting through a third party to send a push notification to a user device associated with the user using the third party as a proxy. The provided systems and methods may assign an interaction identifier to the user and interaction when an interaction request is received by the third party that may be later used to identify the user and user device to which a notification received from the proprietor or merchant will be pushed. The user may be able to define rules and settings that limit the scope and timing of the push notifications that can be received, and the third party may determine if notifications received from the proprietor or merchant meet these rules and settings before pushing the notifications to the user device and user.

A computer-executable method, a computer system and a non-transitory computer-readable medium are provided for causing electronic marketing communications of one or more promotions to be generated on a mobile computing device associated with a consumer. A method includes programmatically retrieving promotion data indicative of a plurality of promotions from a computer memory. The method includes determining, using processing circuitry, a promotion score for each of the plurality of promotions. Each promotion score is determined based on consumer profile data, stored consumer activity data, and at least one of: current consumer activity data, current local context data, or predicted consumer activity data. The method further includes outputting indications configured to generate electronic marketing communications associated with the plurality of promotions based on the promotion scores of the plurality of promotions.

A method of augmenting a telecommunications call, the method comprising: detecting a telecommunications call event at a user telecommunications device; selecting an item of media content, the item of media content being associated with the calling party; augmenting the call with the item of media content; detecting a user interaction with the device in response to the item of media content; and transmitting information relating to the user interaction to the calling party.

A platform, a method and a cloud data interaction product with customized alerts, fraud alerts,notifications, services, promotions and communication between financial institutions and their clients. The invention is a solution that allows the user to integrate information from several financial institutions, through all channels and for all financial products such as credit and debit cards, checking accounts, savings accounts, insurance policies, loans, investments and others. In addition, it creates a bridge for all channels used by clients, such as mobile devices, ATMs, electronic banking, IVR, POS and others

A backpack having a modifiable display. The backpack may include an active element arranged on an outer surface of the backpack, a power supply arranged on the backpack, and a controller arranged on the backpack and in electrical communication with the power supply and the active element. In some embodiments, the active element may include one or more drivers. The one or more drivers may be coated in a sealant, such as a rubber sealant. The active element may be a flexible display configured to display, such as an LED, LCD, OLED, AM-OLED, or EPD display. In some embodiments, the backpack may be part of a self-expression kit, and the modifiable display may be removable and configured for coupling to other surfaces. In some embodiments, the backpack may be part of an advertising network having a plurality of wearable articles and a digital marketplace for advertising opportunities.

Provided are computer implemented methods and systems for messaging, calling, and single-touch and one-scan payments and buying via mobile and wearable devices. An exemplary system comprises a processor and a database in communication with the processor. The processor is configured to provide a haptic control associated with the system. The haptic control is shown on a display of a mobile and wearable device overlapping other visual elements. The haptic control provides mode selection elements associated with a payment, messaging, and calling modes. The processor receives a selection of the payment mode via the mode selection elements from a user. Upon the selection, context is extracted from the display. Based on the context, a payment transaction type which the user intends to perform is determined. The payment transaction type includes a payment receiving transaction and a payment sending transaction. Based on the determining, a transaction request is sent to a financial institution using the extraction.