Systems and methods are presented for providing interactive advertisements. In some embodiments, a method is presented. The method may include receiving, at a first advertising space, an indication that a first mobile device of a user is interacting with the first advertising space, the first advertising space displaying an advertisement. In response to the indication, the method may include transmitting information related to the advertisement from the first advertising space to the first mobile device. The method may also include receiving, at a second advertising space in a location geographically distinct from the first advertising space, the information related to the advertisement from a second mobile device; and displaying the advertisement at the second advertising space based on the information received at the second advertising space about the advertisement.

A system for processing information requests associated with mobile devices comprises an evaluation module configured to determine at least one performance measure for each of a plurality of information documents using at least data in one or both of a requests database and events database. The at least one performance measure includes at least one of an impression-based performance measure, a click/call-based performance measure, and an off-line site-visit-based performance measure. The system further comprises an information server configured to select a first information document for transmitting to a first mobile device to fulfill a first request. The information server includes a volume control unit configured to derive an off-line site visit projection in response to the first document being selected based at least in part on an off-line site-visit-based performance measure and having been impressed on the first mobile device, and to adjust a budget associated with the first document using the off-line site visit projection.

A micro-engagement platform system and method for creating and launching micro-engagements is disclosed. The platform enables creation of a set of one or more micro-engagements, which are short snippets of information exchanged as part of an overall goal of customer engagement; couples micro-engagements to intended customers on their mobile device via messaging; collects responses that a customer sends immediately or at a later point in time; initiates the next micro-engagement in the sequence after getting a response from the customer to the previous micro-engagement as part of the overall goal. The platform chooses from one of a plurality of modes of delivery for that snippet of information; modes can be SMS, mobile browser or ore or more mobile apps.

In some implementations, methods and apparatuses herein relate to generating shared memory spaces that can share files or applications between users and between user devices. A processor can allocate a first portion of a memory of a client device to serve as a shared memory space for at least one dynamic application object, and instantiating a user interface on a display associated with the client device. The user interface can be based on a content of the shared memory space and representing the at least one dynamic application object. A processor can define access rights for a user of a second electronic device for receiving a copy of the instantiated user interface. The processor can define user rights for the user for use of the at least one dynamic application object with the second electronic device.

The present disclosure proposes a device for executing an advertisement service and a method for operating the same, for providing a targeted advertisement according to an advertisement execution condition determined for a terminal on the basis of scanning data obtained by scanning wireless local area networks (WLANs) (for example, Wi-Fi) in an addressable TV advertisement environment. The present disclosure also proposes a device for executing an advertisement service for providing a targeted advertisement for a combination of member terminals and visitor terminals located within a home in an addressable TV advertisement environment.

Systems and methods are disclosed configured to receive a ride request from an application hosted on a device of a user. A vehicle is routed to a pickup location. A route is generated configured to navigate the vehicle to a destination. Sensor data indicative of ride quality is monitored while the vehicle is navigating the generated route, wherein the sensor data comprises data indicating at least how bumpy the ride is and/or whether a sudden braking event occurred. When an adverse ride condition is detected, a determination is made that a content item is to be transmitted to a display device. A geofence is generated about the destination using a user content interaction history. The first item of content is selected based at least in part on an identification of an establishments within the geofence. The selected item of content is transmitted to the display device and the user may be transported to the pickup location within the geofence.

A portable billboard is presented including a portable media projection subsystem to selectively project media and to supply an enablement signal in response to the media being projected. A location device supplies a geographic location of the media projection subsystem. A verifier receives the enablement signal and the geographic location, and supplies verification information responsive to the media being projected from a stationary location for a predetermined minimum duration of time. A communications subsystem receives verification information and either stores the information for subsequent downloads, or transmits the information to a central controlling server. A targeting subsystem permits an entity to select a target stationary location from a plurality of value weighted target stationary locations. The targeting application typically provides a reward in response to a value of the selected target stationary location.

In one aspect, an example method to be performed by a vehicle-based media system includes (a) receiving audio content; (b) causing one or more speakers to output the received audio content; (c) using a microphone of the vehicle-based media system to capture the output audio content; (d) identifying reference audio content that has at least a threshold extent of similarity with the captured audio content; (e) identifying visual content based at least on the identified reference audio content; and (f) outputting, via a user interface of the vehicle-based media system, the identified visual content.

Described herein are methods and systems for generating a mobile device-specific identifier usable across native mobile applications and mobile browsers with a unified opt-out mechanism. A mobile device generates a transient identifier for the mobile device and maps the transient identifier to a stable identifier of the mobile device using at least one call to a service endpoint coupled to the mobile device via a communications network. A browser application on the mobile device renders a webpage, the webpage comprising first instructions, executed by the browser application, to retrieve the stable identifier of the mobile device using at least one call to the service endpoint coupled to the mobile device via a communications network.

Methods and devices for redirecting calls made to a customer service center of an enterprise include monitoring activities of a mobile device user, predicting (e.g., based on the monitored activities, information stored in memory, or information received from another device, etc.) a reason that the mobile device user has commenced calling the customer service center or will commence calling the customer service center in the near future, selecting a media element based on the predicted reason that the mobile device user has commenced calling the customer service center or will commence calling the customer service center in the near future, and rendering the selected media element on a screen of a mobile device of the mobile device user prior to completing a call to the customer service center associated with the enterprise and until the mobile device user interacts with the mobile device or the rendered media element.