Aspects of the subject disclosure may include, for example, a machine-readable storage medium that includes executable instructions that, when executed by a processing system, facilitate performance of operations which include modifying advertising content at a display responsive to a person being determined to be in a first zone relative to the display, determining a presence of a communication device of the person, wherein the second zone is closer in range to the display than the first zone, transmitting a query to the communication device, receiving from the communication device the identifying characteristic of the person, obtaining an image of the person responsive to the person being determined to be in a third zone relative to the display, wherein the third zone is closer in range to the display than the first zone and the second zone, and obtaining modified content for the person based on the identifying characteristic.

Techniques for providing webpages based on tracking consumer device interactions are discussed herein. Some embodiments may include one or more servers configured to: receive a request for access to a promotion webpage from a consumer device, wherein the request includes a consumer device cookie and the promotion webpage includes an indication of a promotion; in response to receiving the request for access to the promotion webpage, generate the promotion webpage including widgets; generate clickstream data based on tracking widget views of the widgets within the promotion webpage; associate the clickstream data with the consumer device cookie; and generate widget analytic data based on the clickstream data. The widget analytic data may then be used to populate webpages with widgets to optimize various criteria, such as widget views or promotion purchases.

Aspects of the subject disclosure may include, for example, identifying user preferences for an XR application executing at an XR user system, wherein the user preferences are associated with an XR application user, accessing a historical profile associated with the XR application user, receiving local environment information from a sensor array of the XR user system, selecting an XR object for presentation on an XR display of the XR user system based on the local environment information, the user preferences, and the historical profile, and allocating compute resources to facilitate a rendering of the XR object, wherein the allocated compute resources are selected from a compute resource pool comprising local compute resources of the XR user system and edge compute resources of a network. Other embodiments are disclosed.

A marketing campaign management system that includes a campaign platform that categorizes intended recipient profiles corresponding to intended recipients of marketing campaign messages based on their levels of fatigue. Recipient profiles categorized as “saturated” are then sub-segmented to determine their relative levels of fatigue or saturation. The intended recipient profiles that are most fatigued are removed from a recipients list such that they will not be sent any campaigns until after a rest state has been completed. A transitional safe state ensures that the intended recipient profiles inserted back into the list are not immediately removed once again.

Disclosed is a technique for passively monitoring the number of guests in a rental property. Mobile device broadcasts intended for connecting the device to a wireless network contain information about that device. This information includes unique identifiers such as MAC addresses. Detecting these broadcasts and filtering out those devices that are expected enables a property owner to have a semi-accurate number of guests within their property without actually being at the property, or visibly observing the guests in an obtrusive fashion. Guests are able to enjoy themselves in privacy and the property owner is able to monitor the safety of their property.

A system for integrated consumer interaction via media broadcast, comprising an immediate communication system that communicated with a media provider and a communications system, wherein the consumer submits a request to a content provider for interaction that is then handled by the immediate communication to establish an interaction with a communication system, and a method for providing integrated consumer interaction.

According to one embodiment, a network device includes an uplink port, a downlink port, a memory, and a processor. The processor is configured for providing a webserver; receiving a request from a mobile device of a user to establish a connection with the downlink port; establishing a first connection between the mobile device and the webserver via the downlink port; determining a media access control (MAC) address of the mobile device; receiving, from a server, user history information associated with the MAC address; and providing targeted information to the mobile device based on the user history information. The processor may be further configured for querying the server using the MAC address to obtain the user history information, collecting new user information and transmitting updated user history information to the server.

Improved identification of a computer configured with an operating system (OS), a web browser and one or more applications is disclosed. An identifying code for advertisers (IFA) may be obtained via the operating system (OS) of the computer. A first application configuring the computer may include instructions to initiate an ad call comprising a request including the IFA to cause the first application to render an advertisement received by the computing device from a first web resource in response to the ad call. The web browser may execute the script to configure the web browser with a durable id (DID). The web browser may also communicate the DID to associate the IFA with the computing device.

A system and method for omnichannel text-based routing, transfer, and customer-to-enterprise communications. The system is a cloud-based network containing an interaction control server, a routing engine, an optimization engine, a media translation server, a mobile application, a business entity portal, mobile and compute devices for business enterprise and customer, and an enterprise database. Taken together or in part, said system optimizes customer interactions by delivering context aware text message, chat or email to customers; and when requested by customer, optimally routes with context, based upon a multitude of variables, to best available resource to handle the customer interaction. The system may be accessed through web browsers or purpose-built computer and mobile phone applications.

A an exchange of rewardable consumer engagement opportunities includes generating a rewardable consumer engagement opportunity (RCEO) having one or more characteristics based on received entity information in response to an entity request, generating a bank of one or more rewards based on the one or more characteristics of the rewardable consumer engagement opportunity, receiving a user-initiated request for a reward based on a reported performance of a user from a communications device, determining a location of the user performance, identifying a reward in the bank of one or more rewards compatible with the reported user performance and a determined location of the user performance, transmitting the identified reward to the communications device, receiving a response from the communications device confirming acceptance or rejection of the reward and adjusting the reward bank to reflect acceptance or rejection of the reward.