A system and method are provided for location-targeting the provision of media distributed by a mobile platform. The method provides a mobile platform with an attached media projection subsystem, and an identifier associated with the media projection subsystem. The media projection subsystem is selectively enabled, the geographic location of the mobile platform is determined, and the identifier and the enablement of the media projection system are verified. Verification information, including the mobile platform (media projection subsystem) location, identifier, and enablement of the media projection subsystem is communicated to a server and stored in a non-transitory memory. A targeting application may direct the system to a target location in cooperation with analyzing the verification information, weighted for factors such as proximate vehicular traffic, line of sight, proximate pedestrian traffic, proximity to cultural events, proximity to cultural facilities, the time of day, and the length of time the media is being projected.

The present disclosure is directed to generating animated images for presentation by a dynamic keyboard interface. In particular, the methods and systems of the present disclosure can: receive data describing advertisement content, and data describing a first context in which to present the advertisement content; generate data describing a first animated image including at least a portion of the advertisement content; determine a second context in which to present the advertisement content; generate data describing a second animated image including at least a portion of the advertisement content; and communicate, to one or more user devices on which one or more applications are executed, data indicating a plurality of different animated images for presentation by a dynamic keyboard interface in association with the one or more applications, the plurality of different animated images comprising the first animated image and the second animated image.

A method for displaying additional relevant content involves detecting a change to the scrolling pattern of a viewer of content and adapting displayed content as a result of the change. When a pause in scrolling is detected, and the content visible on the display during the pause is determined. A determination is made whether additional content related to the displayed content, such as a promotion, is available. If related content is available, it is displayed when the user resumes scrolling or begins scrolling in another direction. The display of related content may take the form of a promotion on a fixed portion of the display, and may be hidden when the user engages a user interface element for removal of the promotion.

Systems and methods for providing personalized information to a registered customer of a business make use of a central computer server and a database that is in communication with the central computer server. The database includes data associated with the registered customer and data associated with products offered by the business, and is managed by the central computer server. A mobile device associated with the registered customer communicates with the central computer server via a software application running on the mobile device, and an image of a selected product is thereby communicated from the mobile device to the central computer server. Upon the identification of the selected product from the image, data associated with the selected product is retrieved and compared to data associated with the registered customer to thereby transmit personalized information to the mobile device of the registered customer based on that comparison.

A vehicle scheduling system includes a server that, responsive to receiving a charge request for a vehicle, generate output identifying a list of business entities within a predefined maximum distance of a target charging station that are ranked according to a match with a user profile associated with the vehicle and an incentive offer from at least one of the business entities. The server also, responsive to receiving input selecting one of the business entities, place a reservation with the one of the business entities according to an estimated time of arrival of the vehicle at the one of the business entities.

A system and method for using enhanced QR codes in a call to action, that provides enhanced functionality for generating a call to action element or providing personalized content when scanned, and that combine additional data dimensions with existing QR code technologies to expand the QR code capability beyond what is enabled by standard QR code specifications.

Provided is a process, including: obtaining a coupon issued by a merchant, the coupon being redeemable both on-line, at the merchant's website, and in-store, at a physical location of the merchant; sending the coupon to publishers for presentation to consumers by the publishers on user devices of the consumers; and receiving indications from the user devices of the consumers that the consumers interacted with the coupon, the indications indicating a consumer selection of an in-store redemption option or an on-line redemption option.

Systems and methods are described herein for analyzing messages and other information provided in relation to a web communication, a mobile application communication session, a phone communication, or another type of communication. For example, a system and method are provided for initiating a text message communication session between an agent and a user. A two-way communication session may be facilitated between the user and the agent. A mobile telephone number disclosed by the user during the two-way communication session may be detected, and a text message communication session between the user and the agent may be initiated if a mobile telephone number was detected. Availability status associated with a provider of items or services may also be analyzed to determine an agent for communicating with the user.

A variation of a method for serving interactive content includes: inserting a parent card into a visual element; inserting a set of child cards over the parent card in the visual element, each child card including advertising content related to the parent card; in response to a swipe over the visual element following insertion of the visual element into a document rendered on a display, indexing through the set of child cards rendered over the parent card; in response to selection of a child card, triggering the computing device to open an expanded window over the document; rendering expanded variants of child cards within the expanded window; in response to a swipe over the expanded window, indexing through expanded variants of the set of child cards rendered; and, in response to selection of an expanded variant of a particular child card, triggering the computing device to navigate to an external document associated with the particular child card.

Techniques for identifying certain types of network activity are disclosed, including parsing of a Uniform Resource Locator (URL) to identify a plurality of key-value pairs in a query string of the URL. The plurality of key-value pairs may include one or more potential anonymous identifiers. In an example embodiment, a machine learning algorithm is trained on the URL to determine whether the one or more potential anonymous identifiers are actual anonymous identifiers (i.e., advertising identifiers) that provide advertisers a method to identify a user device without using, for example, a permanent device identifier. In this embodiment, a ranking threshold is used to verify the URL. A verified URL associate the one or more potential anonymous identifiers with the user device as actual anonymous identifiers. Such techniques may be used to identify and eliminate malicious and/or undesirable network traffic.