A method and a system for serving hyper-contextual content in real-time have been discussed. The method comprising: aggregating a set of information associated with one or more platforms built in a computing device; processing, by a recommendation unit, the aggregated information to identify a set of attributes, and identifying the at least one content based on any intent of one or more users at a particular time; and displaying the identified content on the computing device in real-time. The set of attributes are mapped to at least one content of the aggregated information.

Systems and methods provide a conversational website or native application. The conversational website or native application includes an interface that enables a network device to exchange one or more messages with a bot or a terminal device (operated by a live agent) during a communication session. The interface may include a communication area (e.g., a portion of the screen) and a dynamic content area (e.g., another portion of the screen). The content of a message received from the network device may be used to select dynamic content to display in the dynamic content area. Dynamic updating of content displayed in the dynamic content area occurs continuously as messages are exchanged during the communication session.

Systems and methods are shown for providing private local sponsored content selection and improving intelligence models through distribution among mobile devices. This allows greater data gathering capabilities through the use of the sensors of the mobile devices as well as data stored on data storage components of the mobile devices to create predicted models while offering better opportunities to preserve privacy. Locally stored profiles comprising machine intelligence models may also be used to determine the relevance of the data gathered and in improving an aggregated model for identifying the relevance of data and the selection of sponsored content items. Distributed optimization is used in conjunction with privacy techniques to create the improved machine intelligence models. Publishers may also benefit from the improved privacy by protecting the statistics of type or volume of sponsored content items shown with publisher content.

In embodiments, the present invention provides a method and system for managing playback of content delivered to a mobile device with a pause and resume functionality. The method and system including receiving delivered content on a mobile device, initiating playback of the delivered content, pausing playback of the content being delivered to the mobile device in response to an action and resuming delivery of the content upon a request.

Methods and apparatus are disclosed for multi-entity management of an ID node in a wireless node network. The ID node associates with a first entity user access device, which operates as a master node and communicates directly with a server over a first communication path. The first device separately communicates with the ID node over a second communication path, but the ID node is unable to directly communicate with the server. The ID node provides the first device with access to data collected by the ID node if an initial privilege authorizes it. After associating with a shipping entity master node, the ID node provides the shipping entity master node with the data collected based on a transferred privilege from the server. And then after associating with a second entity user access device, the ID node provides access to this second device if authorized by a destination privilege from the server.

A method for generating advertising content includes: during a content creation period, receiving a video advertisement from an entity; packaging the video advertisement with a pointer to the entity and a checkout portal for content linked to the video advertisement to generate an augmented video advertisement; during a live period succeeding the content creation period, for a first instance of the augmented video advertisement accessed at a first computing device associated with a first user, associating a first purchase completed within the checkout portal of the first instance of the augmented video advertisement with the entity based on the pointer; and, for a second instance of the augmented video advertisement accessed at a second computing device associated with a second user, associating a second purchase completed within the checkout portal of the second instance of the augmented video advertisement with the entity based on the pointer.

The invention to provides an improved controller for providing a location-based service to an area, wherein the controller comprises a memory and a transceiver, wherein the controller is configured to: obtain a location of a mobile device associated with a person; obtain sensor data from at least one sensor arranged for monitoring the person in the area when the obtained location of the mobile device is within the area; store the sensor data in the memory; forward, via the transceiver, the stored sensor data to the mobile device when the obtained location of the mobile device is no longer within the area, and subsequently delete the sensor data from the memory. The invention further provides related systems for providing a location-based service to an area and related methods.

The present disclosure provides for an apparatus to connect to a display device such as a billboard. The apparatus is comprised of a camera to record live traffic and a processor and circuits to analyze the live traffic and generate classified data from the recorded traffic. The classified data may include characteristics such as vehicle type, person traits, the weather, etc. This classified data is then used by an operator, who may wish to target specific persons within the live traffic stream with a specific advertisement geared to those specific persons. The present disclosure also provides for a method of generating a targeted advertisement based on chosen characteristics of the classified data set.

A method for presenting advertisements online includes recording search history, user reactions corresponding to each pushed advertisement, and application usage record of the user. Preference scores for different search words of the user are allocated and recorded based on the search history, the user reactions, and the application usage record. At least one new advertisement is presented according to words included in the new advertisement and the preference score.

A method of delivering advertising in an online environment includes determining a context of a user operating a client computer to interact with an e-commerce website, where the determined context representing an intent of the user to locate a product for purchase, defining a relation between one or more of a plurality of advertisements and the product based on at least one of a plurality of relevance types, and displaying, to the user, at least one of the advertisements having the relation to the product.