A computer-implemented method includes generating, using a transaction management computing subsystem of an advertising platform, a set of primary bid requests responsive to receipt of an advertising call. Each primary bid request includes information sufficient to characterize an impression consumer and information sufficient to characterize each of one or more impressions identified in the advertising call. The method also includes sending the set of primary bid requests from the transaction management computing subsystem to a first set of decisioning computing subsystems of the advertising platform. Each decisioning computing subsystem of the first set being operable to generate a bid response based on the information included in a primary bid request. The method further includes selecting, using the transaction management computing subsystem, a first bid response from among the bid responses generated by the first set of decisioning computing subsystems; and taking, by the transaction management computing subsystem, an action on the first bid response.

There is provided systems and method for offline ecommerce purchases using an item catalog for a user. A user may receive a catalog of items from a server, such as a merchant server and/or payment provider server, at a user device while the user device is connected to a network. The catalog of items may be transmitted to the user prior to the user entering an offline mode with the user device, where the user device is no longer connected to the network. While the user device operates in the offline mode, the user may browse the catalog and select items to purchase. On a future connection to the network, the user device may transmit a purchase request for the selected items to the merchant server and/or payment provider server.

Improved mobile content presentation capabilities are disclosed for mobile communications facilities, such as cell phones. Information relating to the user characteristics associated with a mobile communication facility and other capabilities are employed to improve the presentation and relevance of mobile content to appropriate or desirable mobile communication facilities.

Techniques are disclosed utilizing cognitive computing to improve commercial communications from vendors to users. A user's financial account(s) and location may be monitored to determine when a user is within a threshold distance of a vendor. If the user is within the threshold distance the methods and systems disclosed may determine which targeted commercial communications to transmit to the user based upon a shopping profile for the user. The shopping profile may include a dataset indicative of the shopping habits of the user.

A method and system for advertising dynamic content in an immersive digital medium user experience operate a plurality of computer processors and databases in an associated network for receiving, processing, and communicate instructions and data relating to advertising content in an immersive digital medium user experience. The method and system execute instructions and processing data relating to advertising objects, the advertising objects comprising images of objects, signs, labels, and related indicia of object origin for indicating sources of purchasing one or more objects for advertising to receive advertising instructions and data from a plurality of software applications and further respond to variations in said advertising instructions and data whereby operation of said computer processors and databases enables swapping out of various advertising messages and images according to the context of said immersive digital medium user experience.

An information processing system includes an imaging device, a display, a memory, and a processor configured to acquire a customer ID for identifying a customer, generate a screen for the display for showing promotional content, control the imaging device to capture an image of the customer's face, then analyze the captured image to determine the degree of the customer's interest in the displayed content. The displayed promotional content is then stored in the memory in in association with the customer ID and the determined degree of the customer's interest.

An automatic system facilitates selection of media properties on which to display an advertisement, responsive to a profile collected on a first media property, where a behavioral-targeting company calculates expected profit for an ad correlated with the profile and arranges for the visitor to be tagged with a tag readable by the selected media property. The profit can be calculated by deducting, from the revenues that are expected to be generated from an ad delivered based on the collected profile, at least the price of ad space at a media property where the BT company might like to deliver ads to the profiled visitor. When the calculated profit is positive (i.e., not a loss), the BT company arranges for the visitor to be tagged with a tag readable by the selected media property through which the BT company expects to profit.

Methods, configured mobile devices, and computer-readable media for displaying content on mobile devices are disclosed. An exemplary of displaying content on a mobile device includes receiving a first content request provided by a native app executing on one or more processors of the mobile device; responsive to receiving the first content request, determining whether the native app is permitted to display app content on a lock screen of the mobile device, wherein said determining includes examining at least one of: mobile device location, mobile device motion, and date/time; and in the event that the native app is permitted to display app content on the lock screen of the mobile device: transmitting a second content request to a content server; receiving app content from the content server in response to the second content request; and displaying the app content on the lock screen of the mobile device. In an alternative method, in the event that the native app is permitted to display app content on the lock screen of the mobile device, app content is obtained from the native app.

Systems and methods directed to managing computer resource allocation by monitoring signals indicating demand for services utilizing computer resources are described. A method includes maintaining, for each first event of first events, historical registration data and respective parameter values of the first event and identifying, for a second event having an open registration status, respective parameter values of the second event, and registration data for the second event. The method includes computing a similarity score between the second event and each first event of the plurality of first events, based on the respective parameter values of the first event and the second event and the registration data of the second event and the historical registration data of the first event, generating, for the second event, a projected number of entities based on determined information and determining a ranking of the second event.

An information processing device includes circuitry that detects a change in a position of a person. The circuitry also changes a position of a virtual sound source in accordance with the change in the position of the person and outputs a sound through wave field synthesis so that a spatial sound field is transmitted via a plurality of speakers.