A system and method are provided for managing digital marketing to a multiplicity of consumers by way of portable wireless digital devices. The system comprises a simplified human-device interface stored on the portable wireless digital devices. An instrumentation subsystem collects interaction and behavioral data from the simplified human-device interface. A campaign management subsystem permits digital marketing content to be made available and the display of content options to be defined to operate in a controlled way. An analytics subsystem processes the interaction and behavioral data in accordance with a knowledge the states of each of the consumers to permit controlling marketing content and promotions to the consumer. A display subsystem stored on the portable wireless digital device controls the display of marketing content and promotions at specific locations within the human-device interface. A reporting subsystem reports on the display, response, and financial performance of the marketing content and promotions.

Systems and methods of generating, for display on a graphical user interface (GUI), a personalized advertisement. The systems and methods can include receiving data indicative of initiating a browsing session, aggregating user activity data associated with a user of the application, the user activity data including current session data and/or past session data, applying machine learning on the user activity data to generate one or more excluded products, applying the one or more excluded products to a product database to generate a list of relevant products, ranking, using one or more ranking rules, the list of relevant products to generate a ranked list of relevant products, and sending, to the mobile device, the personalized advertisement including one or more relevant products from the ranked list of relevant products.

A method for web browser-based distribution of targeted advertising messages is provided. An advertising party registers with a distributor of targeted advertising messages. An advertising campaign for goods targeting user demographic categories chosen by the advertising party is created, with advertising messages being customized for each category and the advertising messages being stored on a web server of the distributor. The advertising party pays the distributor for the advertising campaign. A user registers with the distributor for receiving advertising messages through a web browser and the user providing user demographic data and value account information at registration. The web browser home page of the user is configured with a user-specific URL corresponding to a set of targeted advertising messages according to the user demographic data. The user opens the browser and views the home page containing a target advertising message of the set of targeted advertising messages according to the user demographic category and the distributor credits the user value account upon the user viewing the advertising message.

A system and method generate location-based real-time pop-ups to user portable devices utilizing a computing system storing target information and user profiles and providing a downloadable pop-up display application. A user portable device running the application sends user identification and current location information to the computing system. The computing system uses the current location and the stored user profile associated with the identified user to select relevant stored target information and send the selected information as pop-up data to the portable device across a wireless communication channel only when the user portable device current location is within the predetermined distance of the associated target location. The application generates pop-up images from the received pop-up data on the portable device display for use by the user in purchasing products and/or services from the targets. The user profiles include preferences that facilitate the target selection and the image display positioning.

A system and method generate location-based real-time pop-ups to user portable devices utilizing a computing system storing target information and user profiles and providing a downloadable pop-up display application. A user portable device running the application sends user identification and current location information to the computing system. The computing system uses the current location and the stored user profile associated with the identified user to select relevant stored target information and send the selected information as pop-up data to the portable device across a wireless communication channel only when the user portable device current location is within the predetermined distance of the associated target location. The application generates pop-up images from the received pop-up data on the portable device display for use by the user in purchasing products and/or services from the targets. The user profiles include preferences that facilitate the target selection and the image display positioning.

A system for body parameters-sensitive facial transfer in a fashion retail environment using one or more deep fake neural networks is presented. The system includes a data module configured to receive a plurality of target objects, a target body parameter estimator configured to estimate a target 3D body shape, a target clustering module configured to create a plurality of target body type clusters, a subject body shape module configured to receive information corresponding to a 3D body shape of a subject, a body parameter matching module configured to identify a target body shape substantially similar to the subject 3D body shape, and a facial transfer module configured to perform facial transfer of the subject onto a target object corresponding to the identified target body shape based on one or more deep fake neural networks to generate an output object. A related method is also presented.

According to an embodiment, a data processing apparatus generalizes an element described in advertising campaign information and holds a plurality of switchable derivation methods to be used for deriving a first target model representing a recipient image. The data processing apparatus generates, on the basis of an attribute and an action history of a recipient collected from the recipient, recipient information indicating a characteristic of each attribute of the recipient and holds a plurality of switchable derivation methods to be used for deriving, for each attribute, a second target model representing a recipient image. Further, the data processing apparatus determines a target model who is a target of the advertising campaign.

Location technologies are combined with other information systems to provide augmented information for individuals such as a traveler in an automobile.

A profiling system including one or more processing devices assigns a classification to a particular user based on anonymous on-line user activities engaged in by the particular user via a plurality of different on-line sites. The profiling system determines that the particular user is currently accessing a particular on-line site. In response to determining that the particular user is currently accessing the particular on-line site, the profiling system delivers selected content to the particular user, wherein the selected content is automatically selected based on the classification.

The invention relates to a computer implemented campaign management system (CAMS), the system including a graphical user interface (GUI), the management system (CAMS) processing a plurality of participant records (PREC) according to a user-configured process structure (PS) of a plurality of configured logic templates (CLT); wherein the participant records (PREC) comprise participant attributes (PA), and wherein the processing of participant records involves processing or modification of one or more of the participant attributes (PA) of the participant record (PREC), wherein the management system reads, processes and/or modifies participant attributes (PA) of participant records (PREC) by a sequence of one of more executable program fragments (EPF) according to the process structure (PS) and wherein the execution of one of more executable program fragments (EPF) can be suspended in response to user action (UACT) and/or participant action (PACT) and wherein the execution of the process structure can be resumed in response to user action (UACT) and/or participant action (PACT).