A method for associating a device with a user including the action of receiving from a first computerized device operated by a first user a first data-content including a plurality of first data items, including clickstream data. An action of setting rules for computing scores representing similarity between a first data item received from the first computerized device and a second data item received from a second computerized device. An action of collecting the plurality of the first data items and the second data items, from the plurality of computerized devices of the plurality of computerized devices. An action of computing the score representing similarity between at least one pair of computerized devices respectively providing the first and the second data items. And an action of determining that the pair of computerized devices are operated by a same user if the score reaches a predetermine value.

An information processing apparatus acquires factual features of each of a plurality of users as user features, creates a relationship graph showing a social relationship between the plurality of users based on the user features, sets a target user among the users, sets at least one user related to the target user among the plurality of users as a related user based on the relationship graph, and estimates an attribute of the target user based on the user feature of the target user and the user feature of the related user.

Provided is a technique for realizing targeting in which social connections are considered. An information processing apparatus acquires factual features of each of a plurality of users as user features, and based on the user features, creates a relationship graph showing a social relationship between the plurality of users, sets one or more users among the plurality of users as a target user group, and based on the relationship graph and the user features of the target user group, adds one or more users, among the plurality of users, having a social relationship with a user included in the target user group to the target user group and determines the resulting target user group as an expanded user group.

A system and method that assigns a portable personal rating based on data verification. The decentralized system and methods operate with algorithms, software, devices, and databases allowing a decentralized distribution of token rewards based on the trust rating of the user. The system uses blockchain technology and is directed to a decentralized trust rating assignment wherein the verified information is saved in a blockchain ecosystem.

An information processing apparatus acquires a factual feature of each of a plurality of users as user features, acquires features regarding a plurality of items as item features from a predetermined database, constructs, based on the user features and the item features, a graph including a plurality of user nodes representing the plurality of users, a plurality of item nodes representing the plurality of items, and links indicating mutual relationships between the plurality of user nodes and the plurality of item nodes, and extracts a node representation, in the graph, of any node of the plurality of user nodes and the plurality of item nodes from the graph.

A targeted advertising scheduling and displaying process in the context of product terminal displays is made possible by systems and methods as disclosed herein. A graphical user interface (GUI) allows a content provider to select digital content and display timing instructions, which the associated server will ultimately send to a server associated with the product terminal displays by first sending data that references the digital content and includes the display timing instructions, and then sending the digital content itself in response to the execution of the data at the server associated with the product terminal displays. Using this claimed technique and system, a content provider can target digital content to particular product terminal displays.

Advertising audience segment creators, including methods, systems, and apparatuses for automated creation of audience segments in advertising platforms are disclosed herein. Data may be received at a processor of an application server from a remote device. The data may be related to a user of the remote device. An audience member may be retrieved from an audience database. The audience member may correspond to an external identifier of the user. The audience database may be stored on an electronic storage device. The audience member may be assigned to an event. The assigning of the audience member to the event may be based on the data. Assigning the audience member to the event may be based on a refresh interval. The refresh interval may be of an audience segment. The audience segment may be refreshed. The event may be synchronized with an external advertising platform.

An information processing apparatus selects, from a plurality of users, a model user group and a target user group that is different from the model user group, generates, for each user of the target user group, a user representation representing relationships with the plurality of users and the plurality of items, and predicts, based on the user representation, one or more users that have features similar to those of users included in the model user group, from the target user group, as a similar user group.

A targeted advertising scheduling and displaying process in the context of product terminal displays is made possible by systems and methods as disclosed herein. A graphical user interface (GUI) allows a content provider to select digital content and display timing instructions, which the associated server will ultimately send to a server associated with the product terminal displays by first sending data that references the digital content and includes the display timing instructions, and then sending the digital content itself in response to the execution of the data at the server associated with the product terminal displays. Using this claimed technique and system, a content provider can target digital content to particular product terminal displays.

Systems and methods for generating secondary content item that includes a first portion that is a reminder of the original interest and a second portion that is content relevant to the original interest are disclosed. The methods provide primary content for the user's consumption. User interest based on a plurality of factors, such as user's gaze, heartbeat, or facial expression, is determined during the user's consumption of the primary content. One or more objects or frames are identified as primary objects or frames of interest. The methods also scan in real-time, real-life objects that are in the field of view of an augmented reality device. A determination that the real-time object is related to the primary object of interest is made. A determination is also made if any environmental or local adjustments need to be made. A secondary content item with any environmental or local adjustments is generated.