An online system generates a cluster group and uses membership in the cluster group as an eligibility criteria for presenting a content item. The online system receives a request from a third party system to present the content item and an identification of a target action associated with the content item. The online system also receives information about users who performed a target action and users who performed related actions other than the target action on one or more webpages associated with the third party system. The online system forms a multitask neural network and uses the multitask neural network to train a cluster model based on the received information. The online system applies the cluster model to candidate users who have not performed the target action and determines whether to include a candidate user into the cluster group based on output of the cluster model.

A press release distribution system provides press release and other news to forum sites as posts. The forum software that runs at forum sites includes press release interface software or is adapted to receive press release interface plug-in modules for interfacing with the press release distribution system. The press release interface software or plug-in module may also monitor and/or analyze user data of forum members and/or forum activities of the users. The monitored user data and forum activities may be provided to the press release distribution system for analysis and generation of user profiles. Using the result of the analysis (e.g., user profiles), the press release distribution system can target particular users or forums to direct the press releases, news, or advertisements for most effective advertising campaign.

A method, apparatus, and system are directed towards providing advertisement insertions at a point of consumption into digital content, such as broadcast television content. A content provider may initially mark the content for advertisement insertion, and create a metadata file indicating constraints, targets, expirations, or the like. A downstream user employs a plug-in component and provides an initial user profile, in part, to access the content with advertisements. As the content is played, and an advertising marker is encountered, fast forwarding or other skipping features are disabled, and an advertisement stream is spliced into the content stream. The advertisement stream is determined based on the user profile and/or other metadata. Moreover, the advertisement stream may be obtained over a network such that advertisements may be refreshed even years after the content has been acquired by the user. In one embodiment, the advertisement consumption may be tracked and reported.

A system and process for coordinating streaming content or messages is provided. A network-connected server maintains a database containing media content-related data, such as the text of a message, accompanying media, time of airing, payment and related comments. A user can view these feeds or streams of these consciousness messages by downloading a mobile application or browsing to a website. The application can also be used to create, schedule and pay for a media content message.

Methods, systems and apparatus, including computer program products are described for providing temporally relevant targeted content items. A set of user data is used to determine current user interests as indicated by one or more recent events. Content items relevant to those events are identified and ranked based on a time that the corresponding event occurred. One or more of the top ranked content items can be delivered to a user.

Offers are distributed by providing a plurality of offers to a first user and directing the first user to distribute the offers to selected additional users. The plurality of offers may be customized by the system based on the first user's previous interactions with the system, and may be further customized by the first user before sending the offers to the selected additional users. The additional users may include any user including known and/or unknown users and/or contact in the first's user networks including business and/or social networks. The system may also track and store information relating to the distribution, access, and redemption of the offer by the first user and the selected additional users and provide additional incentives based upon the access and redemption, and based upon interactions between the first user and the selected additional users. The system may further allow a system to distribute restricted offers to selected users, and/or allow selected users to share restricted offers with additional selected users.

A computer-implemented method, computer program product, and computing system for receiving a contribution for a social platform from a client; funding the social platform; and calculating a contribution ROI experienced by the client as a result of the contribution to the social platform.

Provided is a process of obtaining a plurality of location data sets from different providers of user geolocation history, each location data set including a plurality of user-activity records, each user-activity records being associated with a user identifier and including geolocations of the corresponding user and times that the corresponding user was at the geolocations, the different providers having different user identifiers for a given corresponding user; matching, by one or more processors, the user identifiers between the location data sets based on geolocations of the corresponding user and times that the corresponding user was at the geolocations; and storing the matched user identifiers in association with one another in corresponding user profiles.

A method for providing composite cognitive insights comprising receiving streams of data from a plurality of data sources; processing the streams of data from the plurality of data sources, the processing the streams of data from the plurality of data sources performing data enriching and generating a sub-graph for incorporation into a cognitive graph; processing the cognitive graph, the processing the cognitive graph providing a plurality of individual cognitive insights; and, generating a composite cognitive insight, the composite cognitive insight being composed of the plurality of individual cognitive insights.

This disclosure relates to providing content (e.g., marketing content) to an individual based on a psychographic profile of an individual. The method includes obtaining a psychographic profile of an individual. The psychographic profile comprises one or more psychographic dimensions associated with the first individual and a psychographic profile group. A psychographic dimension corresponds to at least one of an interest, an attitude, an opinion, a value, a behavior, or an activity of the individual. Content (e.g., marketing content) is received, the content being associated with a psychographic profile group corresponding to the psychographic profile of the individual. The content is provided to the individual based on the associated psychographic profile group of the content and the associated psychographic profile group of the individual.