The current invention relates to a computer-generated method for optimizing placement of advertising content across multiple different devices. The system can allocate advertising campaigns and plans to various inventory types based on the probability of accurate consumer matching. Consumer matching can be achieved by generation of look-alike models in a consumer's device graph to predict future consumption behavior. The system includes an interface through which an advertiser can access relevant information about inventory and success of a given placement.

Notifying a user of an instant message (IM) service about a modification made to an opportunity includes receiving at least one modification to an opportunity stored in a customer relationship management (CRM) system, the opportunity representing a complex record structure in the CRM system, identifying a first user associated with the modification made to the opportunity stored in the CRM system, determining, from a list of users associated with the opportunity, a second user associated with the first user through an IM service, and sending an alert to the second user on the IM service, the alert indicating to the second user the modification made to the opportunity by the first user.

The present disclosure provides an information processing method, a server, a terminal, and a computer storage medium. The method includes: obtaining first information from a terminal, the first information comprising at least a media object on which an operation is performed and a user identifier; obtaining second information associated with the media object on which the operation is performed, the second information comprising more than one piece of media information; obtaining third information according to the user identifier, the third information comprising at least basic user information, user behavior information, and user relationship chain information; obtaining fourth information associated with the third information, the fourth information comprising more than one piece of media information; and sending the second information and the fourth information to the terminal, so that the terminal aggregates and displays the media information in the second information and the fourth information.

The current invention relates to a computer-generated method for optimizing placement of advertising content to consumers' TV's using a programmatic TV bidding model. The system can allocate advertising campaigns and plans to various inventory types based on the probability of accurate consumer matching. Consumer matching can be achieved by generation of look-alike models in a consumer's device graph to predict future consumption behavior. The system includes an interface through which an advertiser can access relevant information about inventory and success of a given placement.

Provided is an information display apparatus for a social application, including a first information stream page and a second information stream page, wherein the first information stream page is configured to display posts published by first objects, the first objects including a user who has a first-type relationship with a current user, the second information stream page is configured to display posts published by second objects, the second objects including a user, in a group that the current user joins, who has a second-type relationship with the current user, and a portal of the second information stream page is displayed on the first information stream page in response to the posts published by the second objects being updated; wherein the first-type relationship is a friend relationship, and the second-type relationship is a non-friend relationship.

A system includes a first computing device client associated with a first user in a community of users operable to send content to publish to a data aggregation server. The data aggregation server is operable to receive the content to publish from the first computing device client, host a first user profile associated with the first user of the first computing device client, the first user profile identifying a targeted recipient in the community of users, and disseminate automatically the content received from the first computing device client to a second computing device client associated with the targeted recipient, without receiving input from the first computing device client explicitly specifying the targeted recipient to whom the content is disseminated.

A system and method allows a user to define books of pictures and customizable text, and HTML, code is generated from such definition to allow the books to be displayed on a browser. Based on the user's book definitions or viewers activities, the individual's interests, moods and/or emotions may be identified and ads may be identified and displayed to such person that correspond to such interests, moods or emotions.

Systems and methods are described for determining usage information. A computing device may determine an advertising event associated with content. The computing device may cause activation of a data capture component to capture data at one or more times associated with the advertising event. The data can be analyzed to determine usage information indicative of user behavior during the advertising event.

A computer-implemented method for smart appliance product segmentation and communication, including: generating, with at least one processor, a plurality of product interest codes; assigning, with at least one processor, at least one product interest code of the plurality of product interest codes to each of a plurality of products of at least one merchant; based at least partially on a profile of a smart appliance user, associating, with at least one processor, at least one product interest code of the plurality of product interest codes with an interaction between the smart appliance user and at least one smart appliance; matching, with at least one processor, that at least one product interest code of at least one product with the at least one product interest code associated with the interaction; and automatically generating and transmitting, with at least one processor, at least one communication to the smart appliance user.

Systems, methods, and non-transitory computer readable media configured to receive an initial targeting for an advertisement. The advertisement can promote a group of a social networking system. A refined targeting for the advertisement can be generated. The advertisement based on the refined targeting can be delivered.