In accordance with some embodiments, a system facilitates the generation of a customized fundraising campaign on behalf of a third party organization by providing mechanisms via which an organizer of the third party organization can set terms of the fundraising campaign and allow participants of the campaign to create customized avatars for use in promoting the campaign.

Aspects of the subject disclosure may include, for example, embodiments for determining a media profile for media content. The media profile comprises a media metric for each of a plurality of portions of the media content. Further, embodiments include determining a price for advertising associated with the media content. In addition, embodiments include identifying an advertisement profile for each of a plurality of advertisements. The advertisement profile comprises an ad metric for each of a plurality of portions of an advertisement. Also, embodiments include selecting a first advertisement associated with a first advertisement profile from the plurality of advertisements according to the media profile, the first advertisement profile, and the price for the advertising associated with the media content. Further, embodiments include providing the first advertisement to be presented with the media content at a playback device. Other embodiments are disclosed.

Disclosed herein are system, method, and computer program product embodiments for analyzing second party advertising data. An embodiment operates by determining a set of dimensions that a source uses to aggregate data for an advertising campaign. The embodiment creates a subunit advertising campaign based at least in part on the advertising campaign, the determined set of dimensions, and a dimension of interest. The embodiment receives measurement data associated with an execution of the subunit advertising campaign. The embodiment then analyzes the measurement data.

An online system matches a user across multiple online systems based on image data for the user (e.g., profile photo) regardless whether the image data is from the online system, a different but related online system or a third party system. For example, to match the user across a social networking system and INSTAGRAM™ system, the online system compares the similarity between images of the user from both systems in addition to similarity of textual information in the user profiles on both systems. The similarity of image data and the similarity of textual information associated with the user are used by the online system as indicators of matched user accounts belonging to the same user across both systems. The online system applies models trained using deep learning techniques to match a user across multiple online systems based on the image data and textual information associated with the user.

Methods and apparatus for personalizing a vehicle with a sensory output device include receiving, by one or more processors, a signal indicating an identity or passenger profile of a detected passenger in or boarding the vehicle, accessing preference data and geographic location data for the passenger, and selecting sensory content for delivery to the passenger in the vehicle based on the preference data and geographic location data. Methods and apparatus for producing video customized for a preference profile of a person or cohort include associating each of stored video clips with a set of characteristic parameters relating to user-perceivable characteristics, receiving user profile data relating to the person or cohort, selecting video clips from the data structure based at least partly on the user profile data, and automatically producing a video including the preferred video clips.

Aspects of the invention are directed towards a system, platform and a method for targeted brand campaigning One or more embodiments of the invention describe the method comprising steps of determining one or more content hooks based on one or more preferences and behavior of a user while using the platform. The method also comprising steps of enabling the one or more content hooks with an executable link and directing the executable link to an advertisement playlist. The advertisement playlist comprises one or more descriptor videos and influencer videos curated for the user based on one or more parameters.

A system includes a first computing device client associated with a first user in a community of users operable to send content to publish to a data aggregation server. The data aggregation server is operable to receive the content to publish from the first computing device client, host a first user profile associated with the first user of the first computing device client, the first user profile identifying a targeted recipient in the community of users, and disseminate automatically the content received from the first computing device client to a second computing device client associated with the targeted recipient, without receiving input from the first computing device client explicitly specifying the targeted recipient to whom the content is disseminated.

An information providing method for providing a user who uses a device with information via a mobile owned by the user, the method generating the information to be provided to the user, in accordance with: lifestyle information obtained by a lifestyle information obtaining unit receiving the lifestyle information from the device used by the user, the lifestyle information being information on a state of operation of the device; and location information obtained by a location information obtaining unit receiving the location information indicating a location to which the user traveled.

A system, method, device, and platform. The system includes electronic devices that execute a data application. The data application determines investment information associated with the user. A data platform accessible by the electronic devices through one or more networks executes the data application to receive the investment information for the user, tokenize the investment information in one or more blockchain tokens, reconcile the investment information with the available advertising data, create targeted advertisements based on the one or more blockchain tokens and available advertising content, and communicate the targeted advertisements to the user through one ore more consumer electronic devices.

Digital image selection techniques are described that employ machine learning to select a digital image of an object from a plurality of digital images of the object. The plurality of digital images each capture the object for inclusion as part of generating digital content, e.g., a webpage, a thumbnail to represent a digital video, and so on. In one example, digital image selection techniques are described that employ machine learning to select a digital image of an object from a plurality of digital images of the object. As a result, the service provider system may select a digital image of an object from a plurality of digital images of the object that has an increased likelihood of achieving a desired outcome and may address the multitude of different ways in which an object may be presented to a user.