Among other things, advertisements are received for brands or products of brands. Criteria for placement of the advertisements are received at online retail sites. The online retail sites are controlled independently from one another. Inventory data for the products at the online retail sites is received and stored. Data about propensities of the consumers to favor one or more of the brands or one or more products of the brands, from activities of consumers on the online retail sites, is stored. Activity data about current activities of the consumers on the online retail sites is received. One or more of the advertisements are placed on pages served to the online retail sites based on the placement data, the inventory data, the propensity data, and the activity data. Conversion data is received indicating that consumers engaged in conversion events with respect to products associated with the brands or products of brands being advertised. The brands are charged based on the placing of the advertisements and the conversion events. The online retail sites are paid for the placing of the advertisements and the conversion events.

A data processing system and method for delivering a personalized recommendation to an individual, using computerized, dynamic assessment and classification of communication interaction records, is described. The system and method comprises a machine learning application to (1) classify a persona based on communication processing of communication interaction records captured over time, and (2) generate an adaptive personalized recommendation for use within a coaching, advisory or other personalized service. The system and method allows for improved assessments and identification of factors affecting achievement of a goal or outcome, thereby allowing for adaptive, personalized recommendations, improving delivery of personalized support services, and improved success rates for achieving a defined outcome. The system and method may also be used to create a collection of persona analytics information that may be used to visualize and evaluate trends associated with an individual or within a given population.

The information processing device includes a controller that executes acquiring at least one of first information related to advertisement activity from a second unit that is usable as a vehicle cabin of a vehicle and is disposed separately from a first unit having a drive unit of the vehicle, the second unit being provided for the advertisement activity, and second information related to a movement of a person within a first predetermined range from a place where the second unit is disposed, and instructing the first unit to move the second unit to a movement destination decided based on at least one of the acquired first information and the acquired second information.

An apparatus and a method by which a content such as an advertisement corresponding to a user at the reception apparatus side can be selectively outputted to the reception apparatus are provided. A transmission apparatus transmits signaling data (MPD) having a user information setting region, a control information file capable of being accessed or generated applying user information-set data generated by a process for the MPD, and a user information-corresponding advertisement capable of being acquired and reproduced on the basis of description data of the control information file. The reception apparatus sets user information to the user information setting region of the MPD, applies the generated user information-set data to acquire a control information file of a user information-corresponding advertisement, applies the description data of the acquired control information file to acquire the user information-corresponding advertisement, and outputs the user information-corresponding advertisement.

An approach for generating a modified software application by leveraging a customized advertisement between application owner and application vendor. The approach includes identifying a software application from a software application store repository and retrieving information from the software application store repository associated with the software application. The approach creates a requirement based on the retrieved information and identifying one or more vendor based on the requirement. After creating the targeted advertisement aimed at an application owner based on the identified vendor then the approach launches the advertisement campaign. The approach receives the notification from the application owner based on the advertisement to engage the identified vendor and modifies the software application based on the requirement.

Systems for monitoring and analyzing behavior in various applications and uses thereof. Generally, the systems (and uses thereof) are for monitoring and analyzing consumer purchasing behavior in real-time to drive sales via engaging digital customer experiences. In embodiments, the disclosed system can include a retail store system that features and includes MAC address tracking, user eye tracking, object identification of goods on shelves, open API, advertising broker rules engine. In addition, the system can include a customer engagement with interactive output displays including displays with demographic intelligence, displays with demographics and MAC—panels throughout store at product, displays with demographics and MAC—single panel or few panels scattered throughout store, automated customer assistance at shelf, customer purchase at shelf.

An augmented reality customer interaction system includes a transparent panel having a first side and a second side that is opposite to the first side, and a camera device configured to capture visual data from an area adjacent to the second side of the transparent panel. The visual data includes identifying features of a customer located in the area with respect to the second side of the transparent panel. The system further includes a projection system configured to project information on the first side of the transparent panel. The information projected on the first side of the transparent panel may include customer interaction data retrieved from a data store based on the identifying features of the customer.

An augmented reality customer interaction system includes a transparent panel having a first side and a second side that is opposite to the first side, and a camera device configured to capture visual data from an area adjacent to the second side of the transparent panel. The visual data includes identifying features of a customer located in the area with respect to the second side of the transparent panel. The system further includes a projection system configured to project information on the first side of the transparent panel. The information projected on the first side of the transparent panel may include customer interaction data retrieved from a data store based on the identifying features of the customer.

A method for providing augmented reality content includes identifying a customer at a customer interaction location, retrieving customer-specific interaction data, determining locations of a customer service representative in an area adjacent to a first side of a transparent panel and the customer in an area adjacent to a second side of the transparent panel, and projecting an augmented reality element to the first side of a transparent panel, the augmented reality element displaying the customer-specific interaction data on the first side of the transparent panel.

A system and method for real-time geophysical social grouping comprising customer profiles and venue profiles, wherein the profiles comprise expressed and inferred attributes, and a social grouping and recommendation server which utilizes machine learning algorithms on the profiles to generate recommendations for social group pairing, venues, and activities. Attribute matching provides optimized grouping between customers who share certain commonalities while also providing venues a system for locating and attracting ideal customers. Machine learning algorithms may be used to analyze profile attributes and identify patterns of commonality that would riot otherwise be recognized. This system allows patrons to meet, dine, and socialize with one or more matched individuals at a venue that satisfies all participants preferences and attributes.