To improve monetization of electronic advertisement placement, a profile owner company operates an automatic system for identifying media properties that have interests in specific profiles or profiles of a specified category or kind. The profile owner recognizes a collected visitor profile as one that a media property has previously requested or one that is within a category that a media property has previously requested and arranges for the visitor to be tagged with a tag readable by the media property that requested such a profile. The media property can use the tag in displaying customized advertising to the visitor. Using information received from the media property, the profile owner company then records usage of the profile by the media property.

Apparatus, systems, and methods for measuring environmental exposure and physiological response thereto are provided. A monitoring apparatus worn by a subject includes a physiological sensor that detects physiological information from the subject, an environmental exposure sensor that detects at least one airborne analyte in a vicinity of the subject, and a processor. The processor processes signals produced by the environmental exposure sensor and calculates a volumetric concentration of the least one airborne analyte. In addition, the processor process signals produced by the at least one physiological sensor to determine a physiological response of the subject to the at least one airborne analyte. The apparatus also includes a motion sensor and the processor calculates a distance traveled by the subject via signals produced by the motion sensor and calculates a volume of air to which the subject has been exposed using the distance traveled by the subject.

A disclosed example includes memory; instructions in the apparatus; and processor circuitry to execute the instructions to: monitor for a mobile device communication at a merchant location; obtain a first identifier from the mobile device communication obtained at a first server in response to identifying the mobile device communication during the monitoring; store the first identifier in association with the merchant location in a database; and in response to determining that the first identifier is present in the database, send an association between the first identifier and the merchant location to a second server of an audience measurement entity, the first identifier included in a second communication from the second server of the audience measurement entity.

Example embodiments of the present disclosure include a system comprising a computer-readable storage medium storing at least one program and a computer-implemented method for provisioning follow up messages to individuals after an in-store retail shopping experience. Consistent with some embodiments, the method may include identifying an item of interest to an individual while in a retail store. The method may further include detecting the individual leaving the retails store, and in response to the individual leaving the retail store, transmitting a message to a mobile device of the individual to remind the individual of the item of interest.

An automatic system facilitates selection of media properties on which to display an advertisement, responsive to a profile collected on a first media property, where a behavioral-targeting company calculates expected profit for an ad correlated with the profile and arranges for the visitor to be tagged with a tag readable by the selected media property. The profit can be calculated by deducting, from the revenues that are expected to be generated from an ad delivered based on the collected profile, at least the price of ad space at a media property where the BT company might like to deliver ads to the profiled visitor. When the calculated profit is positive (i.e., not a loss), the BT company arranges for the visitor to be tagged with a tag readable by the selected media property through which the BT company expects to profit.

A system finds and aggregates the most relevant and current information about the people and things that a user cares about. The information gathering is based on current context (e.g., where the user is, what the user is doing, what the user is saying/typing, etc.). The result of the context based information gathering is presented ubiquitously on user interfaces of any of the various physical devices operated by the user.

A system and method for providing targeted marketing to a user based on the user's social media interaction. The system includes one or more computing platforms providing computer-automated functionality performing method steps for accepting a digital media and digital media related data from a publisher, generating associated information unique identifiers, monitoring social media networks for member-user rankings of the digital media after it is posted, and communicating to a member-user targeted marketing information based on the user rankings A data storage device persists the digital media, digital media related data, and information unique identifier, which may include a linking hash character, a unique identifier, an account identifier, and/or social media network system-defined elements. The publisher selects digital media and information representing digital media elements, and posts the digital media on the social media network website. Edits, if applied to the selected digital media, are persisted in the data storage.

A system and process for coordinating streaming content or messages is provided. A network-connected server maintains a database containing media content-related data, such as the text of a message, accompanying media, time of airing, payment and related comments. A user can view these feeds or streams of these consciousness messages by downloading a mobile application or browsing to a website. The application can also be used to create, schedule and pay for a media content message.

One variation of a method for selectively advertising items in an image includes: loading an image to a social feed; receiving a first tag and a second tag including identification of a first item and a second item visible in the image, respectively; based on the first tag and the second tag, correlating the first item with a first product and the second item with the second product; based on the first product and the second product, sourcing a first link to a first electronic storefront and a second link to a second electronic storefront that facilitate purchase of the first product and the second product, respectively; and selectively displaying a first visual cue of the first link and a second visual cue of the second link to a first user and to a second user, respectively, according to demographics of the first user and the second user.

In a method for delivering targeted television advertisements based on online behavior, IP addresses indicating online access devices and IP addresses indicating television set-top boxes are electronically associated for a multitude of users. Using user profile information derived from online activity from one of the online access IP addresses, a television advertisement is selected, such as by using behavioral targeting or demographic information, and automatically directed to the set-top box indicated by the set-top IP address associated with that online access IP address. Preferably neither the user profile information nor the electronic association of online access and set-top box IP addresses includes personally identifiable information.