Apparatuses, methods, systems, and program products are disclosed for context-based content injection into content stream. An apparatus includes a processor and a memory that stores code executable by the processor. The code is executable by the processor to determine a current context of a user, the current context of the user comprising one or more current environmental circumstances associated with the user, determine content to present to the user that is relevant to the user's current context, and dynamically inject the determined content into a current content stream that the user is consuming.

Systems and methods of an integrated technology platform create a marketplace providing dashboards configured to allow brands and social media influencers to directly connect with each other. The system includes an integrated platform that enables an advertising party to find social media influencers who are most suited to the brands' contexts, market appeal, and demographic targets, build and manage relationships with the influencers, and identify fake influencers using machine learning models.

An integrated patient interaction platform provides patients with a unified interface and information resource during both remote and in-person consultations. A patient may utilize a patient electronic device, such as a smartphone or other mobile communications device to, inter alia, request and engage in remote dental consultations. When the patient is determined to have transitioned to an in-office location, additional functions are provided, such as automated check in, health screening, and delivery of personalized patient educational information or advertising.

Systems, devices, and methods including: generating a virtual environment where advertisement may be provided to a user of a set of one or more users; determining personalized advertisement for the user of the set of one or more users within the generated virtual environment based on whether a set of publisher preferences are available; determining a 2D/3D interactive advertisement as an experience based on the generated virtual environment and availability of the set of publisher preferences; determining a real time personalization for interactive advertisements based on the determined 2D/3D interactive advertisement as an experience; and determining an interactive advertisement within the virtual environment for each user of the set of one or more users.

The present specification describes an integrated technology platform that can enable a marketplace and provide self-serve dashboards configured to empower brands and social media influencers to directly connect with each other. The disclosed systems provide social media influencer marketing platforms that manage influencer relationships and marketing campaigns from end-to-end, offer less reliance on middlemen and their experience, and provide a broader, more-integrated set of tools to connect the needs of brands, agencies, influencers, and the social media users. The system comprises an integrated platform that enables an advertising party to find social media influencers who are most suited to the brands' contexts, market appeal, and demographic targets, helps build and manage relationships with the influencers, and identifies fake influencers using machine learning models.

Techniques are disclosed utilizing cognitive computing to improve commercial communications from vendors to users. A user's financial account(s) and location may be monitored to determine when a user is within a threshold distance of a vendor. If the user is within the threshold distance the methods and systems disclosed may determine which targeted commercial communications to transmit to the user based upon a shopping profile for the user. The shopping profile may include a dataset indicative of the shopping habits of the user.

Methods and apparatus are described for improved delivery notification using a wireless node network having an ID node related to an item being shipped, a courier master node, a mobile delivery point master node related to a mobile delivery point (e.g., a vehicle), and a server. The mobile delivery point master node detects a signal from the ID node as the ID node approaches the mobile delivery point master node, and responsively determines shipping information related to the ID node, an intended recipient of the shipped item, and the courier master node currently associated with the ID node. The mobile delivery point master node then transmits information on the mobile delivery point master node's current location at the mobile delivery point to the courier master node, and transmits a notification to the identified recipient to inform the intended recipient about the item being substantially near the mobile delivery point.

An attention application measures a user's attention focused on publisher content and advertisements to create an attention metric. Attention can be measured via hardware sensors or by user interactions with input/output hardware. A user attention metric profile can be used to modify content, content presentation, and/or match ads. Aggregate attention metrics can be used by publishers or third parties. Attention consumers may reward attention with a digital asset. A proof-of-attention can be made based on secure attention sensor hardware and/or a zero-knowledge proof.

Server side web based ad stitching and user specific optimization are disclosed. In various embodiments, a request for a page is received via a communication interface. A processor is used to provide an optimized version of the page at least in part by determining dynamically an optimized content element for the page based at least in part on a user attribute associated with the request and content performance data generated based at least in part on testing of alternative versions of the page with respect to other users having the user attribute.

Disclosed are a blockchain-based platform and methods for monetizing a social media following. An example method may commence with receiving content associated with an object of a social media following. The content may be received from at least one content source. The method may further include aggregating the content received from the at least one content source. The method may continue with gamifying the aggregated content to facilitate interactions of at least one fan of the object of the social media following with the aggregated content. The method may further include awarding at least one virtual asset to the at least one fan based on the interactions with the aggregated content. The method may continue with securely storing transactions associated with the at least one virtual asset to a blockchain and facilitating exchange of the at least one virtual asset for a currency.