A social networking system identifies a user's relative preference for objects maintained by the social networking system, such as pages associated with movies, restaurants, businesses, or other content. To obtain the user's preferences, the system provides pairs, or groups, of objects to a user and prompts the user to indicate a preference between the objects in each pair. This obtained information about the user's relative preferences is stored in conjunction with the user's profile, which can then be used to select content subsequently presented to the user.

Methods, systems, and media for presenting advertisements relevant to nearby users on a public display device are provided. In some implementations, a method for presenting content on a public display device, the method comprising: receiving location information associated with mobile devices that is indicative of a position of the mobile device relative to a display device associated with a retail outlet; receiving interests associated with the mobile devices; identifying a plurality of advertising sources associated with the display device, including a retailer associated with the retail outlet; determining a topic based on the received interests and the location information associated with the mobile devices; determining that the topic is related an advertisement associated with the retailer; causing the advertisement associated with the retailer to be selected based on the topic; and causing the selected advertisement to be presented by the display device.

Implementations are described for determining, based on a user-assembled collection of electronic content items, at least one actual purpose for the assembled collection. Those implementations are further directed to selecting an additional electronic content item based on the at least one actual purpose being assigned to the additional electronic content item in an electronic database. Those implementations are yet further directed to, responsive to the selecting, causing a suggestion for the additional electronic content item to be rendered at a client device associated with a user account that is assigned to the user-assembled collection.

Information service system 10 comprises a server 12 in which provision information such as advertisement, guidance, explanation, news, disaster information and other information is stored, a plurality of information service terminals 14 established at predetermined locations and connected to the server to have the location specified by the server 12 and to receive and provide the provision information according to the corresponding location and a user's terminal 16 positioned at predetermined location to display the same provision information as that provided by the information service terminal 14 established at the corresponding location among the plurality of information service terminals 14. The server specifies the information service terminal established at the location according to the current location of the user's terminal and transmits to the user's terminal the provision information to be provided by the specified information service terminal 14. Thus, by reducing the load of the information service terminals such as a digital signage, the light provision of the information can be achieved and the information service terminals can be simply established at low cost. Therefore, a chance of the provision of the information such as advertisement, etc. can be secured and the user's terminal can share the information such as the advertisement with a simple operation.

A method of delivering advertising items to a client at a portable device is provided. A client ID is sent to a host server. A downloaded advertising item is produced relative to a product or service from the host server. The downloaded advertising item is parsed and stored. In response to the parsing and storing, displaying the advertising item is displayed to the client at the mobile device.

Various implementations described herein provide systems and methods for online advertising and, more particularly, systems and methods that utilize user preferences in providing online advertising. In various implementations, systems or methods described herein facilitate user control of user-related data with respect to online advertisement systems, which can include supply-side platforms (SSPs), advertisement exchanges, demand-side platforms (DSPs), content delivery networks (CDNs), ad networks, or adservers. In some implementations, the system and methods implement or otherwise facilitate a user advertisement preference service that enables online users to manage one or more user advertisement preferences and selectively provide those user advertisement preferences to online advertisement systems.

Systems and methods directed to managing computer resource allocation by monitoring signals indicating demand for services utilizing computer resources are described. A method includes maintaining, for each first event of first events, historical registration data and respective parameter values of the first event and identifying, for a second event having an open registration status, respective parameter values of the second event, and registration data for the second event. The method includes computing a similarity score between the second event and each first event of the plurality of first events, based on the respective parameter values of the first event and the second event and the registration data of the second event and the historical registration data of the first event, generating, for the second event, a projected number of entities based on determined information and determining a ranking of the second event.

A system for processing a digital promotion may include user devices and a geolocation beacon at a redemption location. The system may also include a digital promotion server to detect presence of a given user device at the redemption location based upon communication with the geolocation beacon. The digital promotion server may also operate a messenger bot to collect information and communicate a digital promotion for a product to the given user device based upon the collected information and the detection of presence of the given user device at the redemption location, and obtain an amount due from the redemption location and associated with the given user device. The digital promotion server may also communicate to the redemption location authorization for payment of the amount due based upon the detection of presence of the given user device at the redemption location and based upon the collected information.

There are provided systems and methods for a communication device interface for merchant check-in and shopping notifications. A user may enter shopping preferences to a module of a communication device in order to receive notifications and alerts when items matching the shopping preferences are available with one or more merchants. A service provider may receive the shopping preferences with user attributes, such as a user location and/or account balance. The attributes may be determined using applications and/or modules of the communication device or through a check-in by the user at a location. The service provider may determine shopping notifications having purchase offers for the items from available merchants. The purchase offers may include offers to sell the items and discounts for the items. The shopping notifications may be displayed to the user using a user device interface, such as cells within an application or mobile device home screen.

The present disclosure relates to a system, method, and computer-program product for identifying and tagging users. Embodiments may include receiving, using at least one processor, a first content request. Embodiments may further include associating a user-access identifier with a first portion of data from the first content request based upon a second portion of the data from the first content request. Embodiments may also include storing the first portion of data from the first content request and the user-access identifier within a memory system. Embodiments may further include receiving a second content request. Embodiments may also include generating a user-identifier tag based upon the user-access identifier stored in the memory system, the first portion of data from the first content request, and a first portion of data from the second content request. Embodiments may further include providing a response to the second content request, the response including the user-identifier tag.