The present disclosure is directed to systems and methods for programmatic digital advertisements that are personalized and uniquely targeted to individually-identified consumers via non-personal, but individually accessed devices. The consumer accessing a non-personal device is identified and data cookie pertaining to the user is created and sent to third-party programmatic advertising exchanges for the use in real time bidding, private marketplace deals, or programmatic guaranteed sales. This allows for personalized digital advertisements to be delivered to a specific user accessing a non-personal device.

A system for procuring feedback from user when displaying content. The system implements operations for selecting a feedback mechanism based on prior user interactions with the feedback mechanism and other feedback mechanisms. The system uses the user responses to the feedback mechanism to better target content to the user and better determine which feedback mechanisms will provide the most valuable information over time.

Methods, apparatus, systems and articles of manufacture to expand panelist enrollment are disclosed. An example apparatus includes a fingerprint receiver to access a fingerprint received from a media device associated with a panelist, the panelist enrolled in a first panel corresponding to a first category of the media device, the fingerprint identifying devices communicating on a same local area network as the media device. The example apparatus includes a fingerprint analyzer to determine whether a second device within a second category of devices corresponding to a second panel is identified in the fingerprint, the second category of devices not including the media device. The example apparatus includes a panel opportunity identifier to prompt the panelist to join the second panel in response to the determination that the second device within the second category of devices is identified in the fingerprint.

An exemplary outdoor mobile device real-time location tracking system includes a telemetry system, a digital system, a server system, a camera system, and a demographic information system. The exemplary tracking system uses the digital system to scan the available frequencies. The exemplary tracking system also uses the telemetry system to determine the mobile devices located in a wireless range. The camera system may also be used to visually track the various mobile devices. The digital system initiates soft-handshake with mobile devices that allow the tracking system to obtain information about the mobile devices. With the information derived from the soft-handshake, the exemplary tracking system may utilize the demographic information system to obtain demographic information associated with the various mobile devices.

An identity and security system may register a user associated with a mobile device and a user identity that comprises characteristics of the user. The system may assign a reputation score and a spend propensity score to the user identity. The system may base the reputation score on a plurality of reputation assessments, and the spend propensity score on a history of transactions and non-transactions by the user. The system may also detect the mobile device at a merchant location, and it may transmit at least one of the reputation score and the spend propensity score to a POS device at the merchant location in response to detecting the mobile device at the merchant location.

Disclosed are systems and methods for monitoring and policing online advertisements. Content of a website is evaluated and assigned a score. The content evaluated may be either first-party content or third-party content or both. If the score fails predetermined criteria, a report is generated. Synthetic user profiles can be generated using a browser (or other software) to visit a number of predetermined or pseudo-random sites and accumulate user-specific data as it visits each of the sites. The browser stores off the accumulated user-specific data in conjunction with a synthetic user profile.

The specification discloses a blockchain-based advertisement monitoring method and apparatus, and an electronic device. The method may include: obtaining, by a playing device, an advertisement resource; at each of a plurality of different time points while playing the advertisement resource, collecting, by the playing device, screenshots of the advertisement resource; generating, by the playing device, a plurality of signatures based on the collected screenshots, an device identifier of the playing device, and a private encryption key of the playing device; generating, by the playing device, verification information based on the plurality of signatures; and uploading, by the playing device, the verification information to a blockchain network.

Systems, methods, and computer program products for performing an operation comprising detecting a first mobile device within a predefined proximity of a display device, receiving profile data from the first mobile device, identifying at least one rule for selecting media content based on the profile data, selecting, based on the at least one rule applied to the profile data, a first item of media content of a plurality of items of media content, and outputting the first item of media content for display on the display device.

A method and system for providing network based target advertising and encapsulation having a method for targeting advertising. When no ad in the inventory at the right of first refusal ad server is appropriate to the determined demographic, the method includes: identifying the content server at the right of first refusal ad server based on the ad request; determining a default ad server based on the identified content server, the default ad server being independent, separate, and distinct from the right of first refusal ad server; sending a pass request from the right of first refusal ad server to the default ad server; forwarding the ad request from the content server to the default ad server in response to the pass request; and serving a default ad service ad from the default ad server to the user node in response to the forwarded ad request.

The system and method described herein may use various natural language models to deliver targeted advertisements and/or provide natural language processing based on advertisements. In one implementation, an advertisement associated with a product or service may be provided for presentation to a user. A natural language utterance of the user may be received. The natural language utterance may be interpreted based on the advertisement and, responsive to the existence of a pronoun in the natural language utterance, a determination of whether the pronoun refers to one or more of the product or service or a provider of the product or service may be effectuated.