This paper presents a practical method for measuring the impact of multiple marketing events on sales, including marketing events that are not traditionally trackable. The technique infers which of several competing media events are likely to have caused a given conversion. The method is tested using hold-out sets, and also a live media experiment for determining whether the method can accurately predict television-generated web conversions.

Systems, methods, and apparatuses for identifier matching and management are described herein. In various embodiments, the system includes a distributed architecture for receiving and matching public and secure identifiers associated with a particular consumer. In particular embodiments, the system uses the matched public and secure identifiers to transmit one or more messages to the particular consumer.

In general, embodiments of the present invention provide systems, methods and computer readable media for recommending contextually relevant promotions to consumers in order to facilitate their discovery of promotions that they are likely to purchase from a promotion and marketing service.

Systems, methods, and computer program products are provided for auctioning advertising inventory for various applications, including for mobile applications. In various embodiments, a request for an advertisement is received at a first server from a client device. The request is sent, from the first server, to two or more remote servers. A bid value and an asset to be presented at the client device is received from each of the two or more remote servers. A highest bid is determined from the received bid values. Whether the asset associated with the highest bid is compliant based on the request is determined. When the asset is determined to be compliant, the asset is sent to the client device.

Systems and methods employing unique optics, combined with data gathering techniques that capture user interaction in the system at the point of engagement and point of entry. This facilitates gathering real time data on users, customers or other people during engagement with elements of the system to provide analytics in real time.

In one embodiment, a method includes sending a media item to a client computing device of a user; determining an interest level of the user for the media item, wherein the interest level is determined based on a duration of time for which the media item is played on the client computing device; and if the interest level of the user is greater than a threshold interest level, then sending, to the client computing device, a sponsored-content indicator indicating that a sponsored content item will be presented and causing the sponsored content item to be presented on the client computing device.

Systems, methods, and apparatuses for implementing, managing, controlling, or otherwise processing customer recurrence data for transactions, such as a transaction between a customer and a resource provider, e.g., a merchant.

Systems and methods for concept based searching or recommendation are disclosed. More particularly, embodiments of a concept based approach to the search and analysis of data, including the creation, update or use of concept networks in searching and analyzing data are disclosed, including embodiments of the usage of such concept networks in artificial intelligence systems that are capable of utilizing concepts expressed by users to return or evaluate associated images.

Provided is an advertisement apparatus including a unit configured to calculate a similarity between second processing target information that is latest information related to a predetermined feature amount of second user information and first processing target information that is information in the same period as the second processing target information related to the predetermined feature amount of the first user information; a unit configured to create advertisement information for providing notification of one advertisement application capable of receiving an advertisement, installed on a user terminal identified by user terminal identification information, based on an analysis result obtained by analyzing the first user information in a period after an observation period of the second processing target information; and a unit configured to provide notification of the advertisement information by designating the user terminal identification information and the one advertisement application.

Provided are an electronic device and a method for controlling same. The present method for controlling the electronic device may allow for on the basis of an image obtained by a camera of the electronic device, acquiring information associated with the user, identifying at least one advertisement category among a plurality of advertisement categories; when an event for displaying an advertisement occurs, transmitting information on the at least one advertisement category to an advertisement platform server; and receiving an advertisement in the at least one advertisement category from the advertisement platform server.