A determination device according to the present application includes an acquisition unit, an estimation unit, and a determination unit. The acquisition unit acquires user information as information about a user. The estimation unit estimates a degree of contribution of the user to a predetermined service based on the user information acquired by the acquisition unit. The determination unit determines an aspect of providing information content to the user based on the degree of contribution estimated by the estimation unit. Accordingly, the determination device according to the present application improves cost effectiveness of the information content.

The disclosed embodiments illustrate methods for displaying targeted content on a digital signage board (DSB). The method includes receiving encrypted profile information from each of a plurality of user-computing devices when the plurality of user-computing devices is in a proximity range of the DSB, wherein the DSB is associated with one or more products and/or services. The method further includes aggregating the encrypted profile information received from each of the plurality of user-computing devices to generate an aggregated encrypted profile. Further, the method includes transmitting the aggregated encrypted profile to a content server, wherein the content server decrypts the aggregated encrypted profile to select the targeted content from a content repository associated with the one or more products and/or services, wherein the targeted content is displayed on the DSB.

An online system identifies target audience for distributing content items based on historical activity of users. The online system receives information describing events representing actions of users performed on the online system or on an external system and stores the information as action logs. The online system receives targeting criteria specified as expressions, for example, expressions specifying aggregate values determined over a plurality of actions of a user. The online system retrieves events from the action logs and determines partial results based on expressions representing the targeting criteria. If the partial results for a user indicate that the user satisfies the targeting criteria, the online system selects the user for targeting the corresponding content item. The online system may process events in batches.

An online system determines the score for each additional user based on the measure of similarity between the additional user and a group of seed users. The online system divides the additional users into one or more segments according to their respective scores, and assigns a bid amount for each segment. The online system presents sponsored content to the additional users according to the corresponding bid amounts, and for each of the additional users in each segment that is presented with the sponsored content, the online system identifies a value generated by the additional user due to being presented with the sponsored content. The online system uses the identified values of the additional users for each segment to determine an updated configuration of assigned bid amounts for the segments that is predicted to increase a return on investment and assigns the updated bid amounts for each segment.

A method for providing customized information through advertising in a simulation environment and associated simulation system are provided. The method includes: controlling a head mounted display (HMD) device of the simulation system to present the simulation environment and allow a user of the simulation system to see the simulation environment when wearing the HMD device on the user's head; controlling the HMD device to display a first controller in the simulation environment, to allow the user to interact with the simulation environment; controlling the HMD device to display an advertisement as a service trigger object in the simulation environment, to allow the user to trigger a specific service related to ordering commercial products in the simulation environment; and after the specific service is triggered through the service trigger object, controlling the HMD device to display a second controller in the simulation environment to match simulation contents of the specific service.

A fashion display method, system, and non-transitory computer readable medium, include a customer identification circuit configured to identify a fashion style of a customer viewing a fashion display, a customer assessing circuit configured to determine an assessed trait of the customer by assessing the fashion style of the customer, and a display augmenting circuit configured to augment the fashion display to display a new fashion display customized to the customer based on the assessed trait.

In a method for delivering targeted television advertisements based on online behavior, IP addresses indicating online access devices and IP addresses indicating television set-top boxes are electronically associated for a multitude of users. Using user profile information derived from online activity from one of the online access IP addresses, a television advertisement is selected, such as by using behavioral targeting or demographic information, and automatically directed to the set-top box indicated by the set-top IP address associated with that online access IP address. Preferably neither the user profile information nor the electronic association of online access and set-top box IP addresses includes personally identifiable information.

A method, computer apparatus and non-transitory computer-readable storage medium implementing a method for sending targeted promotional messages to subscribers to a telecommunications service for execution by at least one network element of a service provider. The at least one network component determines profiling criteria and an advertisement timing associated with an advertising campaign. The at least one network component consults a context awareness engine that stores time-varying user data for a plurality of subscribers. At a time which satisfies the advertisement timing, the at least one network component sends a message to a subscriber whose user data match the profiling criteria. The at least one network component repeats the steps of consulting and sending after a change in the user data has occurred during the advertising campaign.

First account information associated with a media delivery platform account is associated with second account information associated a third-party service provider account. Both the media delivery platform account and the third-party service provider account are associated with a particular consumer, and the first account information includes information indicating whether insertion of converted text-based notifications are enabled for a particular broadcast media stream. A text-based notification, which originates from the third-party service provider account and is directed to the particular consumer, is received. In response to determining, based on the first account information, that insertion of converted text-based notifications is enabled for the particular broadcast media stream: 1) the text-based notification into a converted text-based notification including personalized audio content; and 2) the converted-text-based notification is inserted into the particular broadcast media stream.

Methods and apparatus are disclosed regarding an e-commerce system that places customers into a plurality of clusters and tailors services provided to a customer based on the cluster in which the customer is placed. In one embodiment, the e-commerce system defines the clusters based on purchase history data for customers having sufficient purchase history data. The e-commerce system then places customers without sufficient purchase history data into one of the defined clusters based on demographic data for the customer and demographic data for the customers in the cluster.