A computer-implemented method and apparatus for assessing customer value of a customer based on customer interactions with advertisements are disclosed. An initial estimate of a customer value for a customer currently active on a Website related to an enterprise is determined. An estimate of an advertisement spend related to the customer and a propensity of the customer to perform an action in response to an advertisement displayed on the Website is also determined. A revised estimate of the customer value is generated by revising the initial estimate of customer value based on the estimate of advertisement spend related to the customer and the propensity of the customer to perform the action. The revised estimate of customer value is used to facilitate engagement with the customer on the Website.

In at least one embodiment, a profile/content system generates, accesses, and/or serves a compilation profile for targeting content to identifiable communication devices (“ICDs”). The compilation profile can include data associated with a user of an ICD, and the profile/content system obtains the data from multiple data sources. The data sources can include a particular ICD and can also include particular applications running on the ICD and other data sources such as web sites and data aggregators that store data associated with the IDC user. The profile/content system can operate in a variety of modes depending upon a type of request received by the profile/content system. Exemplary modes are: (1) a direct content provision mode, (2) an indirect content provision mode, and (3) a compilation profile provision mode. In at least one embodiment, in the direct content provision mode, the profile/content system receives a request for content directly via an ICD.

A device and systems for generating, tracking, distributing, and redeeming digital discounts are described. A consumer collects digital offers, or coupons, through an application on a mobile device. At the point of sale, the consumer's mobile device communicates with a transceiver unit wirelessly to deliver the list of collected coupons. The transceiver unit communicates with a component installed between a point of sale scanner and a point of sale terminal. The component communicates with a server to download additional offers that apply to the consumer's purchases. The component then delivers all applicable offers to the point of sale terminal to be applied. The digital offers may be distributed through a digital coupon exchange or may be delivered through an integration with broadcast television.

A system for providing customized content includes a recognition device. A media transmission device is in communication with a recognition device and a media delivery device. The media transmission device is in communication with a processor and a memory storing computer instructions configured to instruct the processor to receive a primary media presentation including primary media content for a point of interest of a venue. The media transmission device generates a secondary media presentation including secondary media content for the user based on identified user preferences for the user. The media transmission device generates a custom media presentation including custom media content for the user based on the identified user preferences. The media transmission device transmits the primary media presentation, the secondary media presentation, or the custom media presentation and presents the primary media content, the secondary media content, or the custom media content to the user.

Methods, systems, and apparatus, including computer programs encoded on computer storage media, for presenting user profiles on a user interface. In some implementations, a server receives a request to view profiles for each of one or more other users from a client device associated with a requesting user. The server applies matching criteria to a profile of the requesting user and profiles for respective users to identify profiles for a sequence of profiles. The server enables sequential display of information representative of the identified profiles on a user interface of the client device, including enabling display of first information representative of a first profile of the identified profiles, determining a user review attribute for the first profile, dynamically adjusting the sequence of profiles based on the user review attribute, and enabling display of second information representative of a second profile of the identified profiles in the adjusted sequence of profiles.

An electronic marketing system and an electronic marketing method, wherein, by retrieving the user's browsing traces, browsing history and other de-identified information on the website or the Internet, the similar users can be still effectively grouped without using the user's personal information. The product can be matched with the user to filter out the candidate products that the user may purchase. Alternatively, the product to be sold can be selected first to conduct the matching process, thereby creating a candidate user group. Thereafter, the product leaflet can be generated from candidate products and sent to each user in the candidate user group. Moreover, the user information can be adjusted in real time after the user clicks on the product leaflet. The targeted marketing can still be achieved without use of personal information. Furthermore, the user information can be adjusted in real time to achieve the optimal electronic marketing effect.

Disclosed is an online platform for predicting consumer interest level based on online behavior of consumers. The platform may be configured to monitor online activity of consumers across a plurality of webpages. As a result, the plurality of webpages visited by the consumer may be determined by the online platform. Further, the online platform may be configured to access and parse each webpage in the plurality of webpages in order to extract key elements. Furthermore, the platform may be configured to aggregate key elements extracted from each of the plurality of webpages and perform an analysis. Based on the analysis, the consumer may be determined to be in-market with regard to a product and/or a service. Further, based on the analysis, a confidence value representing a degree to which the consumer is in-market with respect to the product and/or the service may also be determined.

A method, system, and non-transitory computer readable medium for an advertisement distribution system, include an eye-reaction tracking circuit configured to track eye-reaction of a user for each of a plurality of advertisements of at least a first advertisement group on a web page displayed on a display device, a scoring circuit configured to calculate a score for each of the plurality of advertisements of the first advertisement group based on the tracked eye-reaction of the user, an auctioning circuit configured to conduct an auction to determine winning advertisements based on advertiser parameters received from a database and the score of each of the plurality of advisements during a same viewing session of the web page, and a distribution circuit configured to populate an empty advertisement group having a plurality of empty advertisement slots with the winning advertisements.

A network device receives a definition for a data product of consumer Internet-of-Things (IoT) data and registers multiple machine-type communications (MTC)-devices for collection of consumer IoT data. The MTC devices provide the consumer IoT data with heterogeneous formats. The registering identifies a profile for each MTC device and particular data types authorized for collection. The network device receives consumer IoT data generated by the multiple MTC devices and extracts the particular data types from the IoT data. The network device normalizes the extracted data to include a uniform data format, and aggregates the normalized IOT data into clusters that exclude device identifiers. The network device constructs the clusters into a data portfolio that meets the definition for the data product.

A method an apparatus is provided for providing selected media files, which are chosen from among a plurality of media files, to a user over a packet-switched network such as the Internet. The method begins by receiving over the packet-switched network a request from the user to receive media content. Next, a user profile associated with the user is retrieved from a database. The user profile reflects user preferences in media content to be received over the packet-switched network. The plurality of media files are ranked based at least in part on the user profile. At least one highly ranked media file is selected from among the ranked plurality of media files. At least one of the highly ranked media files is forwarded to the user over the packet-switched network.