A system and method for providing contextual recommendations in gaming media streams. One or more users request a gaming media stream broadcast corresponding to game play. A broadcast service obtains the gaming media stream that includes a gaming stream identifier and user identifier. The broadcast service can generate a set of recommendations based on at least one of social network information, historical information, and identification of events and items in the gaming media stream. The broadcast service provides the gaming media stream with one or more recommended items.

A method includes obtaining (i) device data associated with multiple electronic devices and (ii) advertisement data associated with one or more advertisement campaigns. The method also includes identifying first features and second features, where the first features correspond to the device data and the second features correspond to the advertisement data. The method further includes generating a graph relating usage history of the multiple electronic devices and one or more advertisement genres. The method also includes identifying a specified electronic device from among the multiple electronic devices and an advertisement segment from among the one or more advertisement campaigns using the first features, the second features, and the graph. In addition, the method includes providing the advertisement segment to the specified electronic device.

Methods, systems, and storage media for assigning multiple identifiers to user accounts are disclosed. Exemplary implementations may: receive an indication of an event; associate the event with a user; associate the user with at least a first account identifier of a plurality of accounts of the user; associate the user with at least a second account identifier of the plurality of accounts of the user, the second account identifier different than the first account identifier; add at least one of the first account identifier or the second account identifier to a custom audience relating to the event; target the custom audience through directed advertising; and deliver advertisements to the custom audience.

A mobile wallet computing system associated with a mobile wallet database includes a mobile wallet circuit structured to present a mobile wallet interface a mobile wallet user. The mobile wallet interface includes a first portion that includes a graphical depiction of a user payment vehicle associated with a financial institution, the first portion including a first interaction point that enables the user to initiate a sequence to engage in a mobile wallet transaction using the mobile wallet. The interface also includes a second portion that includes a second interaction point and a third interaction point, the second interaction point enabling the user to access a functionality enabling the user to indicate a transaction preference for a transaction with an entity other than the mobile wallet provider or financial institution, the third interaction point enabling the user to indicate a preference to initiate communications with the financial institution.

A method and apparatus for processing an audio/video file. By determining an audio/video file to be processed and then determining loadable audio/video promotion information for the audio/video file according to at least one of attribute information about a target user and attribute information about the audio/video file, the disclosed embodiments can carry out a merge operation on the audio/video file and the audio/video promotion information. Since the audio/video promotion information is promotion information matching at least one of the attribute information about the target user and the attribute information about the audio/video file, pushing audio/video promotion information during the playing of the audio/video file will arouse the interest of the target user so as to perform a further operation behavior on the audio/video promotion information such that accurate pushing of the audio/video promotion information can be ensured, thereby improving the conversion rate of the audio/video promotion information.

Architecture that enables the detection of a user by a user device and interaction with content of the user device by the user before the user physically contacts the device. The detection capability can utilize one or more sensors of the device to identify the user and the proximity (distance) of the user to the device. Based on the user identity and the proximity, the device operates/functions in a certain way. Moreover, ongoing interaction can be enabled by recognition of a natural user interface (NUI) gestures, alone or in combination with other recognition techniques (e.g., speech recognition). Device activity can include causing the device to operate in predetermined ways such as power modes, application launching and manipulation to cause control of hardware and other software (local and/or remote) and, obtaining and presenting specific types of content (e.g., advertisements, notifications, messages, reminders, news, incoming communications, etc.).

A system for generating improved notifications relating to events is disclosed. The system includes a sensing network including an event sensor configured to sense events. The system further includes a sensed-event processing system configured to append meta data to information associated with a sensed event. The system further includes a human-machine interface and at least one communication unit configured to communicate amongst the human-machine interface, the sensing network, and the sensed event processing system, the information communicated from the sensing device via the at least one communication unit. The system further includes a notification generation system configured to generate a notification to a user of the human-machine interface, the notification content including at least one user-selectable action option. The communication unit configured to communicate the notification via the human-machine interface and select the notification content, the notification type, or the means of notification based on the meta data.

Systems and related methods of providing seamless transactions, including payments and promotion redemptions, are discussed herein. Some embodiments may provide for a system including a communication beacon and one or more servers. The communication beacon may be configured to communicate with consumer devices via a direct wireless connection when the consumer devices are within a wireless direct communicable range of the communication beacon. The one or more servers may be configured to associate the communication with a merchant and receive consumer presence data from the communication beacon such that consumer presence at the merchant may be determined. In response, the one or more servers may be configured to perform a seamless transaction on behalf the consumer that allows the consumer to provide payments or redeem promotions, among other things, simply by self-identifying with the merchant while carrying the consumer device.

A system and methods for an offer placement system for delivering targeted marketing offers to consumers during a session with an online (web-based) Internet portal, such as an online banking portal of a financial institution. A component receives advertising campaign data from an advertiser including a plurality of targeted marketing offers for delivery to consumers in response to a particular condition (e.g. an offer-triggering event), and stores the campaign data in a database. A component determines the occurrence of an offer-triggering event caused by a consumer during an online session with the online portal, for example, viewing a list of banking transactions. A component identifies a predetermined targeted marketing offer stored in the database that corresponds to the offer-triggering event. A component delivers information corresponding to the targeted marketing offer to the consumer during the online session with the portal.

Techniques for programmatically interfacing with mobile chat sessions are discussed herein. Some embodiments may include one or more servers configured to: access the mobile chat session hosted by the mobile chat server; receive input chat data from the mobile chat server; determine promotions scores of candidate promotions based at least in part on the input chat data; and provide the output chat data to the mobile chat server including an electronic marketing communication of one or more promotions selected based on the promotion scores. The one or more servers may be further configured to programmatically interact with chat accounts within the mobile chat session, such as to request additional search terms for improved promotion relevance targeting, among other things.