A highlight transmission service allows users of communication devices to view highlights of sporting events while the sporting events are occurring without having to watch the sporting events. For example, a computer-implemented method may comprise:

determining that a highlight of a sporting event is to be conveyed to a communication device; and transmitting data regarding the highlight of the sporting event to the communication device over a network during the sporting event in order to allow a user of the communication device to view the highlight of the sporting event.

A press release distribution system provides press release and other news to forum sites as posts. The forum software that runs at forum sites includes press release interface software or is adapted to receive press release interface plug-in modules for interfacing with the press release distribution system. The press release interface software or plug-in module may also monitor and/or analyze user data of forum members and/or forum activities of the users. The monitored user data and forum activities may be provided to the press release distribution system for analysis and generation of user profiles. Using the result of the analysis (e.g., user profiles), the press release distribution system can target particular users or forums to direct the press releases, news, or advertisements for most effective advertising campaign.

A system and method for managing electronic social networking includes defining content from a first user for communication to other users on an electronic social networking system. Natural language processing (NLP) and analytic analysis are applied to the content to identify a workflow for accessing and responding to the content. The access and the response to the content are based on the workflow.

A method for making a targeted offer to an audience of a population of entities (e.g., social network). The method involves retrieving, from one or more databases, a first set of information including activities and characteristics attributable to a first plurality of entities; generating a plurality of interaction associations based on at least one of selected activities criteria and selected characteristics criteria from the first set of information; and conveying to a third party one or more interaction associations to enable the third party to identify a second set of information including activities and characteristics attributable to a second plurality of entities. The second set of information has matching activities and characteristics to the activities and characteristics of the interaction associations. The second plurality of entities has a propensity to carry out certain activities based on the activities criteria and/or characteristics criteria used in forming the interaction associations, to enable a targeted offer to be made to an audience of the second plurality of entities. A system for making a targeted offer to an audience of a population of entities (e.g., social network).

Aspects of the subject disclosure may include, for example, obtaining a first indication of a user of a communication device browsing a first website associated with a first vendor, obtaining a second indication of the user of the communication device browsing a second website associated with a second vendor that is different from the first vendor, determining, in accordance with the first indication and the second indication, that the first vendor and the second vendor operate in a common marketplace, responsive to the determining, obtaining an advertisement of the first vendor to provide to the communication device, and providing the advertisement to the communication device. Other embodiments are disclosed.

The present invention relates to a technique for providing a user customized advertisement, and more particularly, to a system, user managing server, and method for providing a user customized advertisement based on a user profile in which a power consumption pattern of the user is reflected. According to the present invention, the system of providing a customized advertisement system includes a user managing server which generates a user profile based on a first user information of user identification and a second user information on a power usage pattern, an advertisement providing server which selects a user customized advertisement based on the generated user profile, and a user terminal which receives and outputs the selected user customized advertisement from the advertisement providing server.

A server device determines a first item number by specifying a first object correlated with an item number of items defined in a game and determines a change value by specifying a second object correlated with the change value for changing the first item number. The server device changes the first item number to a second item number on the basis of the determined first item number and the determined change value and gives a reward on the basis of the second item number.

Disclosed are a portable electronic device, such as a smartphone with a touchscreen, and a method for displaying a graphical user interface (GUI) thereon. The GUI has a first area enabling a device user to interact with a display application designed to be unstoppable by the user, and a second area enabling the user to interact with other applications. The device executes three applications: the display application, a service, and a plugin. The display application displays data in the first area of the GUI—these data may include advertisements. The service uninstalls interfering applications, such as advertisement blockers; updates the three applications when new versions issue; and ensures that the display application and the plugin are always executing. The plugin ensures that the display application and the service are always executing. The three applications may execute using elevated permissions, to prevent them from being stopped or disabled.

In a method for delivering targeted television advertisements based on online behavior, IP addresses indicating online access devices and IP addresses indicating television set-top boxes are electronically associated for a multitude of users. Using user profile information derived from online activity from one of the online access IP addresses, a television advertisement is selected, such as by using behavioral targeting or demographic information, and automatically directed to the set-top box indicated by the set-top IP address associated with that online access IP address. Preferably neither the user profile information nor the electronic association of online access and set-top box IP addresses includes personally identifiable information.

A signature matrix is used to test each online event for inclusion of a user in a pre-generated lookalike audience. Locality Sensitive Hashing is used to compile the signature matrix to dramatically reduce memory storage requirements and processing time for each received online event. A technique of producing incremental signature matrices between generation of the full signature matrix helps to enable near-real time performance in processing each received event to see if a user associated with that event should be added to one of the lookalike audiences pre-generated by advertiser.