Systems and methods for improved brand interaction including a method for brand promotion comprising the steps of: receiving a media broadcast signal comprising a media signal and a unique promotion code with a media receiver; reading said unique promotion code from said media broadcast; broadcasting said promotion code using a communication network associated with the media receiver; receiving the promotion code with a computing device; correlating the promotion code with a promotion database; receiving social link data from the promotion database; wherein the computing device is adapted to provide user engagement with the link data.

System/method for advertising content demonstration management preforming compilation of a set of rules for advertising content demonstration, and a corresponding set of advertising materials; saving of the set of advertising materials in a database; scanning of visitors around a broadcasting unit, by means of a visitor's data acquisition device; recognition and classifying of visitors according to data acquired, taking into account information from external data sources; selecting a rule from a set of the rules for advertising content demonstration, which coincides the most closely to the results of said classification, taking into account information from external data source; demonstration of advertising materials corresponding to a selected rule; registering of viewings of advertising materials by a visitor by means of at least one visitor's data acquisition device; saving information about viewings in the database; and compilation of a report about accomplishment of planned demonstration quantitative targets specified in an application.

A system can determine a first persona for a user identity. The system can generate a web page based on the first persona, wherein respective reinforcement learning agents determine respective content of respective content modules of the website, wherein the reinforcement agents operate on an environment that comprises a group of states, a group of actions, and a group of rewards that are based on the group of states, and respective actions of the group of actions, and wherein a reward of the respective reinforcement learning agents that is increased via reinforcement learning is based on a sum of respective rewards of the respective reinforcement learning agents in transitioning the user identity to a second persona with respect to the website. The system can, in response to receiving first action data indicative of user identity interaction with the web page, transition the user identity to the second persona.

Systems and methods are disclosed for evaluating promotional campaigns. The system estimates a target conversion rate for an advertising campaign for a media asset and determines an actual conversion rate for the advertising campaign. The system, in response to determining that the target conversion rate and the actual conversion rate are similar, determines a target demographic audience for the target conversion rate. The system determines a primary demographic audience for the actual conversion rate and compares a first characteristic of the target demographic audience and a second characteristic of the primary demographic audience. Responsive to the determination that the target demographic audience and the primary demographic audience are different, the system generates for display a notification indicating that the target demographic audience and the primary demographic audience are different.

In general, embodiments of the present invention provide systems, methods and computer readable media for recommending contextually relevant promotions to consumers in order to facilitate their discovery of promotions that they are likely to purchase from a promotion and marketing service.

In an example embodiment, a bid of an impression of a piece of content, while dynamically set at impression time, may be based on a base bid that is something of a rough indicator of what the estimated price will be. That base bid then is adjusted dynamically up or down at impression time. This base bid can be determined by dividing the expected number of impressions for a day by a total daily budget. The expected number of impressions may be determined by using the empirical number of impressions from the previous day. As such, in an example embodiment, the prediction of the number of impressions for a day utilizes a corrected version of the empirical number of impressions from the prior day, with the corrected version based on a specialized formula with weights trained by a machine learning algorithm.

Disclosed herein are systems and methods for determining electric pulses to provide to an unattended machine based on remotely-configured options. An example method includes: detecting presence of the unattended machine in proximity to the mobile device. After detecting the presence, the method includes: receiving, from a server, information about a first set of remotely-configured options. In response to receiving the information about the first set of remotely-configured options, the method includes: displaying user interface objects that allow for selection of respective options in the first set of remotely-configured options. After detecting a selection of a first user interface object, receiving, from the server, specifications regarding electric pulses to be provided to the unattended machine by a pulse-providing device. After sending an authorization grant and the specifications to the pulse-providing device, the method includes: receiving an indication that the electric pulses were provided to the unattended machine according to the specifications.

A technique for dynamically adjusting a digital advertising campaign during an active campaign flight is discussed. Using feedback from a digital survey over an exposed audience of user populations, brand lift may be calculated on a per ad creative and/or per site basis. User characteristics derived from content consumption patterns may be used to optimize ongoing campaigns and formulate target audiences and target creative formats for new campaigns.

Systems and methods for presenting location related information after a user arrives at a place. In an aspect, when a user gazes at a display of a standby device, information presentation begins. In other aspects, when a user shakes a device or says certain words to a device, and then gazes at it, a presentation starts.

An online system receives a content item from a content provider, the content item having a bid price and including a link to a messaging application. The link is configured to initiate a direct message in the messaging application between the content provider and a user who interacts with the content item. The online system receives a request for content items from a target user and determines a compatibility score between the target user and the content item based on one or more sets of criteria. A first set of criteria indicates a compatibility between the user and the messaging application. The online system determines a subsidy for the content item based on the compatibility score. The online system adjusts the bid price with the determined subsidy to determine an auction price and includes the content item with the auction price in a selection process for presentation to the user of the online system.