A method for web browser-based distribution of targeted advertising messages is provided. An advertising party registers with a distributor of targeted advertising messages. An advertising campaign for goods targeting user demographic categories chosen by the advertising party is created, with advertising messages being customized for each category and the advertising messages being stored on a web server of the distributor. The advertising party pays the distributor for the advertising campaign. A user registers with the distributor for receiving advertising messages through a web browser and the user providing user demographic data and value account information at registration, The web browser home page of the user is configured with a user-specific URL corresponding to a set of targeted advertising messages according to the user demographic data. The user opens the browser and views the home page containing a target advertising message of the set of targeted advertising messages according to the user demographic category and the distributor credits the user value account upon the user viewing the advertising message.

Systems and methods of facilitating transactions related to targeted or customized commercial offerings based on derived sentiment states are provided. The sentiment states are derived from digital representations such as images, videos and sound recordings.

Targeted Content solutions can be provided using a variety of techniques. Targeted Content can be provided in place of generic advertisements on a first device or on personal computing devices. Targeted Content can be presented during, or in place of, generic advertisements in Content (e.g., television content, streaming content, etc.). Targeted Content can include customized video content to improve a user's viewing experience and thereby provide increased revenue opportunities for advertisers and content providers. The video content and/or customized content that is provided to a user can be paused or substituted to permit customized content to be delivered to the user. The video content and/or customized content can be of sporting events, and can facilitate and improve participation in a Fantasy Sports league.

A method and system is presented for coordinating the transmission of supplemental digital data to accompany broadcast data, and in particular, analog radio broadcasts, among a plurality of broadcasters. The supplemental digital data may provide information about the particular broadcast data being transmitted (i.e. cut data) or may be supplemental to such data (i.e. news, weather and traffic data). The supplemental digital data to be presented is sorted based on particular algorithms which may take into account broadcaster-specified criteria such as target audience, time of day, type of broadcast data presented, and the like. The supplemental digital data may be audio data, visual data, or audio-visual data for presentation with the broadcast data. The supplemental digital data may further be advertisement data. The advertisement data may be sold by the broadcasters or the party coordinating the IBOC transmission of the supplemental digital data. The supplemental digital data may play simultaneously with muted broadcast data or at a user-specified time.

Methods and apparatus to deliver targeted advertising are disclosed. An example apparatus includes processor circuitry to: obtain user behavior information corresponding to interaction with a first media object from a user, the first media object including a first customizable media object element and a second customizable media object element independent of the first customizable media object element; analyze a performance of the first media object based on the user behavior information; and update at least one of a user profile of the user or a group profile corresponding to the user using a machine learning model to adjust ratings of the first customizable media object element and the second customizable media object element based on a comparison of the performance of the first media object to a second custom object including at least one of the first customizable media object element or the second customizable media object element.

Segment valuation techniques usable in a digital medium environment are described. To do so, a segment valuation system first identifies the attributes that are significant in achievement of a desired metric (e.g., conversion) and then values segments based on those significant attributes. Attributes are selected from the trained model based on significance of those attributes towards achieving the desired metric. A valuation of a segment may then be calculated based on the valuations of these attributes. For example, inclusion of the selected attributes within a segment, and the valuations of those selected attributes, is then used by the segment valuation system to generate data describing a value of the segment towards achieving the metric.

Arrangements involving portable devices (e.g., smartphones and tablet computers) are disclosed. One arrangement enables a content creator to select software with which that creator's content should be rendered—assuring continuity between artistic intention and delivery. Another utilizes a device camera to identify nearby subjects, and take actions based thereon. Others rely on near field chip (RFID) identification of objects, or on identification of audio streams (e.g., music, voice). Some technologies concern improvements to the user interfaces associated with such devices. For example, some arrangements enable discovery of both audio and visual content, without any user requirement to switch modes. Other technologies involve use of these devices in connection with shopping, text entry, and vision-based discovery. Still other improvements are architectural in nature, e.g., relating to evidence-based state machines, and blackboard systems. Yet other technologies concern computational photography. A great variety of other features and arrangements are also detailed.

The disclosure includes a system and method for generating virtual reality content. For example, the disclosure includes a method for generating virtual reality content that includes a stream of three-dimensional video data and a stream of three-dimensional audio data with a processor-based computing device programmed to perform the generating, providing the virtual reality content to a user, detecting a location of the user's gaze at the virtual reality content, and suggesting an advertisement based on the location of the user's gaze. Another example includes receiving virtual reality content that includes a stream of three-dimensional video data and a stream of three-dimensional audio data to a first user with a processor-based computing device programmed to perform the receiving, generating a social network for the first user, and generating a social graph that includes user interactions with the virtual reality content.

In general, embodiments of the present invention provide systems, methods and computer readable media for a configurable test environment within which a relevance service can be invoked to execute one or a combination of test scenarios, each test scenario respectively being configured to exercise one or a combination of features of the relevance service. In embodiments, a test scenario may be configured to use test data that can be simulated and/or be derived from one or a combination of user models and promotion models, and/or be based on aggregated data that has been collected from previous production runs of the relevance service. In embodiments, each test scenario is described as a set of test configuration data. In some embodiments, the test configuration data are represented in a data interchange format that is both human and machine-readable, e.g., JavaScript Object Notation (JSON).

Systems, apparatuses, and methods for identifying and delivering content to customers that is intended to encourage purchase of a product or service. In one embodiment, the invention provides two primary processes, operations, or functional elements. The first process enables a retailer/merchant to specify an identifier for an attribute or characteristic of a customer, retailer, device, etc. In some situations, the attribute or characteristic may take on more than one value, with the value depending upon one or more rules or conditions. The retailer may also specify a set of desired content elements and/or associate specific content elements with the identifier (such as by “tagging” specific content elements with the identifier and/or the attribute value). In some cases, the identifier identifies a specific rule set or class of content-related processes, and the content rule or rules define how (i.e., under what conditions) content elements are to be determined, identified, selected, accessed, or presented to a customer.