A system and method for providing targeted marketing to a user based on the user's social media interaction. The system includes one or more computing platforms providing computer-automated functionality performing method steps for accepting a digital media and digital media related data from a publisher, generating associated information unique identifiers, monitoring social media networks for member-user rankings of the digital media after it is posted, and communicating to a member-user targeted marketing information based on the user rankings A data storage device persists the digital media, digital media related data, and information unique identifier, which may include a linking hash character, a unique identifier, an account identifier, and/or social media network system-defined elements. The publisher selects digital media and information representing digital media elements, and posts the digital media on the social media network website. Edits, if applied to the selected digital media, are persisted in the data storage.

An apparatus is provided with first information on software and character strings for determining a keyword related to second information on software that a user wants to use. The apparatus generates, in accordance with a level of the user who uses software obtained from a first external device coupled to a communication network, based on the first information and third information that is related to software and obtained from a second external device connected to the communication network, fourth information indicating software recommendable to the user. The apparatus receives the second information from the user, and determines a keyword related to the fourth information by comparing the fourth information with the character strings provided for the apparatus. The apparatus obtains software to be recommended to the user by comparing the fourth information with the determined keyword, and starts up the obtained software.

A method, system and computer-usable medium for performing cognitive computing operations comprising receiving streams of data from a plurality of data sources; processing the streams of data from the plurality of data sources, the processing the streams of data from the plurality of data sources performing data enriching for incorporation into a cognitive graph; defining a cognitive persona within the cognitive graph, the cognitive persona corresponding to an archetype user model, the cognitive persona comprising a set of nodes in the cognitive graph; associating a user with the cognitive persona; and, performing a cognitive computing operation based upon the cognitive persona associated with the user.

Methods and systems for creating an implicit profile for use by a recommendation engine or a question router is provided. User behavior on at least one of one or more electronic devices and an electronic communications network is tracked. User-related information relating to the user behavior is analyzed to extract or derive key words therefrom. The key words are stored in a profiles database as the implicit profile and used by the recommendation engine or question router to characterize user interests, expertise, and skills when matching a request from a querying user to a potential user or group of users having the relevant background to respond to the request.

Social graphs using shared personal data are described, including techniques for capturing data from a social data source, determining one or more connections associated with an item using the data, and creating a social graph using the one or more connections, the social graph comprising the one or more connections associated with the item. Embodiments of the invention also include techniques for updating social graphs.

A system for selecting an image to accompany text from a user in connection with a social media post. The system includes receiving text from the user; identifying one or more search terms based on the text; identifying candidate images from images in one or more image databases using the search terms, where the candidate images comprise a sponsored image; presenting one or more candidate images to the user, where the sponsored image is presented preferentially compared to other candidate images; receiving from the user a selected image from the one or more candidate images; generating the social media post comprising the selected image and the user-submitted text; and transmitting the social media post for display.

An advertisement delivery management apparatus according to an embodiment includes an allocation unit and an advertisement delivery unit. The allocation unit selects delivery target users who have the user attribute designated by each of order requests and whose number corresponds to the number of deliveries designated by each of order requests, from a plurality of delivery target users predicted as future advertisement delivery destinations, and allocates the selected delivery target users to the order requests. The advertisement delivery unit selects the advertising information of the order request corresponding to a user attribute of a user of a user terminal on the basis of the allocation result of the allocation unit and transmits the selected advertising information to the user terminal.

A method of consolidating consumer profiles based on mapping an external identifier of a mobile communication device to a mobile network identification by an authentication network element computer. The method comprises receiving, by an advertisement (ad) bidder server computer, an ad bid request with an external consumer identifier and consumer profile information of a mobile communication device, and receiving, by a mobile communication network, a pixel tag request from the mobile communication device with the external consumer identifier embedded in the pixel tag request, wherein the mobile communication network is maintained by a mobile network carrier that maintains the ad bidder. The method further comprises identifying a mobile network identification of the mobile communication device by the mobile communication network, and storing a mapping between the external consumer identifier and the mobile network identification.

A method for generating a profile for a user based on the user's behaviour and altering a setup of at least one computer program based on the generated user profile. The generic user profile for a user may be updated to include information from a similar user (e.g., a user having similar preferences). Using information from similar users allows for a generic user profile to be generated using information extracted from applications (e.g., both social media and games) and/or based on the behaviour of connections (e.g., social media contact, etc.). The generated generic user profile may be used to change the set-up for applications (e.g., executed/stored on the user's mobile device).

The invention relates to a user device comprising: an output component for outputting media content to a user; computer storage holding a user model of a user, the user model comprising personal information of the user; an input component configured to receive a content identification document identifying pieces of content to be output to the user by the output component: a content modifier configured to modify the document received by the input component based on the user model of the user, the content modifier operable to filter out at least one piece of content identified by the content document to generate a modified identification document, wherein the output component is configured to interpret each piece of content identified in the modified identification document for outputting to the user, wherein the filtered out piece(s) of content is not provided to the user.