G06Q30/0269

METHOD FOR IDENTIFYING NEW AUDIENCES FOR CONTENT OF A CONTENT PROVIDER
20230020043 · 2023-01-19 ·

A method is disclosed for providing, for display to a content provider, a user interface comprising an option to view new audiences to be added to a plurality of users currently designated to receive content of the content provider, receiving a user selection of the option, and causing display of information identifying the new audiences, the information identifying the new audiences comprises, for each new audience, an audience identifier, an indication of an estimated number of user actions related to the content of the content provider, and an option to request that a corresponding audience be added to the plurality of users currently designated to receive the content of the content provider.

SYSTEM, METHOD, AND APPARATUS FOR DATA COLLECTION AND AGGREGATION
20230222550 · 2023-07-13 · ·

The present disclosure relates to a system, apparatus, or method for meeting a healthcare need of a pet. Certain non-limiting embodiments include collecting data from one or more disparate data sources, and aggregating the collected data from the one or more disparate sources in a data lake. Certain non-limiting embodiments also include clearing personal identification information from the aggregated data in the data lake, and sorting the cleared data into one or more datasets based on one or more attributes of the pet or an owner of the pet. In addition, the certain non-limiting embodiments can include creating a profile of a pet based on the data included in the one or more datasets, and determining a pet product to help fulfill the healthcare need of the pet. Further, certain non-limiting embodiments can include targeting the owner of the pet with an advertisement of the pet product.

MEDIA SHARING AND COMMUNICATION SYSTEM
20230016221 · 2023-01-19 ·

A media sharing and communication system, including a recording mechanism that records a desired portion of media upon activation by a first individual user, a first user transmitter/receiver that transmits the portion of media and a message generated by the first individual user regarding the portion of media to a second individual user and is capable of transmitting a message to a second individual user, a confirmation mechanism that confirms that the second individual user is authorized to view the portion of media, a notification mechanism that notifies the first individual user if the second individual user is not authorized to receive the portion of media, a second user transmitter/receiver that receives the portion of media and voice message upon authorization of the second individual user, a search mechanism, and a video recording mechanism, an online betting module, and an online food ordering module.

Integrated consumer genomic services

The present invention provides a novel approach for consumer-driven interaction with sequencing data or genomic information. Sequencing data access, for users with a variety of access and permissions, may be mediated by a central hub. The hub may also facilitate access to the sequencing data for third party software applications. The hub may also provide data analysis or may have access to analyzed data to use such data in providing a user interface for a genome owner or for non-owner secondary users of the system.

MULTI-STAGE CONTENT ANALYSIS SYSTEM THAT PROFILES USERS AND SELECTS PROMOTIONS

A system that analyzes a user’s communications to select a promotion that is presented to the user. The analysis may occur in two stages: a first stage analyzes a single communication from a user to determine whether the user is a potential target for a promotion; for potential targets, a second stage analyzes a history of communications from the user to generate a user profile. The system may then select a promotion based on the profile. The profile may include a set of profile tags that are considerably more detailed and granular than traditional demographic data; tags may for example indicate user affiliations with groups or ideas (such as religions or political parties), or user life cycle stages. Using these rich, detailed user profile tags, the system may achieve promotion response rates far above those from traditional advertising, which relies on cookies or simple demographic categories.

SYSTEMS AND METHODS FOR PRIVATE LOCAL SPONSORED CONTENT
20230222551 · 2023-07-13 ·

Systems and methods are shown for providing private local sponsored content selection and improving intelligence models through distribution among mobile devices. This allows greater data gathering capabilities through the use of the sensors of the mobile devices as well as data stored on data storage components of the mobile devices to create predicted models while offering better opportunities to preserve privacy. Locally stored profiles comprising machine intelligence models may also be used to determine the relevance of the data gathered and in improving an aggregated model for identifying the relevance of data and the selection of sponsored content items. Distributed optimization is used in conjunction with privacy techniques to create the improved machine intelligence models. Publishers may also benefit from the improved privacy by protecting the statistics of type or volume of sponsored content items shown with publisher content.

System and method for data enrichment for requests for advertising on mobile devices
11699172 · 2023-07-11 · ·

A data enrichment system for enriching requests for advertising opportunities. The data enrichment system is configured to aggregate and index data to provide end user insights to marketers based upon information supplied by publishers in regards to advertising opportunities passed along in requests. The system is configured to take attributes passed along in a request associated with the advertising opportunity and provide enriched data based upon the attributes received in the request. The attributes can then identify corresponding enriched data that can be passed along to the marketers.

Electronically generated promotional structure deployment
11699170 · 2023-07-11 · ·

A system, method, and computer program product for implementing electronically generated promotion deployment is provided. The method includes receiving electronic data comprising shipment identification for a shipment of an item from a shipping client to a recipient. Specialized programable software code is generated and a resulting profile is generated for the recipient. A visible promotional structure associated with a package comprising the shipment is generated and presented during delivery of the package. Generating the visible promotional structure may include generating a physical structure or a digital structure.

Rebroadcasting of advertisements in a social network
11551267 · 2023-01-10 · ·

The subject matter of this specification can be embodied in, among other things, a method that receives at a server a first request to rebroadcast a first sponsored content item that was displayed on the social network to the first user to a second user. A second request to display at least one sponsored content item to the second user when the second user accesses an electronic document associated with the social network is received at the server. The first sponsored content item is retrieved for rebroadcast from one or more sponsored content items indicated for rebroadcast to the second user. The first sponsored content item is output to the second user of the social network in response to the second request to display and without requiring the second user to select the first sponsored content item for display.

Activating display and performing additional function in mobile terminal with one-time user input
11551263 · 2023-01-10 · ·

A mobile terminal includes a touch screen display, a camera, a power button and an activation button for turning on the touch screen display. The mobile terminal has a first function and a second function to perform in response to user input and provides user settings for configuring at least one of the first and second functions such that the at least one of the first and second functions is performed along with turning on the touch screen display when pressing of the activation button is detected while the touch screen display is turned off. The mobile terminal is configured to perform the first and second functions depending upon length of pressing of the activation button in addition to turning on the touch screen display.