A position sensing information acquisition unit that acquire a plurality of pieces of position sensing information from a position sensing sensor mounted on a body of a user or a position sensing sensor mounted on a controller held and used by the user, a physical feature recognition unit 12 that recognizes a physical feature of the body of the user from the plurality of pieces of position sensing information, and an attribute estimation unit 15 that estimates a user attribute from the recognized physical feature of the body of the user are provided, and the user attribute is estimated based on detection information by a sensor mounted on the body of the user who is watching the VR image or a sensor mounted on the controller held by the user, and thus the attribute of the user who is watching the VR image can be estimated even in a place at which no camera is installed.

Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, for providing content. A method includes receiving a request for an advertisement to be displayed in a slot associated with a third-party content site; identifying a relevant advertisement to be provided in the slot; determining information to be included in an annotation associated with the advertisement, the annotation including customized information to be presented along with the advertisement; providing the advertisement responsive to the request including providing the annotation along with a control for re-publishing the advertisement along with the relevant advertisement; receiving user input selecting the control and designating the advertisement for re-publishing to a group, the group being designated by the user; and targeting additional content to the group based on the received user input.

A computer-executable method, a computer system and a non-transitory computer-readable medium are provided for causing electronic marketing communications of one or more promotions to be generated on a mobile computing device associated with a consumer. A method includes programmatically retrieving promotion data indicative of a plurality of promotions from a computer memory. The method includes determining, using processing circuitry, a promotion score for each of the plurality of promotions. Each promotion score is determined based on consumer profile data, stored consumer activity data, and at least one of: current consumer activity data, current local context data, or predicted consumer activity data. The method further includes outputting indications configured to generate electronic marketing communications associated with the plurality of promotions based on the promotion scores of the plurality of promotions.

A non-transitory computer-readable recording medium having instructions stored therein causes at least one processor of a game apparatus to: communicate with a distribution system configured to distribute videos to a plurality of terminal apparatuses; progress a computer game; generate, based on a progress of the computer game, video information that is used to play a video of the computer game indicating a state of a virtual space of the computer game; supply a distribution video based on the video information to the distribution system; acquire spectator information from the distribution system, the spectator information relating to at least one spectator apparatus that is a part of the plurality of terminal apparatuses, and receives the distribution video from the distribution system; and control content of an advertisement to be displayed in the virtual space, based on the spectator information.

A computer-implemented method, computer program product and computing system for obtaining advert target information for a primary advert auction concerning a viewer of content, wherein the primary advert auction solicits bids for providing an advertisement to the viewer of the content, thus resulting in one or more primary bids; initiating a secondary advert auction based, at least in part, upon the advert target information, wherein the secondary advert auction solicits bids for providing the advertisement to the viewer of the content while requiring a donation to a charity, thus resulting in one or more secondary bids; and inserting at least one of the secondary bids into the one or more primary bids so that the at least one of the secondary bids may be considered when determining a winner of the primary advert auction.

Computer-implemented systems, methods, and program products are provided for targeted advertising, which advertising may be delivered to either a customer mobile computer with an electronic display screen, or to a kiosk with an electronic display screen, or to both of them. The targeting of the advertisement to the customer may be based on one or a combination of the customer's demographic information provided by the customer, online social media content posted by the customer, and biometric information derived from digital image(s) of the customer acquired by digital cameras at the kiosk. Feedback content may be transmitted to a customer computer based on gaze information of the customer in respect to an advertising graphic displayed on the electronic display screen of the kiosk.

An multistep guided system for mobile devices that facilitates the creation and dissemination of multistep guided activities from a source computer/device to a plurality of other recipient mobile devices, wherein the multistep guided activities is disseminated to the recipient mobile devices in a form that is compatible with the capabilities of the respective recipient mobile devices. The audio guided system comprises the source computer/device, the plurality of other recipient mobile devices and a server.

Among other things, videos and commercials are downloaded to a mobile device for storage on the mobile device and later playout on the mobile device. The downloading includes downloading of metadata associated with the commercials and based on which the mobile device can select commercials for insertion into videos being played back to the user of the mobile device. The commercials to be downloaded are selected based on one or a combination of any two or more of the location of the user, the type of mobile device, and personally-identifiable information about a user of the mobile device.

A method and apparatus are provided for gathering analytics. In an embodiment, a method includes monitoring interactions of multiple users related to at least one of: multiple base content and multiple supplemental content. The supplemental content is associated with one or more products or services identified in the base content. The method also includes obtaining interaction information associated with the interactions. The method also includes selecting specified supplemental content to present to a specified user based on (i) the interaction information and (ii) specified base content presented to the specified user. The method also includes sending the specified base content and the specified supplemental content to an endpoint associated with the specified user.

The present disclosure provides a detailed description of techniques used in methods, systems, and computer program products for associating anonymous information to personally identifiable information without sharing any personally identifiable information. A method receives a specification record comprising one or more specified demographic attributes to be used in user record selection operations, the results of which operations include user records that comprise a user identifier and at least some non-personally-identifiable information. A candidate group is formed by applying a set of rules over the retrieved user records to reject-out one or more user records that comprise mutually-exclusive characteristics with respect to the other user records in the candidate group. An anonymity measure is calculated over the candidate group to satisfy a threshold of anonymity. If needed to satisfy the threshold of anonymity, additional user records are added to the group before any sharing operations. Anonymity of the users is preserved.