A system for providing context sensitive display overlays to a mobile device via a network comprising an overlay datastore, a processor, coupled to the datastore and programmed to receive a request from a mobile device via the network for a list of overlays, determine user context information, search the datastore for overlays matching the user context and provide the list of overlays to the mobile device via the network.

There is proposed a system and method for identifying at least one application user (user) of at least one wireless communication device (device). The method envisages —providing a server connected with a machine-readable medium including at least part of a database and configured to transmit data to the device, —creating an identifier of a connection session (session identifier) with the device wherein the session identifier is associated with the device's identifier, —saving the session and device's identifiers in the database, —transmitting the session identifier to the device to be recorded in the device's storage, —receiving the session identifier and the user's identifier from the device, —saving the session identifier and the user's identifier in the database, and —associating the session identifier and the user's identifier with the device identifier.

A computer-implemented method of providing one or more selected tracking tags to a domain owner server for deployment on a website is described. The one or more tracking tags are selected from a set of available tracking tags and the method comprises: storing the set of available tracking tags, each available tracking tag including a purpose parameter describing a use to which data collected by the available tracking tag will be put; storing a plurality of user identifiers and a plurality of sets of tag-selection parameters, each user identifier identifying a website user and having an associated set of tag-selection parameters which identity a specific tracking tag and indicate whether a user consent has been obtained for a specific purpose of the specific tag; receiving, from the domain owner server, a request for deployment of one or more tracking tags on the website, the request including a received user identifier identifying a user accessing the website; for a user identifier corresponding to the received user identifier, comparing the tag-parameters for each specific tracking tag to the purpose parameter of each corresponding available tracking tag; selecting available tracking tags where the purpose parameter of the available tracking tag corresponds to a specific purpose which has an indication of user consent in the corresponding tag-selection parameters; and transmitting the selected available tracking tags to the domain owner server for deployment on the website.

In general, embodiments of the present invention provide systems, methods and computer readable media for a predictive recommendation system using predictive models derived from tiered feature data.

Systems and methods are disclosed for providing non-intrusive advertising content to users. The method includes receiving user input reflecting user content preferences for receiving desired content related to specific topics in lieu of standard advertising slots while watching playable media content via a set-top box. The method may further include receiving a request for playable media content and then retrieving desired content based on user content preferences. Thereafter, the method may include choosing non-intrusive advertising content and generating datagrams that include the desired content and the non-intrusive advertising content. The datagrams may be concatenated with the playable media content to generate displayable content. The display content may then be provided for displaying.

A system and method are provided for collection and testing of a biologic sample. The system and method comprise collecting by a user of a testing device a biologic sample for use with the testing device, assigning correlative values as test results, and receiving the test results at a server disposed on a network. Some aspects further include presenting advertisements and other messages to users through a mobile application operating on a mobile device. These aspects take into account the results of the self-diagnostic test and present different advertisements to the user based on the results of the test.

Disclosed are systems and methods for monitoring and policing online advertisements. Content of a website is evaluated and assigned a score. The content evaluated may be either first-party content or third-party content or both. If the score fails predetermined criteria, a report is generated. Synthetic user profiles can be generated using a browser (or other software) to visit a number of predetermined or pseudo-random sites and accumulate user-specific data as it visits each of the sites. The browser stores off the accumulated user-specific data in conjunction with a synthetic user profile.

A method and system for managing digital media campaigns accesses a set of programming data that contains various attributes of media assets that a media service provider will present to users. A media advertising campaign manager receives various criteria for the inclusion of advertisements in a particular entity's advertising campaign. The system uses the attributes in the data set to develop an advertising campaign that satisfies the entity's criteria. In various embodiments, the method system may consider the entity's preferences, seller criteria, and campaign requests for other entities.

Methods for providing contextual information about communication devices and/or services. Profile information indicating a user's communication devices and/or services is stored. When profile information or a message log is displayed, the user may identify a communication device and/or service. A query inquires whether the user would like contextual information. The contextual information may be obtained from a gateway in a data network or a telecommunications manager in a telecommunication network. The contextual information is displayed. Profile information about a user's communicating partner may be stored. When the user makes an effort to communicate with the partner, a check may be made of the partner's profile information for a preferred communication device and/or service. If the user does not have a communication device and/or service corresponding to that of the communicating partner, a query may inquire whether the user would like contextual information. If so, the contextual information is presented.

The present invention is directed to a method of integrating information, including real-time information, into a virtual thematic environment using a computer system, including accessing the stored information from a database or downloading the real-time information from a source external to the thematic environment; inserting the real-time information into the thematic environment; and displaying the information to a user within the thematic environment. In one embodiment, the computer system is connected to a holographic projection system such that the images from the thematic environment can be projected as holographic projections. The computer system includes an interactive software application platform having at least one thematic/publishing logic module which contains thematic environment rules; at least one digital content library module which provides content management on the thematic environment; and at least one quantum imaging environment (QIE) module which interprets content such that the content is manipulated and accessed by any device.