G06Q30/0269

Server-based intelligent and personalized advertisement with augmented reality enhancement
11341534 · 2022-05-24 ·

Disclosed herein are methods and systems for intelligent and personalized advertisement in an augmented reality environment. In particular, a plurality of integrated images of an extracted real-life object in a virtual environment is provided at a server to a user. The plurality of integrated images comprises one or more advertisement elements that are determined using a comprehensive content matching mechanism. The comprehensive content matching mechanism is based on a plurality of factors intelligently determined and personalized comprising advertisement content, user preference information, and context information.

Systems and methods for sensor data analysis through machine learning

Sensor data analysis may include obtaining video data, detecting facial data within the video data, extracting the facial data from the video data, detecting indicator data within the video data, extracting the indicator data from the video data, transforming the extracted facial data into representative facial data, and determining a mood of the person by associating learned mood indicators derived from other detected facial data with the representative facial data. The analysis may include determining that the representative facial data is associated with a complex profile, and determining a context regarding the person within the environment by weighting and processing the determined mood, at least one subset of data representing information about the person of the complex profile, and the indicator data. The analysis may include determining a user experience for the person, and communicating the determined user experience to a device associated with the person.

SYSTEM AND METHOD FOR A SOCIAL MEDIA MANAGEMENT, PUBLISHING AND MARKETING CAMPAIGN COLLABORATION PLATFORM
20230274299 · 2023-08-31 ·

The invention generally relates to systems and methods for an interactive platform which facilitates the management of social media accounts and content across multiple social media networks, and which facilitates collaboration between influencers and brand owners with respect to social media marketing, advertising, and content publishing.

Offer selection using sequential selection operations
11341539 · 2022-05-24 · ·

A combination of two or more offers may be selected from a plurality of offers to be served to potential respondents, in a method performed using one or more processors in a computing system. The method of selecting may comprises receiving a request for a selection of a combination of two or more offers from the sets of offers; in response to the request: performing a series of selection operations each resulting in the selection of one offer to be included in the combination, each selection operation being carried out according to a respective model including one or more variables. The variables of the model for the second and any subsequent selection operation may include at least one selected offer from a previous selection operation. A signal identifying the selected offers may be output to cause the combination of the selected offers to be served to a respondent.

Screen interface for a mobile device apparatus

In various embodiments, different mobile phone apparatuses are provided, comprising: a touchscreen a near field communication interface; at least one non-transitory memory storing instructions; and one or more processors in communication with the touchscreen, the near field communication interface, and the at least one non-transitory memory, wherein the one or more processors execute the instructions to initiate various capabilities and/or functionalities in connection with a screen displayed on the touchscreen.

System and method for inferring the intent of a user while receiving signals on a mobile communication device from a broadcasting device
11741497 · 2023-08-29 · ·

System and methods are provided to create representations of geographic areas. Such representations enable users to search for items and services of interest and to quickly locate and utilize such items and services. Representations are created using user preferences thus reducing the amount of information presented to a user, i.e., user preferences control the contents of a representation. Control APIs contained within a representation may be used to control devices represented in a representation or to manufacture them using 3-D printing technologies. Methods to learn user preferences via his movements and other actions and impose a user's preferences upon an environment are shown. Some details of the invention are described by applying the invention to problems in retail marketing and figures depicting an implementation illustrate certain aspects of the invention.

Methods, systems and devices for selecting advertisements based on media profiles and advertisement profiles

Aspects of the subject disclosure may include, for example, embodiments for determining a media profile for media content. The media profile comprises a media metric for each of a plurality of portions of the media content. Further, embodiments include determining a price for advertising associated with the media content. In addition, embodiments include identifying an advertisement profile for each of a plurality of advertisements. The advertisement profile comprises an ad metric for each of a plurality of portions of an advertisement. Also, embodiments include selecting a first advertisement associated with a first advertisement profile from the plurality of advertisements according to the media profile, the first advertisement profile, and the price for the advertising associated with the media content. Further, embodiments include providing the first advertisement to be presented with the media content at a playback device. Other embodiments are disclosed.

Parametric tracking and triggering of advertising events in online multimedia environments

A method for providing, to a consumer in a mobile device, a digital content to be displayed on the mobile device, is disclosed. The method includes requesting non-personally identifiable information from a consumer in a pixel script of the advertisement payload, tracking an event trigger in the pixel script, the event trigger configured to fire upon completion of a selected portion of the advertising payload, and modifying a consumer account based on the event trigger and the non-personally identifiable information. The method also includes providing an updated feature of the consumer account to a retail store when a configured rule in the pixel script is satisfied. A system including a memory storing instructions to cause the system to execute the above method is also provided.

Travel destination predictor

Embodiments include apparatuses, methods, and systems for segmenting a target region for a target user based on payment transactions within a payment processing system. The embodiments include identifying a target user from users based on payment transaction data, and determining target regions for the target user based on the payment transaction data of the target user and users. The target user may have a propensity for initiating transaction activity in the target regions within a predetermined time period. The embodiments include generating propensity scores for the target regions based on the payment transaction data, identifying a target region for the target user based on the propensity scores, and transmitting merchant offers to the target user based on the identified target region. The propensity scores may be ranked into a list of target region rankings, where the target region is a maximum score in the list of target region rankings.

Rules-Based Targeted Content Message Serving Systems and Methods
20220156796 · 2022-05-19 · ·

A method of serving targeted content messages for display in a website accessed in a browser program of a networked computer communicatively connected to a network at a network address for communications, delivers uniquely targeted content messages displayed in websites viewed in web browsers. The method includes placing a script device in a website file, processing the website file, together with the script device by a particular web browser on download of the website file, including by determining the network address of the networked computer, determining an identifier of the website file, and sending an artifact representing the network address and the identifier over the network to a server computer. The method also includes detecting the network address and the identifier by the server computer, querying a database for a database article related to the network address and the identifier, constructing a script program stored in memory of the server computer for the particular browser and website file, and constructing an ad device stored in memory of the web browser device from the script program. The method further includes calling the server computer by the ad device by communication of an identifier representing an action of the web browser device, receiving the identifier by the server computer, querying the database for a select message artifact related to the script program, the identifier, the website file, and the web browser, and responding by the server computer to the web browser with the select message artifact. A message represented by the select message artifact is displayed in the website then viewed in a browser window of the web browser. Messages can be prioritized and are uniquely targeted in content, based on real-time activities of the web browser.