Systems and methods are described for determining usage information. A computing device may determine an advertising event associated with content. The computing device may cause activation of a data capture component to capture data at one or more times associated with the advertising event. The data can be analyzed to determine usage information indicative of user behavior during the advertising event.

A synchronization server creates an augmented radio listener experience by providing additional information, especially visual information, over a concurrent, parallel data connection to a user device during the radio broadcast. The additional information is synchronized to the radio broadcast item then playing, based on an event message received by the synchronization server from the radio station equipment. The synchronization server can implement real-time interactions between connected radio listeners and a disk jockey dashboard of the radio station. The synchronization server optionally can personalize advertisement content for transmission to user devices based on user profile information and audience criteria provided by the advertiser.

This disclosure relates generally to a system and method for creating unified personalized content for an individual user receiving communications from a given website across separate platforms and channels.

There are provided systems and methods for a communication device interface for merchant check-in and shopping notifications. A user may enter shopping preferences to a module of a communication device in order to receive notifications and alerts when items matching the shopping preferences are available with one or more merchants. A service provider may receive the shopping preferences with user attributes, such as a user location and/or account balance. The attributes may be determined using applications and/or modules of the communication device or through a check-in by the user at a location. The service provider may determine shopping notifications having purchase offers for the items from available merchants. The purchase offers may include offers to sell the items and discounts for the items. The shopping notifications may be displayed to the user using a user device interface, such as cells within an application or mobile device home screen.

A method that incorporates the subject disclosure may include, for example, providing a first digital assistant to engage in a first communication exchange with a user of the first communication device where the first digital assistant has a first digital assistant persona that controls information provided by the first digital assistant during communication exchanges, analyzing user input during the first communication exchange, and adjusting the first digital assistant persona based on one or more of the user persona, user deficiency, or promotional offers. Other embodiments are disclosed.

A charging station for an electric vehicle determines that a first person is in proximity to the charging station and identifies whether the first person is a user of the charging station. In accordance with a determination that the first person is a user of the charging station, the charging station provides, using a first mode for selecting content for users of the charging station, first content for display. The charging station determines that a second person is in proximity to the charging station and identifies whether the second person is a user of the charging station. In accordance with the determination that the second person is not a user of the charging station, the charging station provides, using a second mode for selecting content distinct from the first mode for selecting content, second content for display. The second mode provides content for non-users of the charging station.

A method and computing device for optimizing placement of digital signage content based on audience segments associated to digital signage display units. A plurality of audience segments are stored in a memory of a computing device. Characteristics of a digital signage content are received by the computing device. The characteristics of the digital signage content and the plurality of audience segments are processed by a processing unit of the computing device, to identify potential placements for the digital signage content based on the characteristics of the digital signage content and the stored audience segments. The potential placements for the digital signage content are provided for bidding. Bids for the potential placements are received for the digital signage content and processed to identify the optimized placement for the digital signage content based on the characteristics of the digital signage content and bids received

This disclosure describes embodiments of methods, systems, and non-transitory-computer readable media that personalize visual content for display on digital signage near a projected location of a person by mapping visual content to physical items selected by the person. In some examples, the disclosed system identifies physical items selected by a person based on signals from the physical items, such as signals emitted by RFID tags affixed to (or other devices associated with) the physical items. The disclosed system analyzes the collection of physical items—as identified by the signals—to tailor digital signage content specific to the person. The disclosed system further tracks the location of the person as the person moves through a physical space and interacts with the physical items. Based on the tracked positions, the disclosed system determines a digital sign in proximity to a predicted location of the person to display the personalized visual content.

Described herein are technologies for generating and providing a virtual experience. The virtual experience includes digital elements that are generated and provided according to settings as well as user feedback and feedback from sensors in an environment that is being represented by the virtual experience. The virtual experience includes a real world image of the environment and virtual objects overlapping the real world image.

A request for a page is received. A processor is used to provide an optimized version of the page at least in part by determining dynamically an optimized content element for the page based at least in part on a user attribute associated with the request and content performance data generated based at least in part on testing of alternative versions of the page with respect to other users having the user attribute. The provided optimized version of the page is selected from the alternative versions of the page based on the content performance data indicating that the selected version of the page is optimized for the other users having the user attribute.