According to an embodiment, a data processing method comprises obtaining a first record associated with a first computer and a second record associated with a second computer that is different than the first computer; in response to determining that the first record has been obtained from a primary source, determining that at least a first set of key information in the first record matches a second set of key information in the second record, and in response thereto: creating and storing a master record comprising a union of the first record and the second record; using the master record to determine one or more electronic offers to present to any of a user, a computing device, or an account that is associated with the master record.

Systems and methods for generating offers can utilize a rules-based engine using received player information and a set of rules associated with at least one merchant. A subset of the rules can be based on the player information and the set of play preferences. An offer can be generated based on the set of applicable rules, and the offer can be redeemed at a merchant location, which can be a physical location, e.g., a casino, or online gaming platform.

Methods, systems, and apparatuses for improved model selection and content recommendations are described herein. A distribution platform may comprise a system of computing devices, servers, software, etc., that is configured to present media assets (e.g., content) at user devices. In one example embodiment, an analytics subsystem may provide at least one content recommendation to a user device using a machine learning model. The machine learning model may be selected based on a clustering method using an unsupervised machine learning model.

Data associated a plurality of user interface elements may be retrieved from at least one database associated with a service business, such as a casino. At a first time, a first indication to turn on a first subset of the plurality of user interface elements may be received. The user interface elements may include content management, task management, property management, action management, player profiling, comp management, player development, asset tagging and flagging, profitability and comparative analysis, player insights, floor mapping, campaign management, etc. Each of the first subset of user interface elements may be populated with the respective data associated that user interface element.

Methods and systems of providing video content are disclosed. A request to view video content is received from a viewer. In response to the request, it is determined whether the viewer has advert-free rights to watch the video content. In response to determining that the viewer does not have the advert-free rights to watch the video content, an alternative advert (AA) query is prepared based on query rules, and the AA query is presented to the viewer. An AA query response to the AA query is received from the viewer. In response to determining that the AA query response is a first response, one or more AA offers are determined and the AA offers are sent to the viewer. The requested video content is streamed to a viewer device of the viewer without adverts.

A system for selecting an image to accompany text from a user in connection with a social media post. The system includes receiving text from the user; identifying one or more search terms based on the text; identifying candidate images from images in one or more image databases using the search terms, where the candidate images comprise a sponsored image; presenting one or more candidate images to the user, where the sponsored image is presented preferentially compared to other candidate images; receiving from the user a selected image from the one or more candidate images; generating the social media post comprising the selected image and the user-submitted text; and transmitting the social media post for display.

A computing device may be configured to provide authorization to a first content source to provide first content to a user device. The computing device may receive a request from the first content source to identify a location of second content to be presented to the user device and respond to the request by providing an address to the first content source. At the provided address, a request for the second content from the user device may be received. When responding to the request, the computing device may retrieve information associated with the user (e.g., user preference information) from the user device. Using this information, the computing device may generate at least one parameter for selecting the second contend and send a response to the user device. The response may include an address for the second content and the at least one parameter for selecting the second content.

A system and method for providing personalized recommendations or promotional information to consumers based upon a recommendation algorithm selected from a number of recommendation algorithms, by matching personal contextual information of each consumer to detailed contexts in which each recommendation algorithm exhibits optimal performance with regard to particular business performance measures.

This disclosure involves a using an adaptive component for customizing content delivered to customer devices. For instance, an adaptive component is configured to selectively receive information from a back-end service and present the information based on contexts of shopping experiences on particular devices. A context includes at least one of a device being a particular location or indicating a particular stage of interest in a product or service. The adaptive component includes configured parameters specifying different sets of sales information for different contexts. Different sets of context-specific sales are provided, based on different contexts, for presentation on one or more user devices via the adaptive component.

Blockchain-enabled crypto asset systems allow a user to control how advertisers access the user's personal data; allow crypto asset compensation in exchange for social amplification; and track asset allocation. Asset allocation tracking is made the focus of these specifications. Payments made via blockchain tracking, and the distribution of any revenues derived from cost savings provided to terrestrial, satellite or digital radio broadcasters back to music rights holders and other related groups are provided. These rights holders typically like to incentivize consumers, and by using the crypto assets or tokens created by the present invention, a reward for listening/consuming may be provided. Further, payments for industry services to the rights holder are contemplated to include, but not be limited to any Performance Rights Organizations (PROs), Record Labels, Publishing Companies—Administrators, Managers, Agents or any fractional rights holders or owners who would hold claim against any such revenues.